Little Big

Little Big — pop artist from RU.

Little Big, a Russian punk-pop-rave band, has a devoted global fanbase and is known for their viral music videos, including the record-breaking "Skibidi" on…

Influence: 70.07% Fanbase: 70.64% Trending: 69.78% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Lay's • 7.90% • Very Strong

As of 2025-09-08

13,503,575

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:30:30 UTC

Genres

poppopindie popelectronichard bassdanceeuropeanrussian rave

Biography

Little Big, a Russian punk-pop-rave band, has a devoted global fanbase and is known for their viral music videos, including the record-breaking "Skibidi" on YouTube Russia and "UNO" on the Eurovision channel. Their cover of C&C Music Factory's "Gonna Make You Sweat (Everybody Dance Now)" was featured in the 'Borat 2' trailer, and tracks like "Skibidi" and "Uno" have been included in the Just Dance video game series. The band has received numerous awards, such as MTV EMA nominations and wins at international music and video competitions, and has performed at renowned music festivals worldwide, showcasing their energetic live performances.

Top Brand Affinities

Report Date: 2025-09-08

Little Big has momentum with 18-24 & 25-34 audiences—particularly in RUSSIA, UKRAINE, UNITED STATES. A heavily male (69%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 427,550 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Lay's, Lada, Jagermeister signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Little Big score 0.27% — Low bucket.

Brand: Lay'sBrand: LadaBrand: Jagermeister

Followers:13,503,575

Engagements:36,647

Rate:0.3%

Posts:654

Avg Likes:31,513

Avg Comments:481

Avg Views:606,890

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,503,575 · Engagements 36,647 · Rate 0.3% Posts 654 · Views 606,890 · Avg Likes 31,513 · Avg Comments 481 · Avg Views 606,890	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 31% 35-44: 9% 13-17: 8%	Largest: 18-24 (49%); next: 25-34 (31%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	RUSSIA (56%) UKRAINE (8%) UNITED STATES (7%) POLAND (4%) BELARUS (3%)	Top regions: RUSSIA (56%), UKRAINE (8%), UNITED STATES (7%)
Platform Engagement	Instagram: 8,178 avg likes/post · Tiktok: 427,550 avg views/post · Youtube: 179,340 avg views/post	Best reach: Tiktok 427,550 avg views; best engagement: Tiktok 19,400 avg likes

Top Brand Affinities

Lay's

Score: 7.90

Lada

Score: 6.73

Jagermeister

Score: 6.16

Dota 2

Score: 5.14

The Witcher

Score: 4.87

Fallout

Score: 4.32

Final Fantasy

Score: 4.30

Counter-Strike

Score: 4.24

Resident Evil

Score: 4.06

Comedy Central

Score: 3.39

Opel

Score: 3.33

Dr. Martens

Score: 3.04

Brand	Category	Score
Lay's		7.90
Lada		6.73
Jagermeister		6.16
Dota 2		5.14
The Witcher		4.87
Fallout		4.32
Final Fantasy		4.30
Counter-Strike		4.24
Resident Evil		4.06
Comedy Central		3.39
Opel		3.33
Dr. Martens		3.04
Skoda		2.96
Columbia Pictures		2.94
League of Legends		2.94
Matrix		2.43
Pokemon Go		2.27
Primark		2.08
Transformers		2.01
Aperol		1.89
Warner Bros		1.84
KFC		1.83
Jaguar		1.78
FIFA		1.78
Ubisoft		1.75
Peugeot		1.72
Jack Daniels		1.69
BBC		1.68
Adobe		1.58
PlayStation		1.55
Volkswagen		1.54
Chrysler		1.52
Volvo		1.52
Heineken		1.52
UFC		1.48
Mitsubishi Motors		1.47
Snapseed		1.46
BMW		1.46
Subaru		1.39
Bershka		1.38
Marvel Entertainment		1.38
Lush		1.37
Mitsubishi		1.37
Activision Blizzard		1.37
Mazda		1.37
Lego		1.35
Lexus		1.34
Porsche		1.34
Fiat		1.32
Renault		1.32