Liberty X

Liberty X — pop artist from GB.

Emerging as underdogs from the 2001 ITV talent show Popstars, Liberty X, consisting of Tony Lundon, Kelli Young, Kevin Simm, Michelle Heaton, and Jessica…

Influence: 49.49% Fanbase: 25.57% Trending: 61.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

1,640

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-29 20:17:50 UTC

Genres

popdance poppopmainstream popr&b, funk & soulgirl groupcontemporary r&belectronicbubblegum danceeuropeaneuropop

Biography

Emerging as underdogs from the 2001 ITV talent show Popstars, Liberty X, consisting of Tony Lundon, Kelli Young, Kevin Simm, Michelle Heaton, and Jessica Taylor, defied expectations by outshining the show's winners, Hear'Say. Despite facing a legal challenge that led to adding the X to their name, Liberty X became one of the U.K.'s leading pop acts, achieving chart-topping success with hits like "Just a Little" and "Got to Have Your Love" from their debut album, Thinking It Over.

Following their initial triumphs, Liberty X's momentum waned with disappointing sales of their subsequent albums, leading to the group's disbandment in 2007. Despite individual pursuits post-breakup, including marriages to public figures, the band's legacy remains tied to their ability to transcend their reality show origins and carve out a place in the pop music landscape.

Top Brand Affinities

Report Date: 2025-09-08

Liberty X engages 25-34 & 18-24 audiences with repeatable results in key English-speaking markets. The fan base skews female-leaning (52%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (69,429 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Liberty X score 18.05% — Very Strong bucket.

Followers:1,640

Engagements:296

Rate:18.0%

Posts:12

Avg Likes:273

Avg Comments:23

Avg Views:69,429

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,640 · Engagements 296 · Rate 18.0% Posts 12 · Views 69,429 · Avg Likes 273 · Avg Comments 23 · Avg Views 69,429	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 32% 35-44: 16% 45-64: 5%	Largest: 25-34 (43%); next: 18-24 (32%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries		No country breakdown.
Platform Engagement	Youtube: 69,429 avg views/post	Best reach: Youtube 69,429 avg views; best engagement: Youtube 273 avg likes