Little Lion Sound
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
5,203,314
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:54:47 UTC
Genres
Biography
In 2013, they co-founded Evidence Music with Derrick Sound, a record label that has garnered international acclaim by supporting talent in genres such as Hip Hop, Reggae, and Afrobeats. Collaborations with artists like Danitsa, Shaggy, and Capleton have contributed to their catalog of over 5000 releases in just a decade. Little Lion Sound's influential presence in the music industry has attracted a vast global following, with their studio recordings serving as launching pads for artists onto the international stage, showcasing their commitment to musical diversity and innovation.
Little Lion Sound resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, FRANCE, BRAZIL. The demographic is heavily male (83%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 15,909 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, Pioneer, Pro Tools maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,203,314 · Engagements 4,823 · Rate 0.1% Posts 3,508 · Views 15,909 · Avg Likes 4,811 · Avg Comments 96 · Avg Views 15,909 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 31% 35-44: 15% 45-64: 4% |
Largest: 25-34 (47%); next: 18-24 (31%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (16%) FRANCE (8%) BRAZIL (7%) UNITED KINGDOM (7%) THAILAND (4%) |
Top regions: UNITED STATES (16%), FRANCE (8%), BRAZIL (7%) |
| Platform Engagement | Instagram: 4,061 avg likes/post · Youtube: 15,909 avg views/post | Best reach: Youtube 15,909 avg views; best engagement: Instagram 4,061 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Pro Tools
Amazon Music
Ableton
Hennessy
Barber Shop Connect
Beats Electronics
The North Face
SoundCloud
Matrix
Carhartt
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 15.99 | |
| Pioneer | 10.83 | |
| Pro Tools | 10.48 | |
| Amazon Music | 8.27 | |
| Ableton | 5.19 | |
| Hennessy | 3.76 | |
| Barber Shop Connect | 3.74 | |
| Beats Electronics | 3.50 | |
| The North Face | 3.26 | |
| SoundCloud | 3.14 | |
| Matrix | 2.74 | |
| Carhartt | 2.68 | |
| Spotify Music | 2.45 | |
| Oakley | 2.42 | |
| Montblanc | 2.40 | |
| Lollapalooza | 2.30 | |
| Timberland | 2.19 | |
| Paramount Pictures | 2.14 | |
| Sneakerhead | 2.14 | |
| Ubisoft | 2.12 | |
| Harley-Davidson | 2.11 | |
| Red Bull | 2.02 | |
| Polo Ralph Lauren | 2.01 | |
| Cafecito | 1.99 | |
| Heineken | 1.92 | |
| ASOS | 1.90 | |
| Suzuki | 1.87 | |
| Ducati | 1.86 | |
| New Balance | 1.83 | |
| Yamaha | 1.79 | |
| Land Rover | 1.75 | |
| Honda | 1.74 | |
| BBC | 1.73 | |
| Cadillac | 1.72 | |
| Lacoste | 1.71 | |
| Jack Daniels | 1.66 | |
| UFC | 1.64 | |
| Gymshark | 1.61 | |
| Under Armour | 1.60 | |
| Volkswagen | 1.60 | |
| Versace | 1.60 | |
| NBA | 1.50 | |
| The Olympic Games | 1.39 | |
| Fiat | 1.39 | |
| BMW | 1.39 | |
| Toyota | 1.37 | |
| Ford | 1.36 | |
| Audi | 1.34 | |
| Lexus | 1.34 | |
| Nissan | 1.33 |
Official Profiles
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Concerts
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|---|---|---|---|---|
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