Lil Nas X Brand Affinity ranks highest Jean Paul Gaultier at 12.98% . Very Strong. Score DMDB 76.82% | Fanbase 75.85%

Lil Nas X — pop artist from US.

Dreamboy is a musical artist known for his dreamy and ethereal sound. Born in 1990, he began his music career in 2015 and has since gained a following for his…

Lil Nas X

Superstar

Country: US | Gender: male | Artist ID: 158d5cb2-c5fd-11e8-8b8c-549f35141000

Find Artist

Genres

poppophip-hop & rappop raphip-hop/raplgbtq+ hip hopcontemporary hip hophip hop

Influential: 76.82% Fanbase: 75.85% Trending: 77.30%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jean Paul Gaultier • 12.98% • Very Strong

As of 2025-09-09

58,025,324

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.82% | Fanbase 75.85% | Trending 77.30% | CAREER STAGE: SUPERSTAR

Biography

Dreamboy is a musical artist known for his dreamy and ethereal sound. Born in 1990, he began his music career in 2015 and has since gained a following for his unique blend of electronic and ambient music. Dreamboy's music has been described as atmospheric and immersive, drawing listeners into a dreamlike world with his emotive melodies and lush production.

With a discography that includes several well-received albums and singles, Dreamboy continues to captivate audiences with his introspective and otherworldly music. His live performances are known for their hypnotic and mesmerizing quality, creating an immersive experience for fans. Dreamboy's artistic vision and dedication to his craft have solidified his place in the electronic music scene as a talent to watch.

Report Date: 2025-09-09

Lil Nas X cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, INDIA. A heavily male (62%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 2,200,000 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Jean Paul Gaultier, Barbie, Maison Margiela, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil Nas X score 0.25% — Low bucket.

Brand: Jean Paul GaultierBrand: BarbieBrand: Maison Margiela

Followers:58,025,324

Engagements:142,782

Rate:0.2%

Posts:1,320

Avg Likes:127,094

Avg Comments:2,224

Avg Views:2,582,477

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 58,025,324 · Engagements 142,782 · Rate 0.2% Posts 1,320 · Views 2,582,477 · Avg Likes 127,094 · Avg Comments 2,224 · Avg Views 2,582,477	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 28% 13-17: 10% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (28%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (27%) BRAZIL (11%) INDIA (5%) UNITED KINGDOM (4%) FRANCE (4%)	Top regions: UNITED STATES (27%), BRAZIL (11%), INDIA (5%)
Platform Engagement	Instagram: 51,903 avg likes/post · Tiktok: 2,200,000 avg views/post · Youtube: 382,477 avg views/post	Best reach: Tiktok 2,200,000 avg views; best engagement: Tiktok 56,000 avg likes

Top Brand Affinities

Jean Paul Gaultier

Score: 12.98

Barbie

Score: 12.61

Maison Margiela

Score: 10.40

Hot Topic

Score: 9.38

Steve Madden

Score: 8.03

Coach

Score: 7.39

JACQUEMUS

Score: 7.10

Milani Cosmetics

Score: 6.02

Marc Jacobs

Score: 5.93

Alexander McQueen

Score: 5.61

Champion

Score: 5.58

Macy's

Score: 5.12

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Top Brand Affinities

Brand	Category	Score
Jean Paul Gaultier		12.98
Barbie		12.61
Maison Margiela		10.40
Hot Topic		9.38
Steve Madden		8.03
Coach		7.39
JACQUEMUS		7.10
Milani Cosmetics		6.02
Marc Jacobs		5.93
Alexander McQueen		5.61
Champion		5.58
Macy's		5.12
Loewe		4.52
BALMAIN		4.44
SoundCloud		4.38
Dr. Martens		4.33
CNN		4.31
Cartoon Network		4.14
FashionNova		4.12
Fendi		4.08
Verizon		3.88
Lollapalooza		3.60
NORDSTROM		3.52
Tinder		3.46
Nickelodeon		3.32
Christian Louboutin		3.18
Showtime		3.18
Coachella		3.16
Urban Outfitters		3.09
Dolce & Gabbana		3.07
TOM FORD		3.01
Los Angeles Lakers		2.96
shein		2.91
Hennessy		2.89
Sephora		2.83
NARS Cosmetics		2.80
Timberland		2.77
Beats Electronics		2.72
Balenciaga		2.71
Sprite		2.67
Target		2.65
Kodak		2.55
NBA		2.52
SheInside		2.46
MTV		2.39
Fenty beauty		2.38
Walmart		2.37
Moschino		2.35
Chrysler		2.30
Spotify Music		2.29