Lil’ Flip

Lil’ Flip — hip-hop & rap artist from US.

Hailing from Houston's vibrant underground rap scene, Lil' Flip gained rapid fame with his 2000 independent release, The Leprechaun, leading to a record deal…

Influence: 60.86% Fanbase: 38.70% Trending: 71.94% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 48.80% • Very Strong

As of 2025-09-09

384,438

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:37 UTC

Genres

hip-hop & rappop rapsouthern hip hoptrapdirty south rapgangster raphouston raphip-hop/rapcrunkrapcontemporary hip hophip hop

Biography

Hailing from Houston's vibrant underground rap scene, Lil' Flip gained rapid fame with his 2000 independent release, The Leprechaun, leading to a record deal with Universal Records. Known as the Freestyle King, his affiliation with DJ Screw's Screwed Up Click garnered respect across Texas and the South, culminating in the successful album Undaground Legend in 2002. Despite a brief period of obscurity, his 2004 double-disc U Gotta Feel Me reignited his national presence, sparking a rivalry with T.I. for the title of King of the South. After label troubles, his 2007 release I Need Mine marked a return to form, followed by collaborations and subsequent albums through his own imprint, Clover G's Records, culminating in 2015's El Jefe on SoSouth.

Lil' Flip's career has been marked by a mix of highs and lows, from his early breakthrough with The Leprechaun to the controversy surrounding his rivalry with T.I. and label struggles. Despite setbacks, he continued to release music independently, showcasing his versatility and resilience in the ever-evolving rap landscape. With a string of albums and collaborations, including the well-received El Jefe in 2015, Lil' Flip has proven himself as a mainstay in the Southern rap scene, blending his Freestyle King roots with a contemporary flair that keeps him relevant to this day.

Top Brand Affinities

Report Date: 2025-09-09

Lil’ Flip indexes high with fans in the 25-34 range in UNITED STATES, INDIA, CANADA. The skew is heavily male (69%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 772 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Spinrilla, Houston Livestock Show and Rodeo, WNBA, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Lil’ Flip when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil’ Flip score 0.20% — Low bucket.

Brand: SpinrillaBrand: Houston Livestock Show and RodeoBrand: WNBA

Followers:384,438

Engagements:772

Rate:0.2%

Posts:5,157

Avg Likes:772

Avg Comments:35

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 384,438 · Engagements 772 · Rate 0.2% Posts 5,157 · Views 0 · Avg Likes 772 · Avg Comments 35 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 35-44: 31% 18-24: 14% 45-64: 5%	Largest: 25-34 (49%); next: 35-44 (31%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (92%) INDIA (1%) CANADA (1%) MEXICO (1%) BRAZIL (1%)	Top regions: UNITED STATES (92%), INDIA (1%), CANADA (1%)
Platform Engagement	Instagram: 772 avg likes/post	best engagement: Instagram 772 avg likes

Top Brand Affinities

Spinrilla

Score: 48.80

Houston Livestock Show and Rodeo

Score: 26.05

WNBA

Score: 20.18

Crown Royal

Score: 17.57

Hennessey

Score: 15.96

Pro Tools

Score: 14.99

Amazon Music

Score: 14.82

True Religion

Score: 13.83

Hennessy

Score: 13.07

New Era

Score: 11.98

Benihana

Score: 11.92

Wingstop

Score: 11.91

Brand	Category	Score
Spinrilla		48.80
Houston Livestock Show and Rodeo		26.05
WNBA		20.18
Crown Royal		17.57
Hennessey		15.96
Pro Tools		14.99
Amazon Music		14.82
True Religion		13.83
Hennessy		13.07
New Era		11.98
Benihana		11.92
Wingstop		11.91
Buick		11.37
iHeartRadio Music Awards		10.27
ESPN		8.95
Andis		8.40
SoundCloud		8.00
Sneaker News		7.56
Maybach		7.27
Kodak		7.17
Bud Light		7.02
Sole Collector		6.85
Sneakerhead		6.77
Beats Electronics		6.75
Cadillac		6.60
MTV		6.34
Pioneer		6.28
Kroger		6.10
Pontiac		6.04
Los Angeles Lakers		6.02
GMC		5.59
NBA		5.56
NFL		5.51
Barber Shop Connect		5.44
Margaritaville		5.43
Champion		5.14
Nice Kicks		4.86
Gatorade		4.78
Comedy Central		4.70
Kickstagram		4.41
Alexander McQueen		4.40
Spotify Music		4.39
FedEx		4.31
Versace		4.17
Verizon		4.10
Chick-fil-A		4.08
Walmart		3.86
Mortal Kombat		3.80
FashionNova		3.78
Uber		3.77