Lil Peep Brand Affinity ranks highest Habib`s at 42.10% . Very Strong. Score DMDB 77.26% | Fanbase 78.23%

Lil Peep — hip-hop & rap artist from US.

Born Gustav Elijah Åhr in 1996 in Allentown, Pennsylvania, Lil Peep gained prominence during the SoundCloud rap era of the mid- to late 2010s. Known for his…

Lil Peep

Superstar

Country: US | Gender: male | Artist ID: 11e81bc7-4445-9dfc-9078-a0369fe50396

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Genres

hip-hop & raphip-hop/rapemo raplgbtq+ hip hopcloud rapraphip hoptrap

Influential: 77.26% Fanbase: 78.23% Trending: 76.77%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Habib`s • 42.10% • Very Strong

As of 2025-09-09

18,237,113

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 77.26% | Fanbase 78.23% | Trending 76.77% | CAREER STAGE: SUPERSTAR

Biography

Born Gustav Elijah Åhr in 1996 in Allentown, Pennsylvania, Lil Peep gained prominence during the SoundCloud rap era of the mid- to late 2010s. Known for his candid exploration of themes like depression and addiction, he quickly amassed a dedicated following through a series of mixtapes and guest appearances. Tragically, his debut studio album, Come Over When You're Sober, Pt. 1, was released shortly before his untimely death in November 2017 at the age of 21.

Lil Peep's music career began in 2015 with self-released tracks on SoundCloud, eventually leading to the acclaimed mixtapes Crybaby and Hellboy in 2016. His distinctive style blended elements of punk and emo, setting him apart in the music scene. Following his passing, posthumous releases like Everybody's Everything in 2019 continued to showcase his unique sound and garnered significant streaming success, with his early works still resonating with audiences years later.

Report Date: 2025-09-09

Lil Peep connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, RUSSIA. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 918,203 avg views per post; Instagram adds dependable engagement depth. Overlap with Habib`s, Morrisons, Tattoodo highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Lil Peep moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil Peep score 2.69% — Strong bucket.

Brand: Habib`sBrand: MorrisonsBrand: Tattoodo

Followers:18,237,113

Engagements:490,771

Rate:2.7%

Posts:962

Avg Likes:488,149

Avg Comments:6,133

Avg Views:959,503

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,237,113 · Engagements 490,771 · Rate 2.7% Posts 962 · Views 959,503 · Avg Likes 488,149 · Avg Comments 6,133 · Avg Views 959,503	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 21% 13-17: 11% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (21%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (18%) BRAZIL (10%) RUSSIA (10%) POLAND (7%) ECUADOR (5%)	Top regions: UNITED STATES (18%), BRAZIL (10%), RUSSIA (10%)
Platform Engagement	Instagram: 452,418 avg likes/post · Tiktok: 41,300 avg views/post · Youtube: 918,203 avg views/post	Best reach: Youtube 918,203 avg views; best engagement: Instagram 452,418 avg likes

Top Brand Affinities

Habib`s

Score: 42.10

Morrisons

Score: 11.83

Tattoodo

Score: 11.79

Champion

Score: 11.03

DC Shoes

Score: 9.64

Volcom

Score: 8.62

Hot Topic

Score: 8.47

Kappa

Score: 6.91

SoundCloud

Score: 6.28

Vivienne Westwood

Score: 5.67

DeviantArt

Score: 5.36

Supreme

Score: 4.86

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Top Brand Affinities

Brand	Category	Score
Habib`s		42.10
Morrisons		11.83
Tattoodo		11.79
Champion		11.03
DC Shoes		9.64
Volcom		8.62
Hot Topic		8.47
Kappa		6.91
SoundCloud		6.28
Vivienne Westwood		5.67
DeviantArt		5.36
Supreme		4.86
Sneakerhead		4.34
Kodak		4.16
Tomorrowland		3.97
Vans		3.20
Tinder		2.91
Stüssy		2.91
Hennessy		2.80
Pizza Hut		2.79
Marc Jacobs		2.78
Carhartt		2.74
Monster Beverage		2.59
Intel		2.47
MTV		2.36
Sprite		2.35
Fila		2.32
Beats Electronics		2.30
The North Face		2.16
Lollapalooza		2.15
Dr. Martens		2.15
League of Legends		2.14
Coachella		2.13
Timberland		2.12
ASOS		1.97
Bershka		1.95
Cafecito		1.92
Balenciaga		1.92
Urban Decay Cosmetics		1.89
Polo Ralph Lauren		1.88
A Game of Tones		1.86
Lacoste		1.86
Gucci		1.86
CBS Television Studios		1.85
Calvin Klein		1.84
Fenty beauty		1.77
Peugeot		1.76
Chipotle Mexican Grill		1.74
Chrysler		1.67
Pepsi		1.62