Level 42

Level 42 — pop artist from GB.

Level 42 began as a jazz-funk fusion band in the '80s, known for Mark King's distinctive bass style and Wally Badarou's synth work. They transitioned to…

Influence: 63.33% Fanbase: 45.42% Trending: 72.29% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 72.83% • Very Strong

As of 2025-09-08

187,378

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:16:12 UTC

Genres

poppopnew romanticnew wave popsynthpopsophisti-poppost-discoclassic uk popmainstream popr&b, funk & soulbrit funkrockart rocknew wavesoft rockmellow golddance rock

Biography

Level 42 began as a jazz-funk fusion band in the '80s, known for Mark King's distinctive bass style and Wally Badarou's synth work. They transitioned to sophisti-pop and dance-rock, achieving commercial success with hits like "Something About You" and "Lessons in Love." Despite lineup changes, the band released albums throughout the '90s and 2000s, culminating in their 2006 album Retroglide and a 30th-anniversary tour and box set in 2010.

Formed in 1979, Level 42's core lineup included Mark King, Phil Gould, Boon Gould, and Mike Lindup. Their early success in the U.K. charts led to international fame with hits like "The Sun Goes Down (Living It Up)" and "Lessons in Love." Following various lineup changes, the band continued to tour and release new material, including the EP Sirens in 2013. Their live album The Sirens Tour captured a performance in London in 2015, showcasing their enduring popularity and influence in the music scene.

Top Brand Affinities

Report Date: 2025-09-08

Level 42 maintains consistent pull among 35-44 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily male (80%), so brand cues around style and status perform well. The clearest reach is on Youtube with 12,255 avg views per post; Instagram functions as the community touchpoint. Affinity with Ampeg, MOOG, Mixcloud makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Level 42 score 0.69% — Low bucket.

Brand: AmpegBrand: MOOGBrand: Mixcloud

Followers:187,378

Engagements:1,292

Rate:0.7%

Posts:356

Avg Likes:1,266

Avg Comments:44

Avg Views:12,255

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 187,378 · Engagements 1,292 · Rate 0.7% Posts 356 · Views 12,255 · Avg Likes 1,266 · Avg Comments 44 · Avg Views 12,255	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 33% 25-34: 28% 45-64: 25% 18-24: 12%	Largest: 35-44 (33%); next: 25-34 (28%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (16%) BRAZIL (15%) UNITED KINGDOM (13%) INDONESIA (7%) ITALY (6%)	Top regions: UNITED STATES (16%), BRAZIL (15%), UNITED KINGDOM (13%)
Platform Engagement	Instagram: 750 avg likes/post · Youtube: 12,255 avg views/post	Best reach: Youtube 12,255 avg views; best engagement: Instagram 750 avg likes

Top Brand Affinities

Ampeg

Score: 72.83

MOOG

Score: 28.19

Mixcloud

Score: 26.96

Akg

Score: 24.01

Sennheiser

Score: 20.69

Pro Tools

Score: 19.02

Amazon Music

Score: 11.82

DeLorean Motor Company

Score: 9.01

Ableton

Score: 8.58

Pioneer

Score: 8.09

Columbia Pictures

Score: 5.65

Amstel

Score: 5.33

Brand	Category	Score
Ampeg		72.83
MOOG		28.19
Mixcloud		26.96
Akg		24.01
Sennheiser		20.69
Pro Tools		19.02
Amazon Music		11.82
DeLorean Motor Company		9.01
Ableton		8.58
Pioneer		8.09
Columbia Pictures		5.65
Amstel		5.33
Spotify Music		5.26
BBC		4.92
NBC		4.68
Sega		4.56
Warner Bros		4.36
MTV		4.19
Tesco		4.12
Philips		3.99
Movistar		3.97
Guinness		3.74
Yamaha		3.59
Harrods		3.55
Lollapalooza		3.40
Omega		3.24
Paramount Pictures		3.21
Alfa Romeo		3.21
Snoopy And The Peanuts Gang		3.20
Leica		3.14
Beats Electronics		3.01
Citroen		2.92
Aston Martin		2.91
Boeing		2.85
McLaren		2.79
Panasonic		2.67
Jack Daniels		2.63
Lego		2.61
Jaguar		2.60
Hot Wheels		2.59
Star Wars		2.49
Bentley		2.32
SoundCloud		2.21
Nickelodeon		2.09
Pixar		1.99
Ferrari		1.95
Universal		1.94
Transformers		1.94
Primark		1.94
Showtime		1.94