Lionel Richie Brand Affinity ranks highest Live Nation at 20.52% . Very Strong. Score DMDB 71.20% | Fanbase 67.47%

Lionel Richie — pop artist from US.

Born on June 20, 1949, in Tuskegee, Alabama, Lionel Richie rose to fame as a member of the Commodores before embarking on a successful solo career. Richie…

Lionel Richie

Superstar

Country: US | Gender: male | Artist ID: 11e81bd1-b8ce-dddc-8550-a0369fe50396

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Genres

popadult standardsr&b, funk & soulquiet stormr&b/souldiscomotowncontemporary r&brocksoft rockmellow gold

Influential: 71.20% Fanbase: 67.47% Trending: 73.07%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.52% • Very Strong

As of 2025-09-09

4,351,395

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.20% | Fanbase 67.47% | Trending 73.07% | CAREER STAGE: SUPERSTAR

Biography

Born on June 20, 1949, in Tuskegee, Alabama, Lionel Richie rose to fame as a member of the Commodores before embarking on a successful solo career. Richie achieved massive success in the '80s with a string of chart-topping hits, transitioning from R&B to adult contemporary balladry. Following a hiatus in the late '80s, Richie returned to the music scene in the late '90s with a mix of R&B, pop, and country-influenced albums, maintaining a steady recording and touring schedule through the early 2010s.

Richie's solo career took off in 1982 with his self-titled debut album, followed by the Grammy-winning success of "Can't Slow Down" in 1984. Over the years, Richie continued to release albums that showcased his versatile musical style, collaborating with various artists and experimenting with different genres. Despite facing personal challenges and changes in the music industry, Richie's enduring career has seen him achieve success both in the U.S. and internationally, solidifying his status as a respected and influential artist.

Report Date: 2025-09-09

Lionel Richie resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, INDONESIA. With a heavily male (59%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (2,448,173 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Live Nation, NBC, Efteling makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lionel Richie score 1.64% — Moderate bucket.

Brand: Live NationBrand: NBCBrand: Efteling

Followers:4,351,395

Engagements:71,562

Rate:1.6%

Posts:2,999

Avg Likes:69,135

Avg Comments:1,924

Avg Views:2,563,423

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,351,395 · Engagements 71,562 · Rate 1.6% Posts 2,999 · Views 2,563,423 · Avg Likes 69,135 · Avg Comments 1,924 · Avg Views 2,563,423	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 26% 35-44: 20% 45-64: 14%	Largest: 25-34 (37%); next: 18-24 (26%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (20%) BRAZIL (18%) INDONESIA (6%) PHILIPPINES (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (20%), BRAZIL (18%), INDONESIA (6%)
Platform Engagement	Instagram: 46,220 avg likes/post · Tiktok: 115,250 avg views/post · Youtube: 2,448,173 avg views/post	Best reach: Youtube 2,448,173 avg views; best engagement: Instagram 46,220 avg likes

Top Brand Affinities

Live Nation

Score: 20.52

NBC

Score: 6.56

Efteling

Score: 6.44

boohoo

Score: 4.86

Steve Madden

Score: 4.85

iHeartRadio Music Awards

Score: 4.83

CNN

Score: 4.53

Harrods

Score: 4.10

Verizon

Score: 3.83

MTV

Score: 3.77

Hilton

Score: 3.46

OLD NAVY

Score: 3.32

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Top Brand Affinities

Brand	Category	Score
Live Nation		20.52
NBC		6.56
Efteling		6.44
boohoo		4.86
Steve Madden		4.85
iHeartRadio Music Awards		4.83
CNN		4.53
Harrods		4.10
Verizon		3.83
MTV		3.77
Hilton		3.46
OLD NAVY		3.32
Busch		3.27
Columbia Pictures		3.06
Kylie Cosmetics		3.03
Baileys		3.02
Target		2.96
Primark		2.72
Aperol		2.57
Paramount Pictures		2.47
NHL		2.45
Under Armour		2.43
Walmart		2.37
NFL		2.36
Boeing		2.31
ASOS		2.28
Philips		2.25
Guess		2.11
Tesco		2.09
Michael Kors		2.08
Spotify Music		2.06
CBS		2.02
LEGOLAND		1.95
Warner Bros		1.89
Dolce & Gabbana		1.88
Pizza Lover		1.88
Sephora		1.88
Costco		1.86
Tomorrowland		1.83
Los Angeles Lakers		1.79
The Olympic Games		1.78
Bentley		1.77
Showtime		1.77
Pixar		1.76
New Balance		1.72
Hermès		1.72
Versace		1.66
SoundCloud		1.66
Bellagio		1.65
Coachella		1.64