Little Boots

Little Boots — pop artist from GB.

Little Boots, also known as Victoria Hesketh, showcases a profound personal rebirth in her fourth studio album, Tomorrow's Yesterday. The self-produced record…

Influence: 57.27% Fanbase: 40.16% Trending: 65.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 43.24% • Very Strong

As of 2025-09-09

74,535

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:17 UTC

Genres

popdance poppopneo-synthpopindie popalternativenew raveelectronicelectropopalternative danceelectroclashstrutdanceother electronic music

Biography

Little Boots, also known as Victoria Hesketh, showcases a profound personal rebirth in her fourth studio album, Tomorrow's Yesterday. The self-produced record delves into themes of self-discovery and empowerment, drawing inspiration from iconic artists like Elton John and ABBA. Little Boots is set to join ABBA on their virtual tour in support of Voyage, their first album in 40 years, as critical acclaim pours in from NME, the BBC, and more.

Reflecting on the transformative journey of creating Tomorrow's Yesterday, Little Boots expresses a newfound sense of empowerment and readiness to conquer new heights. With the album receiving positive reviews and an upcoming collaboration with her favorite band, she describes the experience as emerging from a cocoon and transforming into a sequin-covered butterfly, igniting a disco inferno of self-assurance and musical prowess.

Top Brand Affinities

Report Date: 2025-09-09

Little Boots reliably reaches 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The base is heavily male (68%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (984 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Mixcloud, Victoria Beckham, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Little Boots score 0.60% — Low bucket.

Brand: MOOGBrand: MixcloudBrand: Victoria Beckham

Followers:74,535

Engagements:446

Rate:0.6%

Posts:2,900

Avg Likes:438

Avg Comments:29

Avg Views:984

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 74,535 · Engagements 446 · Rate 0.6% Posts 2,900 · Views 984 · Avg Likes 438 · Avg Comments 29 · Avg Views 984	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 39% 35-44: 11% 45-64: 5%	Largest: 18-24 (41%); next: 25-34 (39%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (22%) UNITED KINGDOM (18%) BRAZIL (8%) MEXICO (5%) CANADA (4%)	Top regions: UNITED STATES (22%), UNITED KINGDOM (18%), BRAZIL (8%)
Platform Engagement	Instagram: 361 avg likes/post · Youtube: 984 avg views/post	Best reach: Youtube 984 avg views; best engagement: Instagram 361 avg likes

Top Brand Affinities

MOOG

Score: 43.24

Mixcloud

Score: 39.64

Victoria Beckham

Score: 35.95

Jeremy Scott

Score: 26.93

Ableton

Score: 22.65

Warner Music

Score: 21.88

Akai

Score: 21.30

Pioneer

Score: 21.16

All Saints

Score: 18.42

Grindr

Score: 17.33

ITV

Score: 16.87

Amazon Music

Score: 13.02

Brand	Category	Score
MOOG		43.24
Mixcloud		39.64
Victoria Beckham		35.95
Jeremy Scott		26.93
Ableton		22.65
Warner Music		21.88
Akai		21.30
Pioneer		21.16
All Saints		18.42
Grindr		17.33
ITV		16.87
Amazon Music		13.02
Tate Modern		12.60
Vauxhall		11.90
Vivienne Westwood		11.03
Jean Paul Gaultier		10.83
Sennheiser		10.57
Sainsbury's		10.06
Pro Tools		9.48
Marks & Spencer		8.89
Barbie		8.76
Coachella		8.38
Alexander McQueen		7.53
Selfridges		7.07
SoundCloud		6.73
MATTEL		6.68
Lollapalooza		6.14
BBC		5.97
KARL LAGERFELD		5.87
Spotify Music		5.76
MTV		5.27
Power Rangers		4.98
Warner Bros		4.77
Sega		4.71
Harrods		4.67
ALDI		4.62
ASOS		4.61
Urban Outfitters		4.58
Loewe		4.55
Summit Entertainment		4.47
Showtime		4.40
Resident Evil		4.37
Kickstarter		4.34
Tesco		4.16
Columbia Pictures		4.06
Oculus		4.05
Paramount Pictures		3.91
Vogue		3.87
Beats Electronics		3.69
Final Fantasy		3.66