LIGHTSUM

LIGHTSUM — pop artist from KR.

Debuting in 2021 with the single "Vanilla" and later releasing the EP Into the Light in 2022, Lightsum is a South Korean pop group under Cube Entertainment.…

Influence: 51.36% Fanbase: 29.35% Trending: 62.36% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Persona 5 • 12.29% • Very Strong

As of 2025-09-09

1,362,388

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:42:09 UTC

Genres

popk-popk-pop girl grouppopmainstream popasian pop

Biography

Debuting in 2021 with the single "Vanilla" and later releasing the EP Into the Light in 2022, Lightsum is a South Korean pop group under Cube Entertainment. Consisting of eight members, including leader Juhyeon and rapper Sangah, the group's infectious dance-pop style has garnered attention, with their music charting in Korea.

Lightsum's members, such as Juhyeon and Chowon, have participated in various reality competitions before forming the group, showcasing their talents and dedication to the industry. Their music, characterized by upbeat rhythms and catchy melodies, has resonated with audiences, leading to successful releases like "Vivace" and "Alive." With their energetic performances and vibrant sound, Lightsum continues to make their mark in the K-pop scene.

Top Brand Affinities

Report Date: 2025-09-09

LIGHTSUM reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. The base is heavily female (68%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (41,450 avg views per post); Instagram layers on depth and replies. The audience sits near Persona 5, Style Nanda, Gundam, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LIGHTSUM score 0.58% — Low bucket.

Brand: Persona 5Brand: Style NandaBrand: Gundam

Followers:1,362,388

Engagements:7,886

Rate:0.6%

Posts:4,925

Avg Likes:7,369

Avg Comments:248

Avg Views:49,672

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,362,388 · Engagements 7,886 · Rate 0.6% Posts 4,925 · Views 49,672 · Avg Likes 7,369 · Avg Comments 248 · Avg Views 49,672	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 18% 13-17: 13% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (18%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (14%) BRAZIL (9%) INDONESIA (9%) PHILIPPINES (9%) SOUTH KOREA (4%)	Top regions: UNITED STATES (14%), BRAZIL (9%), INDONESIA (9%)
Platform Engagement	Instagram: 3,332 avg likes/post · Tiktok: 41,450 avg views/post · Youtube: 8,222 avg views/post	Best reach: Tiktok 41,450 avg views; best engagement: Instagram 3,332 avg likes

Top Brand Affinities

Persona 5

Score: 12.29

Style Nanda

Score: 10.43

Gundam

Score: 9.99

Square Enix

Score: 7.98

Innisfree

Score: 7.55

Maison Margiela

Score: 6.81

Final Fantasy

Score: 6.18

Shake Shack

Score: 4.61

Tiffany

Score: 3.65

Pokemon Go

Score: 3.50

Jollibee

Score: 3.33

Dr. Martens

Score: 2.91

Brand	Category	Score
Persona 5		12.29
Style Nanda		10.43
Gundam		9.99
Square Enix		7.98
Innisfree		7.55
Maison Margiela		6.81
Final Fantasy		6.18
Shake Shack		4.61
Tiffany		3.65
Pokemon Go		3.50
Jollibee		3.33
Dr. Martens		2.91
New Balance		2.89
League of Legends		2.74
Great Wall		2.72
Pizza Hut		2.66
ASICS		2.32
KFC		2.19
Snoopy And The Peanuts Gang		2.14
Nickelodeon		2.11
Yves Saint Laurent		2.07
Los Angeles Lakers		1.98
Sneakerhead		1.97
Warner Bros		1.96
IKEA		1.96
Polaroid		1.95
Reebok		1.93
Bershka		1.87
Petronas		1.85
Tiffany & Co		1.85
Christian Dior		1.77
NBA		1.76
Walt Disney		1.76
The North Face		1.72
Lush		1.71
UNIQLO		1.59
KitKat		1.57
Supreme		1.53
BBC		1.51
Starbucks		1.49
Pepsi		1.48
Pixar		1.44
Balenciaga		1.42
Costco		1.33
Coachella		1.30
Puma		1.28
shein		1.22
Pokemon		1.20
Paypal		1.15
Lexus		1.14