Lewis Del Mar

Lewis Del Mar — pop artist from US.

Danny Miller and Max Harwood, the duo behind Lewis Del Mar, have released their highly anticipated sophomore album, AUGUST. The band's journey began over 20…

Influence: 57.58% Fanbase: 38.89% Trending: 66.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 14.95% • Very Strong

As of 2025-09-09

61,269

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:11:57 UTC

Genres

popindie poptimismnyc popindie poppopr&b, funk & soulvapor soulrockmodern rockalternativemodern alternative rockalternativeindie rock

Biography

Danny Miller and Max Harwood, the duo behind Lewis Del Mar, have released their highly anticipated sophomore album, AUGUST. The band's journey began over 20 years ago when they met at age 9, eventually leading them to New York City after years of touring across the country. With their debut album and hit single "Loud(y)," Lewis Del Mar garnered critical acclaim for their unique blend of folk melodies, city grit, and Latin influence. Their latest release, AUGUST, continues to showcase their distinct sound, capturing the essence of self-perseverance amidst life's chaos.

Top Brand Affinities

Report Date: 2025-09-09

Lewis Del Mar engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, UNITED KINGDOM. The fan base skews male-leaning (53%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (15,336 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around MOOG, Lollapalooza, Madewell, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lewis Del Mar score 2.69% — Strong bucket.

Brand: MOOGBrand: LollapaloozaBrand: Madewell

Followers:61,269

Engagements:1,648

Rate:2.7%

Posts:124

Avg Likes:1,613

Avg Comments:63

Avg Views:15,336

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 61,269 · Engagements 1,648 · Rate 2.7% Posts 124 · Views 15,336 · Avg Likes 1,613 · Avg Comments 63 · Avg Views 15,336	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 7% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (34%) BRAZIL (11%) UNITED KINGDOM (6%) CANADA (4%) FRANCE (4%)	Top regions: UNITED STATES (34%), BRAZIL (11%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 1,162 avg likes/post · Youtube: 15,336 avg views/post	Best reach: Youtube 15,336 avg views; best engagement: Instagram 1,162 avg likes

Top Brand Affinities

MOOG

Score: 14.95

Lollapalooza

Score: 13.85

Madewell

Score: 8.98

Glossier

Score: 8.71

Amazon Music

Score: 7.59

Coors

Score: 7.40

Coachella

Score: 7.23

Bonneville

Score: 7.06

Ableton

Score: 6.95

Free People

Score: 6.93

Verizon

Score: 6.20

Urban Outfitters

Score: 5.88

Brand	Category	Score
MOOG		14.95
Lollapalooza		13.85
Madewell		8.98
Glossier		8.71
Amazon Music		7.59
Coors		7.40
Coachella		7.23
Bonneville		7.06
Ableton		6.95
Free People		6.93
Verizon		6.20
Urban Outfitters		5.88
Pacific Northwest Wonderland		5.07
Busch		4.89
iHeartRadio Music Awards		4.69
Spotify Music		4.57
Showtime		4.43
Gillette		4.39
Bethesda Softworks		4.19
Taco Bell		4.19
Margaritaville		4.05
Polaroid		4.01
SoundCloud		3.93
Dr. Martens		3.85
Kodak		3.84
Leica		3.78
Paramount Pictures		3.57
Airbnb		3.40
Gatorade		3.16
Fujifilm		3.05
Chrysler		3.03
A Game of Tones		2.81
Carhartt		2.65
Sunnies Studios		2.61
MTV		2.58
Budweiser		2.44
Cadillac		2.40
Beats Electronics		2.40
Lululemon Athletica		2.38
Target		2.38
Tinder		2.32
Vans		2.21
Guinness		2.20
Chipotle Mexican Grill		2.15
ASOS		2.03
The Olympic Games		2.01
CBS		1.99
Pepsi		1.96
CBS Television Studios		1.95
Walmart		1.94