Lil Dicky Brand Affinity ranks highest Barstool Sports at 15.93% . Very Strong. Score DMDB 66.16% | Fanbase 62.60%

Lil Dicky — hip-hop & rap artist from US.

Lil Dicky, also known as Dave, is a multi-talented artist known for his work as a rapper, actor, and underwear model. With a diverse skill set, he has…

Lil Dicky

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc2-f242-1dd6-a89f-a0369fe50396

Find Artist

Genres

hip-hop & rappop rapraphip-hop/rapcomedy rapcontemporary hip hophip hop

Influential: 66.16% Fanbase: 62.60% Trending: 67.95%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barstool Sports • 15.93% • Very Strong

As of 2025-09-09

11,902,302

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.16% | Fanbase 62.60% | Trending 67.95% | CAREER STAGE: MAINSTREAM

Biography

Lil Dicky, also known as Dave, is a multi-talented artist known for his work as a rapper, actor, and underwear model. With a diverse skill set, he has established himself as a prominent figure in the entertainment industry.

Report Date: 2025-09-09

Lil Dicky cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, INDIA. A heavily male (72%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 925,450 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Barstool Sports, Margaritaville, Bud Light, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lil Dicky score 1.09% — Moderate bucket.

Brand: Barstool SportsBrand: MargaritavilleBrand: Bud Light

Followers:11,902,302

Engagements:130,111

Rate:1.1%

Posts:1,370

Avg Likes:127,194

Avg Comments:1,271

Avg Views:956,425

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,902,302 · Engagements 130,111 · Rate 1.1% Posts 1,370 · Views 956,425 · Avg Likes 127,194 · Avg Comments 1,271 · Avg Views 956,425	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 29% 13-17: 8% 35-44: 7%	Largest: 18-24 (54%); next: 25-34 (29%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (40%) UNITED KINGDOM (8%) INDIA (6%) PHILIPPINES (5%) AUSTRALIA (4%)	Top regions: UNITED STATES (40%), UNITED KINGDOM (8%), INDIA (6%)
Platform Engagement	Instagram: 92,676 avg likes/post · Tiktok: 925,450 avg views/post · Youtube: 30,975 avg views/post	Best reach: Tiktok 925,450 avg views; best engagement: Instagram 92,676 avg likes

Top Brand Affinities

Barstool Sports

Score: 15.93

Margaritaville

Score: 6.92

Bud Light

Score: 6.62

Jameson

Score: 6.54

ESPN

Score: 6.22

Coors

Score: 5.46

Champion

Score: 5.44

Taco Bell

Score: 5.28

Free People

Score: 5.12

Gillette

Score: 5.01

Verizon

Score: 4.90

NHL

Score: 4.32

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Barstool Sports		15.93
Margaritaville		6.92
Bud Light		6.62
Jameson		6.54
ESPN		6.22
Coors		5.46
Champion		5.44
Taco Bell		5.28
Free People		5.12
Gillette		5.01
Verizon		4.90
NHL		4.32
Power Rangers		4.23
Gatorade		4.15
iHeartRadio Music Awards		4.02
SoundCloud		3.93
Urban Outfitters		3.82
NFL		3.76
Comedy Central		3.71
Lululemon Athletica		3.61
Carhartt		3.55
Lollapalooza		3.50
Chrysler		3.43
Busch		3.37
Hennessy		3.30
MTV		3.25
Columbia Pictures		3.20
Paramount Pictures		3.19
GMC		3.15
Los Angeles Lakers		3.14
Budweiser		3.06
Acura		2.98
WWE		2.94
Chipotle Mexican Grill		2.84
Monster Beverage		2.80
Tinder		2.77
Dodge		2.75
Cadillac		2.69
Coachella		2.60
Call of Duty		2.56
NBA		2.51
Beats Electronics		2.50
Spotify Music		2.44
Walmart		2.41
The Olympic Games		2.37
AMC		2.33
Nickelodeon		2.31
Jeep		2.24
UFC		2.23
Activision Blizzard		2.18