Liz Callaway
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-21
36,163
Social Media Followers
As of 2025-10-21
00:00:00
Hours Airplay
2025-12-31 20:01:34 UTC
Genres
Biography
Liz Callaway, a Grammy and Tony nominee, Emmy winner, and the voice behind iconic characters in animated films, began her career on Broadway in her early twenties. Originally from Chicago, she overcame shyness through music and found success in starring roles in popular musicals. Alongside her sister Ann Hampton Callaway, Liz has performed globally and collaborated with renowned artists. With an impressive concert career and multiple solo albums, including her latest acclaimed work, Liz continues to enchant audiences with her versatile voice and musical talent.
Liz Callaway connects with 25-34 & 45-64 audiences and shows durable traction across UNITED STATES, PHILIPPINES, UNITED KINGDOM. With a heavily female (56%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,209 avg views per post; Instagram adds dependable engagement depth. Overlap with Schwartz's, Warby Parker, HBO Max highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Liz Callaway moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 36,163 · Engagements 298 · Rate 0.8% Posts 957 · Views 1,209 · Avg Likes 283 · Avg Comments 18 · Avg Views 1,209 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 45-64: 24% 35-44: 19% 18-24: 12% |
Largest: 25-34 (44%); next: 45-64 (24%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
UNITED STATES (61%) PHILIPPINES (4%) UNITED KINGDOM (4%) AUSTRALIA (3%) RUSSIA (2%) |
Top regions: UNITED STATES (61%), PHILIPPINES (4%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 212 avg likes/post · Youtube: 1,209 avg views/post | Best reach: Youtube 1,209 avg views; best engagement: Instagram 212 avg likes |
Top Brand Affinities
Schwartz's
Warby Parker
HBO Max
Grindr
Barbie
Macy's
NBC
Lucasfilm
DreamWorks
Margaritaville
Pixar
Sanderson
| Brand | Category | Score |
|---|---|---|
| Schwartz's | 32.73 | |
| Warby Parker | 20.24 | |
| HBO Max | 15.49 | |
| Grindr | 13.79 | |
| Barbie | 12.97 | |
| Macy's | 12.47 | |
| NBC | 12.13 | |
| Lucasfilm | 11.82 | |
| DreamWorks | 10.68 | |
| Margaritaville | 10.61 | |
| Pixar | 9.76 | |
| Sanderson | 9.24 | |
| Summit Entertainment | 9.13 | |
| Amazon Music | 9.07 | |
| Hot Topic | 8.90 | |
| Paramount Pictures | 8.84 | |
| Universal | 8.83 | |
| Delta | 7.46 | |
| Glossier | 7.23 | |
| Target | 6.78 | |
| Pfizer | 6.68 | |
| FOX | 6.26 | |
| Bethesda Softworks | 6.23 | |
| Nickelodeon | 6.06 | |
| RedBubble | 5.90 | |
| OLD NAVY | 5.86 | |
| MATTEL | 5.78 | |
| Publix | 5.70 | |
| NORDSTROM | 5.68 | |
| Showtime | 5.51 | |
| Wilton | 5.51 | |
| Kickstarter | 5.40 | |
| Steve Madden | 5.27 | |
| Walgreens | 5.26 | |
| Gillette | 5.22 | |
| Busch | 5.17 | |
| Walt Disney | 5.16 | |
| Free People | 5.04 | |
| Anthropologie | 4.97 | |
| BBC | 4.80 | |
| CBS | 4.77 | |
| Kate Spade | 4.73 | |
| American Eagle | 4.58 | |
| Loewe | 4.41 | |
| Coach | 4.39 | |
| ABC | 4.28 | |
| Columbia Pictures | 4.25 | |
| Verizon | 4.21 | |
| Cartoon Network | 4.20 | |
| Star Wars | 4.17 |
Official Profiles
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LoginArtist: Liz Callaway
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-15 03:00 UTC | Liz Callaway, Ann Hampton Callaway | Feinstein's/54 Below | New York, United States | |
| 2026-01-16 03:00 UTC | Liz Callaway, Ann Hampton Callaway | Feinstein's/54 Below | New York, United States | |
| 2026-01-17 03:00 UTC | Liz Callaway, Ann Hampton Callaway | Feinstein's/54 Below | New York, United States | |
| 2026-01-18 03:00 UTC | Liz Callaway, Ann Hampton Callaway | Feinstein's/54 Below | New York, United States | |
| 2026-01-24 04:30 UTC | Liz Callaway, Ann Hampton Callaway | Aventura Arts & Cultural Center | aventura, United States |
