Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
225,931
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:30 UTC
Genres
Biography
Lit's career has been marked by both triumph and tragedy, from their early days as a local band selling out venues in California to their mainstream success with A Place in the Sun. Despite the loss of Shellenberger in 2009, Lit continued to create music, releasing albums dedicated to his memory, such as The View from the Bottom in 2012. Their latest album, These Are the Days, released in 2017, reflects a shift towards a rootsier sound, showing the band's evolution over the years. Lit's enduring legacy lies in their ability to adapt and grow while honoring their past.
Lit converts attention from 25-34 & 18-24 audiences across UNITED STATES, CANADA, PHILIPPINES. Audience shape is heavily male (65%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 12,600 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, Live Nation, Miller Lite underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 225,931 · Engagements 1,336 · Rate 0.6% Posts 1,573 · Views 23,863 · Avg Likes 1,267 · Avg Comments 48 · Avg Views 23,863 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 36% 35-44: 15% 45-64: 6% |
Largest: 25-34 (40%); next: 18-24 (36%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (64%) CANADA (5%) PHILIPPINES (4%) UNITED KINGDOM (3%) BRAZIL (3%) |
Top regions: UNITED STATES (64%), CANADA (5%), PHILIPPINES (4%) |
| Platform Engagement | Instagram: 552 avg likes/post · Tiktok: 12,600 avg views/post · Youtube: 11,263 avg views/post | Best reach: Tiktok 12,600 avg views; best engagement: Instagram 552 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Miller Lite
Amazon Music
Sennheiser
Pro Tools
T-Mobile
Barstool Sports
iHeartRadio Music Awards
Dr Pepper
MTV
Hot Topic
| Brand | Category | Score |
|---|---|---|
| Ampeg | 61.85 | |
| Live Nation | 60.26 | |
| Miller Lite | 24.77 | |
| Amazon Music | 24.66 | |
| Sennheiser | 16.95 | |
| Pro Tools | 15.90 | |
| T-Mobile | 15.60 | |
| Barstool Sports | 14.51 | |
| iHeartRadio Music Awards | 13.50 | |
| Dr Pepper | 10.36 | |
| MTV | 10.08 | |
| Hot Topic | 9.60 | |
| Mountain Dew | 9.33 | |
| Jameson | 9.11 | |
| DC Shoes | 8.97 | |
| Hasbro | 8.78 | |
| Bud Light | 8.56 | |
| Spotify Music | 8.15 | |
| Columbia Pictures | 8.02 | |
| NBC | 7.99 | |
| DeLorean Motor Company | 7.81 | |
| Coors | 7.50 | |
| NHL | 7.37 | |
| FOX | 7.06 | |
| Pontiac | 6.77 | |
| Jack Daniels | 6.75 | |
| Margaritaville | 6.59 | |
| Comedy Central | 6.08 | |
| Power Rangers | 6.05 | |
| Volcom | 5.97 | |
| Capcom | 5.93 | |
| Jagermeister | 5.88 | |
| Mortal Kombat | 5.78 | |
| Monster Beverage | 5.67 | |
| Taco Bell | 5.42 | |
| Kroger | 5.23 | |
| The Home Depot | 5.13 | |
| Kickstarter | 5.10 | |
| Paramount Pictures | 5.06 | |
| Busch | 5.03 | |
| Nickelodeon | 5.03 | |
| Budweiser | 4.95 | |
| ESPN | 4.77 | |
| Harley-Davidson | 4.74 | |
| NFL | 4.71 | |
| WWE | 4.69 | |
| Pilsner Urquell | 4.66 | |
| Cadillac | 4.61 | |
| AMC | 4.52 | |
| Resident Evil | 4.48 |
Official Profiles
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LoginArtist: Lit
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 04:00 UTC | Lit, Fuel | Sound Board at MotorCity Casino Hotel | Detroit, United States |















