Liv Harland

Liv Harland — pop artist from GB.

Liv Harland, a rising artist, has garnered a significant online following over the past two years, receiving support from prominent platforms such as BBC Radio…

Influence: 51.72% Fanbase: 27.47% Trending: 63.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Debenhams • 19.65% • Very Strong

As of 2025-09-08

4,954,393

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:38 UTC

Genres

poppopmainstream pop

Biography

Liv Harland, a rising artist, has garnered a significant online following over the past two years, receiving support from prominent platforms such as BBC Radio 1, BBC Breakfast, The Times, and NME. She achieved major success on TikTok with three of the year's top live streams, attracting over 20,000 viewers each time. With over 2 million followers combined on various platforms, Liv is currently in the studio working on new music for a highly anticipated 2023 release, collaborating with renowned producers such as CutFather and Jon Maguire.

Follow Liv Harland on Instagram (@livharlandmusic) and TikTok (@livharlandmusic) for updates and behind-the-scenes content.

Top Brand Affinities

Report Date: 2025-09-08

Liv Harland has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, UNITED KINGDOM, INDIA. A heavily female (56%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 114,350 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Debenhams, Marks & Spencer, Waitrose signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Liv Harland score 0.88% — Low bucket.

Brand: DebenhamsBrand: Marks & SpencerBrand: Waitrose

Followers:4,954,393

Engagements:43,459

Rate:0.9%

Posts:1,038

Avg Likes:42,969

Avg Comments:198

Avg Views:123,750

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,954,393 · Engagements 43,459 · Rate 0.9% Posts 1,038 · Views 123,750 · Avg Likes 42,969 · Avg Comments 198 · Avg Views 123,750	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 34% 35-44: 14% 45-64: 8%	Largest: 25-34 (39%); next: 18-24 (34%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (30%) UNITED KINGDOM (9%) INDIA (9%) CANADA (5%) PHILIPPINES (5%)	Top regions: UNITED STATES (30%), UNITED KINGDOM (9%), INDIA (9%)
Platform Engagement	Instagram: 38,966 avg likes/post · Tiktok: 114,350 avg views/post · Youtube: 9,400 avg views/post	Best reach: Tiktok 114,350 avg views; best engagement: Instagram 38,966 avg likes

Top Brand Affinities

Debenhams

Score: 19.65

Marks & Spencer

Score: 18.49

Waitrose

Score: 15.32

Easyjet

Score: 14.37

ASDA

Score: 14.25

Sainsbury's

Score: 13.27

TUI

Score: 13.12

River Island

Score: 12.47

Costa Coffee

Score: 11.96

Morrisons

Score: 11.80

boohoo

Score: 11.24

Emirates Airlines

Score: 10.69

Brand	Category	Score
Debenhams		19.65
Marks & Spencer		18.49
Waitrose		15.32
Easyjet		14.37
ASDA		14.25
Sainsbury's		13.27
TUI		13.12
River Island		12.47
Costa Coffee		11.96
Morrisons		11.80
boohoo		11.24
Emirates Airlines		10.69
Next		10.21
Vauxhall		9.12
Selfridges		8.80
MISSGUIDED		8.40
Jumeirah		7.83
Ryanair		7.56
Myprotein		7.23
Harrods		5.57
Primark		5.53
Tesco		4.80
ALDI		4.71
ASOS		4.56
Topshop		4.49
Hilton		4.03
Superdry		3.92
Estee Lauder		3.90
Pull&Bear		3.41
Aperol		3.34
shein		3.25
Gymshark		3.09
Cadbury		2.89
SheInside		2.72
Lush		2.72
Bellagio		2.64
Jack Daniels		2.64
NBC		2.64
Baileys		2.61
Urban Outfitters		2.52
Guinness		2.49
Under Armour		2.44
Benefit Cosmetics		2.44
Aston Martin		2.36
The North Face		2.36
LEGOLAND		2.29
Dr. Martens		2.28
Christian Louboutin		2.19
Tomorrowland		2.19
Calvin Klein		2.17