Lilly Palmer
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
2,523,374
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 19:51:19 UTC
Genres
Biography
Lilly Palmer cuts through with 25-34 & 18-24 audiences and consistency across INDIA, GERMANY, UNITED STATES. A heavily male (83%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 54,463 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Pioneer, Trancefamily, Mixcloud, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,523,374 · Engagements 20,025 · Rate 0.8% Posts 2,685 · Views 102,563 · Avg Likes 19,475 · Avg Comments 549 · Avg Views 102,563 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 34% 35-44: 16% 45-64: 6% |
Largest: 25-34 (42%); next: 18-24 (34%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
INDIA (29%) GERMANY (8%) UNITED STATES (5%) RUSSIA (4%) SPAIN (3%) |
Top regions: INDIA (29%), GERMANY (8%), UNITED STATES (5%) |
| Platform Engagement | Instagram: 13,868 avg likes/post · Tiktok: 48,100 avg views/post · Youtube: 54,463 avg views/post | Best reach: Youtube 54,463 avg views; best engagement: Instagram 13,868 avg likes |
Top Brand Affinities
Pioneer
Trancefamily
Mixcloud
Ableton
MOOG
Tomorrowland
Sennheiser
SoundCloud
Jagermeister
Hugo Boss
Campari
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Pioneer | 44.02 | |
| Trancefamily | 33.45 | |
| Mixcloud | 30.91 | |
| Ableton | 17.54 | |
| MOOG | 17.46 | |
| Tomorrowland | 12.65 | |
| Sennheiser | 8.99 | |
| SoundCloud | 6.83 | |
| Jagermeister | 5.42 | |
| Hugo Boss | 5.15 | |
| Campari | 4.23 | |
| Beats Electronics | 3.22 | |
| Dr. Martens | 3.10 | |
| Red Bull | 2.94 | |
| Lollapalooza | 2.89 | |
| KTM | 2.84 | |
| Coachella | 2.44 | |
| Under Armour | 2.17 | |
| Oakley | 2.12 | |
| Lacoste | 2.08 | |
| Heineken | 2.00 | |
| Spotify Music | 1.99 | |
| Jaguar | 1.98 | |
| Skoda | 1.90 | |
| Jack Daniels | 1.90 | |
| Aperol | 1.89 | |
| Armani | 1.87 | |
| Michael Kors | 1.86 | |
| GoPro | 1.83 | |
| Bellagio | 1.83 | |
| Tommy Hilfiger | 1.82 | |
| Ray-Ban | 1.81 | |
| Bershka | 1.79 | |
| The North Face | 1.78 | |
| FIFA | 1.74 | |
| Versace | 1.72 | |
| Ducati | 1.69 | |
| NFL | 1.68 | |
| Budweiser | 1.65 | |
| UFC | 1.65 | |
| Puma | 1.65 | |
| Harley-Davidson | 1.61 | |
| Calvin Klein | 1.57 | |
| Travelgram | 1.56 | |
| Gymshark | 1.55 | |
| Fiat | 1.55 | |
| Hermès | 1.54 | |
| ASICS | 1.54 | |
| Huawei | 1.53 | |
| Land Rover | 1.49 |
Official Profiles
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LoginArtist: Lilly Palmer
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-23 03:00 UTC | Groove Cruise Miami 2026 | Groove Cruise | Miami, United States |
