Lexer

Lexer — electronic artist from DE.

Certainly. Here's a revised version: As a professional music writer, I specialize in creating engaging and informative content about the latest trends,…

Influence: 55.19% Fanbase: 35.73% Trending: 64.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 210.58% • Very Strong

As of 2025-09-08

37,873

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:14:33 UTC

Genres

electronictropical housedancedeep euro housetech houseleipzig electronicelectronic

Biography

Certainly. Here's a revised version:

As a professional music writer, I specialize in creating engaging and informative content about the latest trends, artists, and releases in the music industry. With a keen understanding of different genres and styles, I craft compelling reviews, interviews, and feature articles that resonate with music enthusiasts and industry professionals alike. My writing aims to showcase the diversity and creativity of the music world while offering insightful analysis and commentary on relevant topics.

I have a passion for music that drives me to stay informed and up-to-date on the ever-evolving landscape of the industry. Whether I'm covering new album releases, artist profiles, or industry trends, my writing is always thorough, well-researched, and tailored to capture the attention of readers. With a commitment to excellence and a deep love for music, I strive to deliver engaging and thought-provoking content that celebrates the artistry and innovation of musicians around the globe.

Top Brand Affinities

Report Date: 2025-09-08

Lexer reaches 25-34 & 35-44 audiences concentrated in GERMANY, UNITED STATES, ITALY. The demographic tilt is heavily male (63%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 703 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Allen & Heath, Pioneer, Mixcloud suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lexer score 1.86% — Moderate bucket.

Brand: Allen & HeathBrand: PioneerBrand: Mixcloud

Followers:37,873

Engagements:703

Rate:1.9%

Posts:126

Avg Likes:703

Avg Comments:42

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,873 · Engagements 703 · Rate 1.9% Posts 126 · Views 0 · Avg Likes 703 · Avg Comments 42 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 35-44: 26% 18-24: 19% 45-64: 6%	Largest: 25-34 (47%); next: 35-44 (26%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	GERMANY (50%) UNITED STATES (5%) ITALY (4%) BRAZIL (3%) UNITED KINGDOM (3%)	Top regions: GERMANY (50%), UNITED STATES (5%), ITALY (4%)
Platform Engagement	Instagram: 703 avg likes/post	best engagement: Instagram 703 avg likes

Top Brand Affinities

Allen & Heath

Score: 210.58

Pioneer

Score: 91.34

Mixcloud

Score: 77.40

Ableton

Score: 55.22

MOOG

Score: 51.04

Sennheiser

Score: 35.07

Trancefamily

Score: 35.02

Akai

Score: 32.18

Commerzbank

Score: 21.10

Augustiner Helles

Score: 18.60

SoundCloud

Score: 18.02

Tomorrowland

Score: 17.75

Brand	Category	Score
Allen & Heath		210.58
Pioneer		91.34
Mixcloud		77.40
Ableton		55.22
MOOG		51.04
Sennheiser		35.07
Trancefamily		35.02
Akai		32.18
Commerzbank		21.10
Augustiner Helles		18.60
SoundCloud		18.02
Tomorrowland		17.75
Beck`s		17.11
Braun		15.05
Hummel		10.92
Amazon Music		10.26
Lufthansa		9.69
Absolut		9.63
Beats Electronics		9.07
Heinz		8.09
Jagermeister		7.52
KIA		6.34
Seat		6.33
KARL LAGERFELD		5.29
Hugo Boss		5.24
Opel		4.99
Spotify Music		4.96
Red Bull		4.90
Superdry		4.82
Aperol		4.67
BBS		4.56
Carhartt		4.54
Ray-Ban		4.16
Lollapalooza		4.01
ASICS		3.89
Heineken		3.73
Audi		3.50
Bacardi		3.42
Volkswagen		3.28
Matrix		3.19
Pull&Bear		2.70
Polaroid		2.58
Skoda		2.53
Porsche		2.49
Calvin Klein		2.49
Garnier		2.43
Dr. Martens		2.42
New Balance		2.42
ASOS		2.41
Sony		2.41