Lexa Brand Affinity ranks highest Lojas Renner at 20.98% . Very Strong. Score DMDB 60.63% | Fanbase 57.27%

Lexa — pop artist from BR.

Icelandic singer and songwriter Björk has been active in the music industry since the late 1980s. Known for her eclectic style and innovative approach to…

Lexa

Recognizable

Country: BR | Gender: female | Artist ID: 11e81bc2-d0ec-1240-af27-a0369fe50396

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Genres

popfunk poppop nacionalasian popr&b, funk & soulfunk carioca

Influential: 60.63% Fanbase: 57.27% Trending: 62.31%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 20.98% • Very Strong

As of 2025-09-09

31,529,379

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.63% | Fanbase 57.27% | Trending 62.31% | CAREER STAGE: MAINSTREAM

Biography

Icelandic singer and songwriter Björk has been active in the music industry since the late 1980s. Known for her eclectic style and innovative approach to music, she has released numerous critically acclaimed albums and singles over the course of her career.

With a distinctive voice and unique artistic vision, Björk has garnered a dedicated fan base and received multiple awards for her work. Her music spans various genres, incorporating elements of electronic, pop, and experimental music, making her a versatile and influential figure in the industry.

Report Date: 2025-09-09

Lexa resonates most with 18-24 & 25-34 audiences and shows durable presence in BRAZIL, PORTUGAL, UNITED STATES. With a heavily female (73%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (30,565 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Lojas Renner, Sarar, Boticario makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lexa score 0.18% — Low bucket.

Brand: Lojas RennerBrand: SararBrand: Boticario

Followers:31,529,379

Engagements:56,586

Rate:0.2%

Posts:9,404

Avg Likes:56,467

Avg Comments:312

Avg Views:45,165

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 31,529,379 · Engagements 56,586 · Rate 0.2% Posts 9,404 · Views 45,165 · Avg Likes 56,467 · Avg Comments 312 · Avg Views 45,165	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 26% 13-17: 7% 35-44: 6%	Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	BRAZIL (93%) PORTUGAL (2%) UNITED STATES (1%) ARGENTINA (1%) AFGHANISTAN (1%)	Top regions: BRAZIL (93%), PORTUGAL (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 55,372 avg likes/post · Tiktok: 14,600 avg views/post · Youtube: 30,565 avg views/post	Best reach: Youtube 30,565 avg views; best engagement: Instagram 55,372 avg likes

Top Brand Affinities

Lojas Renner

Score: 20.98

Sarar

Score: 12.74

Boticario

Score: 10.27

Rapha

Score: 9.12

Banco Bradesco

Score: 8.90

Riachuelo

Score: 8.41

Moda Praia

Score: 8.22

Xerox

Score: 7.23

Eudora

Score: 6.43

BaByliss

Score: 5.50

Pfizer

Score: 5.20

Itaipava

Score: 5.18

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Top Brand Affinities

Brand	Category	Score
Lojas Renner		20.98
Sarar		12.74
Boticario		10.27
Rapha		9.12
Banco Bradesco		8.90
Riachuelo		8.41
Moda Praia		8.22
Xerox		7.23
Eudora		6.43
BaByliss		5.50
Pfizer		5.20
Itaipava		5.18
Avon		4.70
Mary Kay		3.56
Lollapalooza		3.42
Tupperware Brands		2.63
Garnier		2.22
shein		2.15
Mitsubishi		1.99
Budweiser		1.93
SheInside		1.90
Heineken		1.78
KitKat		1.75
Huda Beauty		1.67
Pixar		1.64
Pandora		1.29
Oakley		1.25
L'Oréal Paris		1.22
UFC		1.02
Nutella		1.00
MAC Cosmetics		0.84
Netflix		0.80
DC Entertainment		0.79
Ray-Ban		0.74
Coca-Cola		0.73
Chevrolet		0.71
FIFA		0.70
Spotify Music		0.64
Volkswagen		0.62
Walt Disney		0.56
McDonald's		0.53
Porsche		0.49
Honda		0.48
Chanel		0.46
Gucci		0.45
Zara		0.43
Samsung Group		0.42
PlayStation		0.39
GoPro		0.39
Adidas		0.39