Liam Payne
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
38,300,592
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
On December 6th, 2019, Liam Payne released his debut album LP1, recorded in various global locations. The album showcases his urban pop sound, featuring collaborations with renowned producers and writers such as Ed Sheeran, Ryan Tedder, and Zedd. Payne's musical versatility is highlighted through a mix of upbeat tracks and more stripped-back offerings on this record.
Liam Payne has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDIA, BRAZIL. A heavily female (73%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 14,150,000 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Movistar, Macy's, Lollapalooza signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 38,300,592 · Engagements 1,042,036 · Rate 2.7% Posts 141 · Views 14,304,983 · Avg Likes 994,935 · Avg Comments 10,936 · Avg Views 14,304,983 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 19% 13-17: 13% 35-44: 3% |
Largest: 18-24 (63%); next: 25-34 (19%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
UNITED STATES (15%) INDIA (12%) BRAZIL (8%) PHILIPPINES (5%) MEXICO (5%) |
Top regions: UNITED STATES (15%), INDIA (12%), BRAZIL (8%) |
| Platform Engagement | Instagram: 524,525 avg likes/post · Tiktok: 14,150,000 avg views/post · Youtube: 154,983 avg views/post | Best reach: Tiktok 14,150,000 avg views; best engagement: Instagram 524,525 avg likes |
Top Brand Affinities
Movistar
Macy's
Lollapalooza
iHeartRadio Music Awards
Kylie Cosmetics
Cafecito
MTV
Forever 21
Showtime
Bershka
ASOS
CBS Television Studios
| Brand | Category | Score |
|---|---|---|
| Movistar | 5.56 | |
| Macy's | 5.31 | |
| Lollapalooza | 4.74 | |
| iHeartRadio Music Awards | 4.41 | |
| Kylie Cosmetics | 3.46 | |
| Cafecito | 3.15 | |
| MTV | 2.99 | |
| Forever 21 | 2.25 | |
| Showtime | 1.99 | |
| Bershka | 1.98 | |
| ASOS | 1.94 | |
| CBS Television Studios | 1.91 | |
| Coachella | 1.90 | |
| Lush | 1.89 | |
| McLaren | 1.77 | |
| Vogue | 1.74 | |
| shein | 1.70 | |
| CBS | 1.69 | |
| Primark | 1.68 | |
| Sephora | 1.67 | |
| SWAROVSKI | 1.67 | |
| Cadillac | 1.57 | |
| New Balance | 1.55 | |
| Polaroid | 1.54 | |
| Polo Ralph Lauren | 1.53 | |
| SheInside | 1.48 | |
| Chrysler | 1.41 | |
| Michael Kors | 1.40 | |
| Pepsi | 1.37 | |
| Walt Disney | 1.34 | |
| Tommy Hilfiger | 1.28 | |
| H&M | 1.26 | |
| Levi's | 1.25 | |
| Universal | 1.22 | |
| Maybelline | 1.17 | |
| Vans | 1.16 | |
| NYX Cosmetics | 1.11 | |
| Red Bull | 1.11 | |
| WWE | 1.11 | |
| Calvin Klein | 1.10 | |
| Pandora | 1.09 | |
| Starbucks | 1.08 | |
| FashionNova | 1.07 | |
| Coca-Cola | 1.06 | |
| musical.ly | 1.06 | |
| Netflix | 1.04 | |
| Anastasia Beverly Hills | 1.01 | |
| Nintendo | 1.01 | |
| Converse | 0.99 | |
| HBO | 0.97 |
Official Profiles
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LoginArtist: Liam Payne
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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