Lewis Capaldi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
23,950,233
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:31:22 UTC
Genres
Biography
Capaldi's debut album, featuring the global hit single 'Someone You Loved', topped charts across the UK for over 10 weeks and made history with a 7-week run as the country's number 1 single. The album's success extended internationally, reaching number 1 in multiple countries including the US, where Capaldi joined a select group of UK artists to achieve a Billboard Hot 100 chart-topper. His follow-up single, 'Before You Go', also achieved significant success, becoming his second consecutive number 1 hit on American radio.
Lewis Capaldi draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, INDONESIA. The skew is female-leaning (52%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 2,350,000 avg views per post, with Instagram sustaining the conversation. Audience adjacency to River Island, Vegemite, MISSGUIDED makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,950,233 · Engagements 395,120 · Rate 1.6% Posts 720 · Views 2,521,958 · Avg Likes 386,514 · Avg Comments 5,273 · Avg Views 2,521,958 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 29% 13-17: 9% 35-44: 8% |
Largest: 18-24 (52%); next: 25-34 (29%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
UNITED STATES (14%) UNITED KINGDOM (10%) INDONESIA (9%) BRAZIL (8%) INDIA (4%) |
Top regions: UNITED STATES (14%), UNITED KINGDOM (10%), INDONESIA (9%) |
| Platform Engagement | Instagram: 197,498 avg likes/post · Tiktok: 2,350,000 avg views/post · Youtube: 171,958 avg views/post | Best reach: Tiktok 2,350,000 avg views; best engagement: Instagram 197,498 avg likes |
Top Brand Affinities
River Island
Vegemite
MISSGUIDED
ASDA
Marks & Spencer
Next
Sainsbury's
Woolworths
Carlsberg
boohoo
Ted Baker
Kmart
| Brand | Category | Score |
|---|---|---|
| River Island | 17.25 | |
| Vegemite | 15.08 | |
| MISSGUIDED | 12.17 | |
| ASDA | 11.83 | |
| Marks & Spencer | 11.63 | |
| Next | 10.45 | |
| Sainsbury's | 10.02 | |
| Woolworths | 9.73 | |
| Carlsberg | 9.56 | |
| boohoo | 9.45 | |
| Ted Baker | 9.38 | |
| Kmart | 9.34 | |
| Vauxhall | 9.12 | |
| Tesco | 7.74 | |
| Primark | 7.70 | |
| Guinness | 7.63 | |
| ASOS | 7.30 | |
| Topshop | 6.76 | |
| Lush | 6.43 | |
| New Line Cinema | 6.37 | |
| Myprotein | 5.95 | |
| Showtime | 5.89 | |
| Selfridges | 5.77 | |
| Cadbury | 5.72 | |
| Holden | 5.71 | |
| Ryanair | 5.47 | |
| ALDI | 5.34 | |
| Baileys | 4.77 | |
| Dr. Martens | 4.56 | |
| Aperol | 4.39 | |
| Haribo | 4.25 | |
| Sunnies Studios | 4.22 | |
| Hilton | 4.00 | |
| Harrods | 3.77 | |
| Benefit Cosmetics | 3.61 | |
| Nespresso | 3.56 | |
| Billabong | 3.41 | |
| Urban Decay Cosmetics | 3.32 | |
| Lindt | 3.30 | |
| Urban Outfitters | 3.12 | |
| Columbia Pictures | 2.99 | |
| Kylie Cosmetics | 2.93 | |
| Polaroid | 2.91 | |
| BBC | 2.79 | |
| Pandora | 2.75 | |
| Gymshark | 2.67 | |
| Olaplex | 2.64 | |
| Mulberry | 2.47 | |
| Lululemon Athletica | 2.44 | |
| HBO | 2.37 |
Official Profiles
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LoginArtist: Lewis Capaldi
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Lewis Capaldi | Qudos Bank Arena | Sydney, Australia | |
| 2025-12-10 04:00 UTC | Lewis Capaldi | Qudos Bank Arena | Sydney, Australia | |
| 2025-12-11 03:00 UTC | Lewis Capaldi | Rod Laver Arena | Melbourne, Australia | |
| 2025-12-13 03:00 UTC | Lewis Capaldi | Rod Laver Arena | Melbourne, Australia | |
| 2025-12-14 03:00 UTC | Lewis Capaldi | Rod Laver Arena | Melbourne, Australia | |
| 2025-12-16 04:00 UTC | Lewis Capaldi | Adelaide Entertainment Centre | Adelaide, Australia | |
| 2025-12-18 04:00 UTC | Lewis Capaldi | RAC Arena | Perth, Australia | |
| 2026-01-17 08:00 UTC | Lewis Capaldi | Saadiyat Island | Abu Dhabi, United Arab Emirates | |
| 2026-01-18 03:00 UTC | Lewis Capaldi | Saadiyat Island (Open Air Venue) | Abu Dhabi, United Arab Emirates | |
| 2026-03-21 02:00 UTC | Lollapalooza Brasil 2026 | Autódromo José Carlos Pace | São Paulo, Brazil | — |
