Lexy Panterra

Lexy Panterra — pop artist from US.

Lexy Panterra, also known as Virgin Lex, is a social media sensation with over 9 million followers and 500 million views across platforms. Collaborating with…

Influence: 55.05% Fanbase: 38.21% Trending: 63.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 15.30% • Very Strong

As of 2025-09-08

3,389,349

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:53:17 UTC

Genres

poppopmainstream pop

Biography

Lexy Panterra, also known as Virgin Lex, is a social media sensation with over 9 million followers and 500 million views across platforms. Collaborating with top artists like DJ Snake and Major Lazer, she has singles charting on Billboard's Top 100 and is recognized for her pop culture influence. Raised in Sacramento, CA, with Persian heritage, Panterra's music journey began with her mother's influence in music and dance, leading her to explore various genres and release her own music since 2015.

Growing up with a background in racing motorcycles and a passion for music and dance, Lexy Panterra's diverse upbringing has shaped her into a versatile artist. With an impressive discography that ranges from upbeat tracks to emotional ballads, she continues to evolve as a musician. Her latest release, "Sex, Money, & Love Songs," showcases her raw talent and unwavering determination, positioning her as one of the rising stars in the music industry for 2022 and beyond.

Top Brand Affinities

Report Date: 2025-09-08

Lexy Panterra cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, INDIA, MEXICO. A heavily male (65%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,622 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Pioneer, Mixcloud, REVOLVE, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lexy Panterra score 0.04% — Low bucket.

Brand: PioneerBrand: MixcloudBrand: REVOLVE

Followers:3,389,349

Engagements:1,255

Rate:0.0%

Posts:106

Avg Likes:1,254

Avg Comments:88

Avg Views:1,622

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,389,349 · Engagements 1,255 · Rate 0.0% Posts 106 · Views 1,622 · Avg Likes 1,254 · Avg Comments 88 · Avg Views 1,622	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 34% 13-17: 6% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (24%) INDIA (6%) MEXICO (5%) BRAZIL (4%) FRANCE (4%)	Top regions: UNITED STATES (24%), INDIA (6%), MEXICO (5%)
Platform Engagement	Instagram: 1,246 avg likes/post · Youtube: 1,622 avg views/post	Best reach: Youtube 1,622 avg views; best engagement: Instagram 1,246 avg likes

Top Brand Affinities

Pioneer

Score: 15.30

Mixcloud

Score: 11.91

REVOLVE

Score: 11.23

New Era

Score: 9.39

Amazon Music

Score: 9.06

Champion

Score: 7.60

iHeartRadio Music Awards

Score: 7.41

Ableton

Score: 6.49

Mortal Kombat

Score: 6.03

Bud Light

Score: 5.03

Monster Beverage

Score: 4.71

Hennessy

Score: 4.49

Brand	Category	Score
Pioneer		15.30
Mixcloud		11.91
REVOLVE		11.23
New Era		9.39
Amazon Music		9.06
Champion		7.60
iHeartRadio Music Awards		7.41
Ableton		6.49
Mortal Kombat		6.03
Bud Light		5.03
Monster Beverage		4.71
Hennessy		4.49
Need for Speed		4.43
ESPN		4.30
MTV		4.07
Acura		3.92
Coors		3.77
Bacardi		3.28
Victoria's Secret		3.20
Columbia Pictures		3.11
NFL		2.99
Kodak		2.94
Under Armour		2.90
UFC		2.90
Nickelodeon		2.86
Gymshark		2.82
Cadillac		2.69
Dodge		2.68
Heineken		2.67
NHL		2.55
Los Angeles Lakers		2.54
Scion		2.53
Urban Outfitters		2.52
Lollapalooza		2.52
Carhartt		2.52
TOM FORD		2.50
Haima		2.48
Paramount Pictures		2.41
Rolls-Royce		2.41
Great Wall		2.36
Transformers		2.36
Ducati		2.36
Jeep		2.25
Budweiser		2.25
Timberland		2.24
Harley-Davidson		2.21
Red Bull		2.21
Fenty beauty		2.17
Jack Daniels		2.15
Oakley		2.12