Lit

Lit

Country: US

Influence: 66.66% Fanbase: 47.31% Trending: 76.34% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 61.85% • Very Strong

As of 2025-09-09

225,931

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:30 UTC

Genres

poppopindie poprockpop rockrockpunk rockalternativealternative rockhip-hop & raphip-hop/rapmetalalternative metalnu metalpunkpop punksocal pop punk

Biography

Lit, a post-grunge band from Orange County, California, gained popularity in the late 1990s with their spunky punk-pop sound. Their breakthrough album, A Place in the Sun, released in 1999, featured hits like "My Own Worst Enemy" and "Miserable," propelling the band to platinum success and tours with notable acts like the Offspring and No Doubt. Tragically, drummer Allen Shellenberger passed away in 2009, leading to the addition of Nathan Walker and the release of subsequent albums, including The View from the Bottom in 2012 and These Are the Days in 2017, showcasing a more country-infused sound.

Lit's career has been marked by both triumph and tragedy, from their early days as a local band selling out venues in California to their mainstream success with A Place in the Sun. Despite the loss of Shellenberger in 2009, Lit continued to create music, releasing albums dedicated to his memory, such as The View from the Bottom in 2012. Their latest album, These Are the Days, released in 2017, reflects a shift towards a rootsier sound, showing the band's evolution over the years. Lit's enduring legacy lies in their ability to adapt and grow while honoring their past.

Lit Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Lit converts attention from 25-34 & 18-24 audiences across UNITED STATES, CANADA, PHILIPPINES. Audience shape is heavily male (65%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 12,600 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, Live Nation, Miller Lite underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Lit score 0.59%Low bucket.
Brand: AmpegBrand: Live NationBrand: Miller Lite
Followers:225,931
Engagements:1,336
Rate:0.6%
Posts:1,573
Views:23,863
Avg Likes:1,267
Avg Comments:48
Avg Views:23,863

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 225,931 · Engagements 1,336 · Rate 0.6%
Posts 1,573 · Views 23,863 · Avg Likes 1,267 · Avg Comments 48 · Avg Views 23,863
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
18-24: 36%
35-44: 15%
45-64: 6%
Largest: 25-34 (40%); next: 18-24 (36%)
Gender Split Female: 35%
Male: 65%
Non-binary/Other: 0%
Skews male (65%)
Top Countries UNITED STATES (64%)
CANADA (5%)
PHILIPPINES (4%)
UNITED KINGDOM (3%)
BRAZIL (3%)
Top regions: UNITED STATES (64%), CANADA (5%), PHILIPPINES (4%)
Platform Engagement Instagram: 552 avg likes/post · Tiktok: 12,600 avg views/post · Youtube: 11,263 avg views/post Best reach: Tiktok 12,600 avg views; best engagement: Instagram 552 avg likes

Top Brand Affinities

Ampeg
Score: 61.85
Live Nation
Score: 60.26
Miller Lite
Score: 24.77
Amazon Music
Score: 24.66
Sennheiser
Score: 16.95
Pro Tools
Score: 15.90
T-Mobile
Score: 15.60
Barstool Sports
Score: 14.51
iHeartRadio Music Awards
Score: 13.50
Dr Pepper
Score: 10.36
MTV
Score: 10.08
Hot Topic
Score: 9.60
Brand Category Score
Ampeg 61.85
Live Nation 60.26
Miller Lite 24.77
Amazon Music 24.66
Sennheiser 16.95
Pro Tools 15.90
T-Mobile 15.60
Barstool Sports 14.51
iHeartRadio Music Awards 13.50
Dr Pepper 10.36
MTV 10.08
Hot Topic 9.60
Mountain Dew 9.33
Jameson 9.11
DC Shoes 8.97
Hasbro 8.78
Bud Light 8.56
Spotify Music 8.15
Columbia Pictures 8.02
NBC 7.99
DeLorean Motor Company 7.81
Coors 7.50
NHL 7.37
FOX 7.06
Pontiac 6.77
Jack Daniels 6.75
Margaritaville 6.59
Comedy Central 6.08
Power Rangers 6.05
Volcom 5.97
Capcom 5.93
Jagermeister 5.88
Mortal Kombat 5.78
Monster Beverage 5.67
Taco Bell 5.42
Kroger 5.23
The Home Depot 5.13
Kickstarter 5.10
Paramount Pictures 5.06
Busch 5.03
Nickelodeon 5.03
Budweiser 4.95
ESPN 4.77
Harley-Davidson 4.74
NFL 4.71
WWE 4.69
Pilsner Urquell 4.66
Cadillac 4.61
AMC 4.52
Resident Evil 4.48

Official Profiles

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Artist: Lit

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-13 04:00 UTC Lit, Fuel Sound Board at MotorCity Casino Hotel Detroit, United States

Trending Artist