Liniker

Liniker — r&b, funk & soul artist from BR.

Hailing from São Paulo, Liniker is a soulful singer-songwriter known for blending samba rock, jazz, and modern Brazilian Black music. Initially gaining fame…

Influence: 57.91% Fanbase: 38.12% Trending: 67.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 55.50% • Very Strong

As of 2025-09-08

2,300,021

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:06:39 UTC

Genres

r&b, funk & soulfunk cariocarnblatinnova mpbpop lgbtq+ brasileira

Biography

Hailing from São Paulo, Liniker is a soulful singer-songwriter known for blending samba rock, jazz, and modern Brazilian Black music. Initially gaining fame with the band Liniker e os Caramelows, she later embarked on a successful solo career marked by affirmational songwriting that resonates with Brazil's LGBTQ+ community. Liniker's musical journey started in Araraquara, São Paulo, where she began crafting songs as a teenager and later formed a bond with acclaimed rapper Linn da Quebrada, who inspired her to embrace her transgender identity. The band's breakout single "Zero" catapulted them to international fame, leading to performances at prestigious events like England's Glastonbury Festival. Liniker's solo endeavors have continued to garner acclaim, with notable collaborations such as "Vida" with Marcos Valle and "Ver Em Cores" with Rashid highlighting her evolving artistry.

Top Brand Affinities

Report Date: 2025-09-08

Liniker engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, UNITED STATES, FRANCE. The fan base skews female-leaning (54%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (7,095 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around OSGEMEOS, ChilliBeans, Citi, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Liniker score 2.10% — Strong bucket.

Brand: OSGEMEOSBrand: ChilliBeansBrand: Citi

Followers:2,300,021

Engagements:48,260

Rate:2.1%

Posts:546

Avg Likes:48,186

Avg Comments:681

Avg Views:10,184

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,300,021 · Engagements 48,260 · Rate 2.1% Posts 546 · Views 10,184 · Avg Likes 48,186 · Avg Comments 681 · Avg Views 10,184	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 39% 35-44: 9% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (39%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	BRAZIL (93%) UNITED STATES (1%) FRANCE (0%) ARGENTINA (0%) PORTUGAL (0%)	Top regions: BRAZIL (93%), UNITED STATES (1%), FRANCE (0%)
Platform Engagement	Instagram: 47,101 avg likes/post · Tiktok: 7,095 avg views/post · Youtube: 3,089 avg views/post	Best reach: Tiktok 7,095 avg views; best engagement: Instagram 47,101 avg likes

Top Brand Affinities

OSGEMEOS

Score: 55.50

ChilliBeans

Score: 35.40

Citi

Score: 21.16

Lojas Renner

Score: 21.12

Riachuelo

Score: 18.99

Lollapalooza

Score: 16.45

Cacau Show

Score: 14.66

Itaipava

Score: 13.76

Banco Bradesco

Score: 10.05

Hering

Score: 9.74

Havaianas

Score: 9.56

Rapha

Score: 8.64

Brand	Category	Score
OSGEMEOS		55.50
ChilliBeans		35.40
Citi		21.16
Lojas Renner		21.12
Riachuelo		18.99
Lollapalooza		16.45
Cacau Show		14.66
Itaipava		13.76
Banco Bradesco		10.05
Hering		9.74
Havaianas		9.56
Rapha		8.64
Sarar		8.55
Boticario		8.27
Xerox		7.01
Amstel		5.89
Pfizer		5.08
Heineken		4.68
Moda Praia		4.65
Budweiser		3.19
Garnier		2.66
Spotify Music		2.57
Pantone Inc		2.46
Guinness		2.38
Tinder		2.16
Tomorrowland		1.97
Aperol		1.95
DC Entertainment		1.80
Netflix		1.71
Vogue		1.57
Pandora		1.36
Ray-Ban		1.30
Guess		1.28
shein		1.22
Renault		1.21
SheInside		1.17
Pixar		1.10
HBO		1.08
Coca-Cola		1.04
Calvin Klein		0.99
Polaroid		0.95
SoundCloud		0.92
Airbnb		0.89
Nutella		0.88
Pepsi		0.85
musical.ly		0.85
Amazon		0.79
MAC Cosmetics		0.78
Chanel		0.70
Star Wars		0.69