Lía Kali

Lía Kali — hip-hop & rap artist from ES.

Barcelona-based singer Lia Kali turned heads in 2023 with her debut album 'Against All Odds', a collection of songs born out of personal catharsis to heal…

Influence: 55.96% Fanbase: 29.06% Trending: 69.40% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 21.95% • Very Strong

As of 2025-09-09

1,171,142

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:52:21 UTC

Genres

hip-hop & raphip-hop/raplatinlatin

Biography

Barcelona-based singer Lia Kali turned heads in 2023 with her debut album 'Against All Odds', a collection of songs born out of personal catharsis to heal everyday stumbles, sorrows, and fears. The unexpected depth of connection fans felt towards her music propelled its powerful messages and vibrations worldwide.

After two years of nearly non-stop touring across the Atlantic, Lia Kali embarks on a new journey in 2025 with the sky as her immediate and unwavering horizon. Her upcoming album 'Kaelis' features a fresh collection of songs that she no longer creates solely for herself, but as a gift for all to cherish. Embracing Lia Kali's music promises to uplift listeners through life's inevitable turbulence, as her artistry soars.

Top Brand Affinities

Report Date: 2025-09-09

Lía Kali reliably reaches 18-24 & 25-34 audiences in SPAIN, COLOMBIA, UNITED STATES. The base is male-leaning (53%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (524,500 avg views per post); Tiktok layers on depth and replies. The audience sits near Akai, El Corte Ingles, Ricard, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lía Kali score 3.63% — Very Strong bucket.

Brand: AkaiBrand: El Corte InglesBrand: Ricard

Followers:1,171,142

Engagements:42,540

Rate:3.6%

Posts:335

Avg Likes:39,339

Avg Comments:410

Avg Views:549,951

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,171,142 · Engagements 42,540 · Rate 3.6% Posts 335 · Views 549,951 · Avg Likes 39,339 · Avg Comments 410 · Avg Views 549,951	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 39% 35-44: 8% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (39%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	SPAIN (55%) COLOMBIA (7%) UNITED STATES (5%) MEXICO (5%) CHILE (4%)	Top regions: SPAIN (55%), COLOMBIA (7%), UNITED STATES (5%)
Platform Engagement	Instagram: 16,843 avg likes/post · Tiktok: 524,500 avg views/post · Youtube: 25,451 avg views/post	Best reach: Tiktok 524,500 avg views; best engagement: Tiktok 21,450 avg likes

Top Brand Affinities

Akai

Score: 21.95

El Corte Ingles

Score: 21.17

Ricard

Score: 14.52

Ableton

Score: 11.90

Amazon Music

Score: 9.48

Pull&Bear

Score: 9.39

Daewoo

Score: 8.50

Spotify Music

Score: 7.82

Pro Tools

Score: 7.47

Acroyoga

Score: 6.50

Suavecito

Score: 6.39

Stradivarius

Score: 5.34

Brand	Category	Score
Akai		21.95
El Corte Ingles		21.17
Ricard		14.52
Ableton		11.90
Amazon Music		9.48
Pull&Bear		9.39
Daewoo		8.50
Spotify Music		7.82
Pro Tools		7.47
Acroyoga		6.50
Suavecito		6.39
Stradivarius		5.34
VidaSana		5.00
Beats Electronics		4.78
Movistar		4.69
Campari		3.66
Primark		3.64
Kiko		3.45
shein		3.26
SoundCloud		2.91
ASOS		2.76
NYX Cosmetics		2.73
Tinder		2.68
musical.ly		2.62
NBC		2.61
Montblanc		2.57
Kodak		2.51
Cafecito		2.36
Carrefour		2.25
Carhartt		2.20
Lollapalooza		2.01
Pantone Inc		1.94
Polaroid		1.91
Fenty beauty		1.89
Tomorrowland		1.88
The North Face		1.81
L'Oréal Paris		1.78
Fujifilm		1.76
Lacoste		1.75
Universal		1.68
HBO		1.61
H&M		1.56
ASICS		1.54
Sephora		1.52
Sony		1.51
Reebok		1.50
Bershka		1.49
Red Bull		1.40
Urban Decay Cosmetics		1.35
Pandora		1.32