Lights
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
979,621
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:53:57 UTC
Genres
Biography
Lights engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, CANADA, UNITED KINGDOM. The fan base skews heavily female (61%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (8,430 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Live Nation, Scotiabank, Arctic Fox hair Color, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 979,621 · Engagements 5,280 · Rate 0.5% Posts 3,435 · Views 14,084 · Avg Likes 5,165 · Avg Comments 157 · Avg Views 14,084 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 26% 13-17: 7% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (26%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
UNITED STATES (41%) CANADA (22%) UNITED KINGDOM (5%) AUSTRALIA (2%) BRAZIL (2%) |
Top regions: UNITED STATES (41%), CANADA (22%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 4,150 avg likes/post · Tiktok: 8,430 avg views/post · Youtube: 5,654 avg views/post | Best reach: Tiktok 8,430 avg views; best engagement: Instagram 4,150 avg likes |
Top Brand Affinities
Live Nation
Scotiabank
Arctic Fox hair Color
Hot Topic
Tim Hortons
Pulp Riot
Borderlands
Pacific Northwest Wonderland
Pro Tools
Square Enix
Life Is Strange
The Last of Us
| Brand | Category | Score |
|---|---|---|
| Live Nation | 31.09 | |
| Scotiabank | 27.87 | |
| Arctic Fox hair Color | 27.84 | |
| Hot Topic | 17.59 | |
| Tim Hortons | 10.26 | |
| Pulp Riot | 9.43 | |
| Borderlands | 8.78 | |
| Pacific Northwest Wonderland | 8.45 | |
| Pro Tools | 8.21 | |
| Square Enix | 8.12 | |
| Life Is Strange | 8.05 | |
| The Last of Us | 7.34 | |
| Final Fantasy | 7.07 | |
| World of Warcraft | 6.99 | |
| Lime Crime | 6.98 | |
| Influenster | 6.86 | |
| Ableton | 6.70 | |
| American Eagle | 6.61 | |
| Capcom | 6.16 | |
| RedBubble | 6.07 | |
| Fallout | 5.94 | |
| Lush | 5.79 | |
| Kickstarter | 5.53 | |
| Taco Bell | 5.46 | |
| RAZER | 5.41 | |
| Power Rangers | 5.14 | |
| Free People | 5.12 | |
| Showtime | 5.08 | |
| Bethesda Softworks | 5.00 | |
| Resident Evil | 4.95 | |
| The Witcher | 4.86 | |
| NHL | 4.67 | |
| Budweiser | 4.57 | |
| The Sims | 4.40 | |
| Steve Madden | 4.33 | |
| Sega | 4.23 | |
| Bud Light | 4.20 | |
| Verizon | 4.09 | |
| BH Cosmetics | 4.04 | |
| iHeartRadio Music Awards | 4.00 | |
| Gundam | 3.87 | |
| OLD NAVY | 3.75 | |
| Columbia Pictures | 3.75 | |
| Activision Blizzard | 3.74 | |
| Pokemon Go | 3.74 | |
| Dr. Martens | 3.71 | |
| Tarte Cosmetics | 3.71 | |
| Redken | 3.68 | |
| Coors | 3.67 | |
| Sunnies Studios | 3.64 |
Official Profiles
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LoginArtist: Lights
The map shows every radio station that aired Lights today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-12)
Total: 956,410
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
886,145 | 92.65% |
| [+] |
Pandora |
70,265 | 7.35% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-14 03:00 UTC | Lights | Midway | Edmonton, Canada | |
| 2026-02-15 03:00 UTC | Lights | MacEwan Hall Concerts | Calgary, Canada | |
| 2026-02-19 03:00 UTC | Lights | The Showbox | Seattle, United States | |
| 2026-02-21 03:00 UTC | Lights | Bimbo's 365 Club | San Francisco, United States | |
| 2026-02-22 03:00 UTC | Lights | El Rey Theatre | Los Angeles, United States | |
| 2026-02-25 03:00 UTC | Lights | Metro Music Hall | Salt Lake City, United States | |
| 2026-02-26 03:00 UTC | Lights | Summit Austin | Austin, United States | |
| 2026-02-28 03:00 UTC | Lights | Golden Mean | Austin, United States | |
| 2026-03-01 03:00 UTC | Lights | White Oak Music Hall | Houston, United States | |
| 2026-03-02 03:00 UTC | Lights | Trees | Dallas, United States | |
| 2026-03-04 03:00 UTC | Lights | The Sylvee | Madison, United States | |
| 2026-03-05 03:00 UTC | Lights | Amsterdam Bar & Hall | Saint Paul, United States | |
| 2026-03-07 03:00 UTC | Lights | Concord Music Hall | Chicago, United States | |
| 2026-03-08 03:00 UTC | Lights | Saint Andrew's Hall | Detroit, United States | |
| 2026-03-09 02:00 UTC | Lights | Thunderbird Music Hall & Cafe | Pittsburgh, United States | |
| 2026-03-11 02:00 UTC | Lights | Paradise Rock Club | Boston, United States | |
| 2026-03-12 02:00 UTC | Lights | 9:30 Club | Washington, United States | |
| 2026-03-14 02:00 UTC | Lights | Irving Plaza | New York, United States | |
| 2026-03-15 02:00 UTC | Lights | Town Ballroom | Buffalo, United States | |
| 2026-03-18 02:00 UTC | Lights | London Music Hall | London, Canada | |
| 2026-03-19 02:00 UTC | Lights | The Bronson | Ottawa, Canada | |
| 2026-03-20 02:00 UTC | Lights | Grizzly Fuzz | Québec, Canada | |
| 2026-03-21 02:00 UTC | Lights | Le Studio TD | Montréal, Canada |
