Lily & Madeleine

Lily & Madeleine — pop artist from US.

Hailing from Indianapolis, Lily & Madeleine Jurkiewicz began songwriting as teenagers and quickly gained recognition with their self-titled debut album in…

Influence: 49.55% Fanbase: 24.62% Trending: 62.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 22.56% • Very Strong

As of 2025-09-09

32,043

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:13:05 UTC

Genres

popindy indieindie poppopfolk & traditionalsinger/songwriter

Biography

Hailing from Indianapolis, Lily & Madeleine Jurkiewicz began songwriting as teenagers and quickly gained recognition with their self-titled debut album in 2013. Their evolution as artists was evident in subsequent releases, including the acclaimed Canterbury Girls in 2019, which showcased their signature "blood harmony" against a mature rock backdrop. Influenced by alternative acts like Feist and Beck, the sisters continue to push boundaries and are set to unveil a fresh sound in upcoming music releases, building on their reputation as a notable folk-pop duo to watch.

Top Brand Affinities

Report Date: 2025-09-09

Lily & Madeleine maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans female-leaning (52%), so brand cues around style and status perform well. The clearest reach is on Youtube with 14,149 avg views per post; Instagram functions as the community touchpoint. Affinity with MOOG, Live Nation, Warby Parker makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lily & Madeleine score 1.50% — Moderate bucket.

Brand: MOOGBrand: Live NationBrand: Warby Parker

Followers:32,043

Engagements:481

Rate:1.5%

Posts:575

Avg Likes:468

Avg Comments:26

Avg Views:14,149

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,043 · Engagements 481 · Rate 1.5% Posts 575 · Views 14,149 · Avg Likes 468 · Avg Comments 26 · Avg Views 14,149	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 32% 35-44: 10% 45-64: 9%	Largest: 18-24 (44%); next: 25-34 (32%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (42%) UNITED KINGDOM (8%) CANADA (5%) BRAZIL (3%) FRANCE (3%)	Top regions: UNITED STATES (42%), UNITED KINGDOM (8%), CANADA (5%)
Platform Engagement	Instagram: 305 avg likes/post · Youtube: 14,149 avg views/post	Best reach: Youtube 14,149 avg views; best engagement: Instagram 305 avg likes

Top Brand Affinities

MOOG

Score: 22.56

Live Nation

Score: 20.39

Warby Parker

Score: 19.04

Amazon Music

Score: 13.33

Madewell

Score: 12.77

Pro Tools

Score: 11.49

Kickstarter

Score: 10.72

Free People

Score: 10.59

Kroger

Score: 9.44

Sennheiser

Score: 8.56

Glossier

Score: 8.18

Anthropologie

Score: 7.34

Brand	Category	Score
MOOG		22.56
Live Nation		20.39
Warby Parker		19.04
Amazon Music		13.33
Madewell		12.77
Pro Tools		11.49
Kickstarter		10.72
Free People		10.59
Kroger		9.44
Sennheiser		8.56
Glossier		8.18
Anthropologie		7.34
Coors		7.33
Spotify Music		7.09
Pacific Northwest Wonderland		7.04
Ableton		6.67
Lollapalooza		5.84
Paramount Pictures		5.51
NBC		5.39
Verizon		5.11
Showtime		4.98
Pilsner Urquell		4.85
Airbnb		4.81
Taco Bell		4.79
iHeartRadio Music Awards		4.66
Emporium		4.62
Margaritaville		4.48
Kodak		4.39
The Home Depot		4.38
Target		4.28
Chick-fil-A		4.22
Urban Outfitters		3.82
Summit Entertainment		3.70
Coachella		3.60
Gatorade		3.52
Polaroid		3.51
Cadillac		3.48
NORDSTROM		3.41
Lululemon Athletica		3.33
Leica		3.32
Busch		3.22
OLD NAVY		3.22
Fujifilm		3.06
The Olympic Games		3.01
Pixar		3.01
Guinness		3.00
SoundCloud		2.99
Columbia Pictures		2.99
MTV		2.76
Carhartt		2.74