Lewis Capaldi Brand Affinity ranks highest River Island at 17.25% . Very Strong. Score DMDB 73.78% | Fanbase 75.53%

Lewis Capaldi — pop artist from GB.

In 2019, Capaldi garnered widespread critical acclaim and achieved a record-breaking feat of 6 consecutive sold-out headline tours worldwide within a span of 2…

Lewis Capaldi

Superstar

Country: GB | Gender: male | Artist ID: 11e81bd0-8008-de18-90e5-a0369fe50396

Find Artist

Genres

poppopuk popmainstream popalternativealternative

Influential: 73.78% Fanbase: 75.53% Trending: 72.91%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

River Island • 17.25% • Very Strong

As of 2025-09-09

23,950,233

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.78% | Fanbase 75.53% | Trending 72.91% | CAREER STAGE: SUPERSTAR

Biography

In 2019, Capaldi garnered widespread critical acclaim and achieved a record-breaking feat of 6 consecutive sold-out headline tours worldwide within a span of 2 years. Despite starting out in pubs just 24 months prior, he quickly transitioned to headlining arena tours before the release of his debut album, 'Divinely Uninspired To A Hellish Extent'.

Capaldi's debut album, featuring the global hit single 'Someone You Loved', topped charts across the UK for over 10 weeks and made history with a 7-week run as the country's number 1 single. The album's success extended internationally, reaching number 1 in multiple countries including the US, where Capaldi joined a select group of UK artists to achieve a Billboard Hot 100 chart-topper. His follow-up single, 'Before You Go', also achieved significant success, becoming his second consecutive number 1 hit on American radio.

Report Date: 2025-09-09

Lewis Capaldi draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, INDONESIA. The skew is female-leaning (52%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 2,350,000 avg views per post, with Instagram sustaining the conversation. Audience adjacency to River Island, Vegemite, MISSGUIDED makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lewis Capaldi score 1.65% — Moderate bucket.

Brand: River IslandBrand: VegemiteBrand: MISSGUIDED

Followers:23,950,233

Engagements:395,120

Rate:1.6%

Posts:720

Avg Likes:386,514

Avg Comments:5,273

Avg Views:2,521,958

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,950,233 · Engagements 395,120 · Rate 1.6% Posts 720 · Views 2,521,958 · Avg Likes 386,514 · Avg Comments 5,273 · Avg Views 2,521,958	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 29% 13-17: 9% 35-44: 8%	Largest: 18-24 (52%); next: 25-34 (29%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (14%) UNITED KINGDOM (10%) INDONESIA (9%) BRAZIL (8%) INDIA (4%)	Top regions: UNITED STATES (14%), UNITED KINGDOM (10%), INDONESIA (9%)
Platform Engagement	Instagram: 197,498 avg likes/post · Tiktok: 2,350,000 avg views/post · Youtube: 171,958 avg views/post	Best reach: Tiktok 2,350,000 avg views; best engagement: Instagram 197,498 avg likes

Top Brand Affinities

River Island

Score: 17.25

Vegemite

Score: 15.08

MISSGUIDED

Score: 12.17

ASDA

Score: 11.83

Marks & Spencer

Score: 11.63

Score: 10.45

Sainsbury's

Score: 10.02

Woolworths

Score: 9.73

Carlsberg

Score: 9.56

boohoo

Score: 9.45

Ted Baker

Score: 9.38

Kmart

Score: 9.34

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Top Brand Affinities

Brand	Category	Score
River Island		17.25
Vegemite		15.08
MISSGUIDED		12.17
ASDA		11.83
Marks & Spencer		11.63
Next		10.45
Sainsbury's		10.02
Woolworths		9.73
Carlsberg		9.56
boohoo		9.45
Ted Baker		9.38
Kmart		9.34
Vauxhall		9.12
Tesco		7.74
Primark		7.70
Guinness		7.63
ASOS		7.30
Topshop		6.76
Lush		6.43
New Line Cinema		6.37
Myprotein		5.95
Showtime		5.89
Selfridges		5.77
Cadbury		5.72
Holden		5.71
Ryanair		5.47
ALDI		5.34
Baileys		4.77
Dr. Martens		4.56
Aperol		4.39
Haribo		4.25
Sunnies Studios		4.22
Hilton		4.00
Harrods		3.77
Benefit Cosmetics		3.61
Nespresso		3.56
Billabong		3.41
Urban Decay Cosmetics		3.32
Lindt		3.30
Urban Outfitters		3.12
Columbia Pictures		2.99
Kylie Cosmetics		2.93
Polaroid		2.91
BBC		2.79
Pandora		2.75
Gymshark		2.67
Olaplex		2.64
Mulberry		2.47
Lululemon Athletica		2.44
HBO		2.37