LiSA Brand Affinity ranks highest Nier: Automata at 24.22% . Very Strong. Score DMDB 69.79% | Fanbase 67.61%

LiSA — pop artist from JP.

LiSA, hailing from Gifu, Japan, is a renowned singer known for her contributions to popular anime series such as "Fate/Zero," "Sword Art Online," "The…

LiSA

Superstar

Country: JP | Gender: female | Artist ID: 11e81bc7-7946-3110-9d08-a0369fe50396

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Genres

poppopj-popasian popjazz & standardsjazzrockanime rockpop rocksoundtrack, stage & screenanimeasianj-pixie

Influential: 69.79% Fanbase: 67.61% Trending: 70.88%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Nier: Automata • 24.22% • Very Strong

As of 2025-09-09

6,109,544

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.79% | Fanbase 67.61% | Trending 70.88% | CAREER STAGE: SUPERSTAR

Biography

LiSA, hailing from Gifu, Japan, is a renowned singer known for her contributions to popular anime series such as "Fate/Zero," "Sword Art Online," "The Irregular at Magic High School," and "Demon Slayer: Kimetsu no Yaiba." With her dynamic performances and positive messages, she has garnered a massive following both domestically and internationally. LiSA's achievements include topping the Oricon charts with her first best albums in 2018 and setting records on Spotify, becoming the first Japanese artist to reach 300 million monthly listeners in 2020.

Recognized as J-Pop's "rock heroine," LiSA's energetic stage presence and universal appeal have solidified her status as a prominent live performer in the anime and rock music scenes. Her music has amassed millions of downloads and streams worldwide, with notable milestones such as surpassing 10 billion streams on Spotify as the fourth Japanese artist to achieve this feat. Continuously setting new records, LiSA's captivating performances continue to resonate with audiences across various music festivals and live events.

Report Date: 2025-09-09

LiSA builds repeat engagement among 18-24 & 25-34 audiences throughout INDONESIA, JAPAN, UNITED STATES. With a heavily male (62%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (103,425 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Nier: Automata, Gundam, Persona 5 point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LiSA score 0.51% — Low bucket.

Brand: Nier: AutomataBrand: GundamBrand: Persona 5

Followers:6,109,544

Engagements:31,211

Rate:0.5%

Posts:6,857

Avg Likes:30,327

Avg Comments:232

Avg Views:183,475

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,109,544 · Engagements 31,211 · Rate 0.5% Posts 6,857 · Views 183,475 · Avg Likes 30,327 · Avg Comments 232 · Avg Views 183,475	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 8% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	INDONESIA (13%) JAPAN (10%) UNITED STATES (9%) PHILIPPINES (7%) TAIWAN (6%)	Top regions: INDONESIA (13%), JAPAN (10%), UNITED STATES (9%)
Platform Engagement	Instagram: 19,297 avg likes/post · Tiktok: 80,050 avg views/post · Youtube: 103,425 avg views/post	Best reach: Youtube 103,425 avg views; best engagement: Instagram 19,297 avg likes

Top Brand Affinities

Nier: Automata

Score: 24.22

Gundam

Score: 16.55

Persona 5

Score: 16.23

Bandai Namco

Score: 12.95

Final Fantasy

Score: 11.39

Square Enix

Score: 10.38

Vivienne Westwood

Score: 9.90

Paul Smith

Score: 9.58

Atmos

Score: 8.61

Capcom

Score: 6.12

Dota 2

Score: 5.69

Dr. Martens

Score: 5.55

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Top Brand Affinities

Brand	Category	Score
Nier: Automata		24.22
Gundam		16.55
Persona 5		16.23
Bandai Namco		12.95
Final Fantasy		11.39
Square Enix		10.38
Vivienne Westwood		9.90
Paul Smith		9.58
Atmos		8.61
Capcom		6.12
Dota 2		5.69
Dr. Martens		5.55
Stüssy		5.26
G-shock		5.05
League of Legends		4.69
Pokemon		4.68
UNIQLO		4.64
Sega		4.42
Olympus		4.38
Resident Evil		4.02
Daniel Wellington		3.66
The Witcher		3.41
Snoopy And The Peanuts Gang		3.37
Pokemon Go		3.14
ASUS		3.08
Ubisoft		2.80
Mazda		2.71
Tiffany		2.64
PlayStation		2.56
Faber-Castell		2.28
Nintendo		2.21
ASICS		2.17
Sony		2.14
KFC		2.10
The North Face		2.04
IKEA		1.86
Warner Bros		1.85
Converse		1.85
Vans		1.82
Supreme		1.81
Lush		1.73
Fujifilm		1.71
New Balance		1.68
Star Wars		1.66
Subaru		1.66
Activision Blizzard		1.62
Nissan		1.58
Transformers		1.56
Starbucks		1.54
Reebok		1.51