Lily Kershaw

Lily Kershaw — folk & traditional artist from US.

Los Angeles singer and songwriter Lily Kershaw returns with her first new music since 2020 in the form of the introspective track "Depreshmode," produced by…

Influence: 51.76% Fanbase: 26.02% Trending: 64.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 12.51% • Very Strong

As of 2025-09-08

54,983

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:48:24 UTC

Genres

folk & traditionalfolk-popsinger/songwriter

Biography

Los Angeles singer and songwriter Lily Kershaw returns with her first new music since 2020 in the form of the introspective track "Depreshmode," produced by Brandon Walters. The song delves into Lily's personal battle with prolonged depression and serves as a preview of her upcoming album. Lily broke onto the scene with her debut album Midnight In The Garden in 2013, featuring the hit single "As It Seems," which garnered millions of streams and critical praise, leading to placements on popular TV shows. With successful releases including the EP Lost Angeles and sophomore album Arcadia, Lily has earned acclaim from various publications and has built a solid fan base, amassing over 80 million streams and sharing stages with notable artists.

Top Brand Affinities

Report Date: 2025-09-08

Lily Kershaw maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, FRANCE, NIGERIA. The audience leans heavily female (61%), so brand cues around style and status perform well. The clearest reach is on Youtube with 72,066 avg views per post; Youtube functions as the community touchpoint. Affinity with Glossier, REVOLVE, HBO Max makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lily Kershaw score 2.12% — Strong bucket.

Brand: GlossierBrand: REVOLVEBrand: HBO Max

Followers:54,983

Engagements:1,166

Rate:2.1%

Posts:257

Avg Likes:1,124

Avg Comments:62

Avg Views:72,648

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 54,983 · Engagements 1,166 · Rate 2.1% Posts 257 · Views 72,648 · Avg Likes 1,124 · Avg Comments 62 · Avg Views 72,648	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 31% 35-44: 16% 45-64: 10%	Largest: 18-24 (39%); next: 25-34 (31%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (23%) FRANCE (13%) NIGERIA (8%) BRAZIL (5%) GERMANY (4%)	Top regions: UNITED STATES (23%), FRANCE (13%), NIGERIA (8%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 582 avg views/post · Youtube: 72,066 avg views/post	Best reach: Youtube 72,066 avg views; best engagement: Youtube 1,094 avg likes

Top Brand Affinities

Glossier

Score: 12.51

REVOLVE

Score: 11.99

HBO Max

Score: 11.10

Nasty Gal

Score: 10.37

Madewell

Score: 9.86

Stella McCartney

Score: 9.34

Amazon Music

Score: 9.13

J.Crew

Score: 8.35

Barbie

Score: 8.09

NBC

Score: 7.17

Coachella

Score: 7.09

Free People

Score: 6.32

Brand	Category	Score
Glossier		12.51
REVOLVE		11.99
HBO Max		11.10
Nasty Gal		10.37
Madewell		9.86
Stella McCartney		9.34
Amazon Music		9.13
J.Crew		8.35
Barbie		8.09
NBC		7.17
Coachella		7.09
Free People		6.32
Anthropologie		6.18
Paramount Pictures		5.91
Pacific Northwest Wonderland		5.49
Vivienne Westwood		5.43
Coach		5.40
Taco Bell		5.28
iHeartRadio Music Awards		5.24
KARL LAGERFELD		5.05
Summit Entertainment		4.96
Kickstarter		4.67
ABC		4.47
Miu Miu		4.43
MTV		4.37
Nickelodeon		4.05
Lollapalooza		4.02
Showtime		3.96
NORDSTROM		3.93
Coors		3.91
Target		3.88
Dr. Martens		3.87
Leica		3.87
CNN		3.81
Jimmy Choo		3.78
AMC		3.78
Columbia Pictures		3.72
Bethesda Softworks		3.70
Verizon		3.61
Spotify Music		3.56
Vogue		3.50
Marc Jacobs		3.47
CBS		3.45
Gatorade		3.23
NARS Cosmetics		3.15
TOM FORD		3.09
Airbnb		3.03
HBO		2.92
Moschino		2.92
ESPN		2.84