Lissie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
222,773
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-27 02:28:50 UTC
Genres
Biography
Lissie speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, BRAZIL. Composition is male-leaning (54%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (11,090 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Amazon Music, Sennheiser, Coors, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 222,773 · Engagements 1,139 · Rate 0.5% Posts 4,759 · Views 12,772 · Avg Likes 1,104 · Avg Comments 56 · Avg Views 12,772 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 36% 35-44: 13% 45-64: 8% |
Largest: 18-24 (40%); next: 25-34 (36%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (29%) UNITED KINGDOM (11%) BRAZIL (7%) MEXICO (4%) CANADA (4%) |
Top regions: UNITED STATES (29%), UNITED KINGDOM (11%), BRAZIL (7%) |
| Platform Engagement | Instagram: 635 avg likes/post · Tiktok: 1,682 avg views/post · Youtube: 11,090 avg views/post | Best reach: Youtube 11,090 avg views; best engagement: Instagram 635 avg likes |
Top Brand Affinities
Amazon Music
Sennheiser
Coors
Anthropologie
Free People
Pacific Northwest Wonderland
NBC
Showtime
Kickstarter
Paramount Pictures
Ableton
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 11.35 | |
| Sennheiser | 9.62 | |
| Coors | 5.81 | |
| Anthropologie | 5.66 | |
| Free People | 5.65 | |
| Pacific Northwest Wonderland | 5.46 | |
| NBC | 5.14 | |
| Showtime | 5.04 | |
| Kickstarter | 4.83 | |
| Paramount Pictures | 4.67 | |
| Ableton | 4.51 | |
| Spotify Music | 4.50 | |
| Guinness | 4.29 | |
| Airbnb | 4.17 | |
| MTV | 3.74 | |
| Sunnies Studios | 3.70 | |
| Columbia Pictures | 3.69 | |
| Coachella | 3.53 | |
| Lush | 3.39 | |
| Leica | 3.38 | |
| BBC | 3.38 | |
| Lollapalooza | 3.23 | |
| Urban Outfitters | 3.12 | |
| Emporium | 3.05 | |
| Carhartt | 2.97 | |
| Target | 2.95 | |
| Polaroid | 2.83 | |
| Budweiser | 2.77 | |
| Martini | 2.70 | |
| ASOS | 2.67 | |
| NHL | 2.64 | |
| HBO | 2.59 | |
| Jack Daniels | 2.50 | |
| Tinder | 2.50 | |
| Lululemon Athletica | 2.47 | |
| Busch | 2.41 | |
| Warner Bros | 2.39 | |
| Aperol | 2.38 | |
| Geocaching | 2.38 | |
| Mulberry | 2.37 | |
| Dr. Martens | 2.34 | |
| Baileys | 2.27 | |
| Lego | 2.26 | |
| Kodak | 2.23 | |
| The Olympic Games | 2.21 | |
| Nickelodeon | 2.14 | |
| SoundCloud | 2.12 | |
| IKEA | 2.12 | |
| Tesco | 2.09 | |
| Cadillac | 2.03 |
Official Profiles
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LoginArtist: Lissie
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-03 14:30 UTC | Lissie | The Parkway | Minneapolis, United States | |
| 2026-01-04 03:30 UTC | Lissie | The Parkway Theater | Minneapolis, United States | |
| 2026-01-10 14:30 UTC | Lissie | The Parkway | Minneapolis, United States | |
| 2026-01-11 03:30 UTC | Lissie | The Parkway Theater | Minneapolis, United States | |
| 2026-01-17 14:30 UTC | Lissie | The Parkway | Minneapolis, United States | |
| 2026-01-18 03:30 UTC | Lissie | The Parkway Theater | Minneapolis, United States | |
| 2026-01-24 14:30 UTC | Lissie | The Parkway | Minneapolis, United States | |
| 2026-01-25 03:30 UTC | Lissie | The Parkway Theater | Minneapolis, United States | |
| 2026-01-31 14:30 UTC | Lissie | The Parkway | Minneapolis, United States | |
| 2026-02-01 03:30 UTC | Lissie | The Parkway Theater | Minneapolis, United States |
