Lil Yachty

Lil Yachty — hip-hop & rap artist from US.

Lil Yachty, born Miles Parks McCollum in 1997, is an Atlanta-raised rapper known for his distinctive style blending soft, sweet melodies with a unique approach…

Influence: 72.50% Fanbase: 74.22% Trending: 71.63% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 21.87% • Very Strong

As of 2025-09-09

25,149,685

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:35:14 UTC

Genres

hip-hop & raphip hoppop rapraptrapatl hip hopmelodic raphip-hop/rapunderground hip hopviral rap

Biography

Lil Yachty, born Miles Parks McCollum in 1997, is an Atlanta-raised rapper known for his distinctive style blending soft, sweet melodies with a unique approach to trap music. Rising to fame in 2016 with mixtapes like Lil Boat and Summer Songs 2, he garnered attention for his unconventional sound, attracting collaborations with artists such as Kanye West, Chance the Rapper, and Calvin Harris. Yachty's debut album, Teenage Emotions, released in 2017, showcased his ability to blend catchy hooks with a carefree vibe. His subsequent album, Lil Boat 2 in 2018, displayed a darker tone while maintaining his signature clarity. Yachty's music reflects a departure from traditional rap norms, emphasizing vibe and individual expression over conventional lyrical prowess. Embracing a social media-centric approach to his career, he engages with fans through platforms like Instagram and FaceTime. Yachty's unassuming attitude towards his unique sound, as he once expressed to Beats 1, highlights his unintentional departure from mainstream rap conventions, leading to a distinct and polarizing presence in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Lil Yachty stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily male (75%), and content lands hardest on Tiktok, where posts average 6,400,000 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Spinrilla, True Religion, Foot Locker, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Lil Yachty a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil Yachty score 4.43% — Very Strong bucket.

Brand: SpinrillaBrand: True ReligionBrand: Foot Locker

Followers:25,149,685

Engagements:1,114,165

Rate:4.4%

Posts:548

Avg Likes:1,060,682

Avg Comments:6,211

Avg Views:6,426,074

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,149,685 · Engagements 1,114,165 · Rate 4.4% Posts 548 · Views 6,426,074 · Avg Likes 1,060,682 · Avg Comments 6,211 · Avg Views 6,426,074	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 8% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (52%) BRAZIL (4%) UNITED KINGDOM (4%) CANADA (3%) ITALY (3%)	Top regions: UNITED STATES (52%), BRAZIL (4%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 341,451 avg likes/post · Tiktok: 6,400,000 avg views/post · Youtube: 26,074 avg views/post	Best reach: Tiktok 6,400,000 avg views; best engagement: Tiktok 717,600 avg likes

Top Brand Affinities

Spinrilla

Score: 21.87

True Religion

Score: 14.20

Foot Locker

Score: 8.50

Marni

Score: 8.21

Maison Margiela

Score: 8.15

Amazon Music

Score: 7.21

SoundCloud

Score: 6.87

Champion

Score: 6.44

Steve Madden

Score: 6.33

Alexander McQueen

Score: 6.16

Stone Island

Score: 6.10

Supreme

Score: 5.98

Brand	Category	Score
Spinrilla		21.87
True Religion		14.20
Foot Locker		8.50
Marni		8.21
Maison Margiela		8.15
Amazon Music		7.21
SoundCloud		6.87
Champion		6.44
Steve Madden		6.33
Alexander McQueen		6.16
Stone Island		6.10
Supreme		5.98
Kodak		5.81
Coach		5.79
Kappa		5.16
Vivienne Westwood		5.11
Timberland		4.89
Stüssy		4.36
Beats Electronics		3.89
UGG		3.75
Moncler		3.75
Dolce & Gabbana		3.59
New Balance		3.55
Lululemon Athletica		3.51
Sneakerhead		3.38
Hennessy		3.13
Balenciaga		2.95
The North Face		2.89
BALMAIN		2.86
Vans		2.85
Fenty beauty		2.83
Gucci		2.76
ESPN		2.71
Fendi		2.71
Philips		2.70
Christian Louboutin		2.68
Los Angeles Lakers		2.62
Sprite		2.58
ASOS		2.57
Polo Ralph Lauren		2.53
FashionNova		2.51
Matrix		2.49
Fila		2.40
Rolls-Royce		2.33
Dr. Martens		2.33
Walmart		2.33
GIVENCHY		2.30
TOM FORD		2.29
NBA		2.24
Carhartt		2.23