Lethal Bizzle

Lethal Bizzle — hip-hop & rap artist from GB.

Lethal Bizzle, a British MC known for his explicit lyrics and street tales of East London, rose to fame in the 2000s within the garage and grime scenes.…

Influence: 55.04% Fanbase: 37.79% Trending: 63.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 26.26% • Very Strong

As of 2025-09-11

461,252

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 12:15:13 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopgrimehip hop

Biography

Lethal Bizzle, a British MC known for his explicit lyrics and street tales of East London, rose to fame in the 2000s within the garage and grime scenes. Influenced by artists like Nas, the Notorious B.I.G., and the Wu-Tang Clan, Lethal Bizzle's early success with the More Fire Crew led him to form his own record label, Lethal Bizzle Records, in 2004. His breakout single, "Pow! (Forward)," garnered commercial success but also faced bans from radio stations and clubs due to its controversial nature.

Despite facing backlash from some media and political figures, Lethal Bizzle continued to thrive in the underground music scene, releasing albums and singles that solidified his status as a prominent figure in the grime genre. Transitioning between record labels, he maintained a consistent output of music, including collaborations with artists like Wiley and chart-topping hits such as "Rari WorkOut" and "Fester Skank." Throughout his career, Lethal Bizzle's provocative lyrics and energetic sound have resonated with fans, establishing him as a key player in the evolution of British urban music.

Top Brand Affinities

Report Date: 2025-09-11

Lethal Bizzle builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED KINGDOM, UNITED STATES, KENYA. With a heavily male (79%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (3,696 avg views per post), while Instagram provides social proof in comments and saves. Affinities with ITV, Sky Sports, Vauxhall point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lethal Bizzle score 1.19% — Moderate bucket.

Brand: ITVBrand: Sky SportsBrand: Vauxhall

Followers:461,252

Engagements:5,500

Rate:1.2%

Posts:163

Avg Likes:5,492

Avg Comments:53

Avg Views:3,696

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 461,252 · Engagements 5,500 · Rate 1.2% Posts 163 · Views 3,696 · Avg Likes 5,492 · Avg Comments 53 · Avg Views 3,696	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 36% 35-44: 8% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED KINGDOM (56%) UNITED STATES (7%) KENYA (4%) POLAND (2%) FRANCE (2%)	Top regions: UNITED KINGDOM (56%), UNITED STATES (7%), KENYA (4%)
Platform Engagement	Instagram: 5,396 avg likes/post · Youtube: 3,696 avg views/post	Best reach: Youtube 3,696 avg views; best engagement: Instagram 5,396 avg likes

Top Brand Affinities

ITV

Score: 26.26

Sky Sports

Score: 26.10

Vauxhall

Score: 24.32

Amazon Music

Score: 22.61

Mixcloud

Score: 22.19

Selfridges

Score: 14.18

Stone Island

Score: 14.04

True Religion

Score: 13.92

Deliveroo

Score: 12.87

Akai

Score: 12.73

Ellesse

Score: 12.56

All Saints

Score: 12.44

Brand	Category	Score
ITV		26.26
Sky Sports		26.10
Vauxhall		24.32
Amazon Music		22.61
Mixcloud		22.19
Selfridges		14.18
Stone Island		14.04
True Religion		13.92
Deliveroo		12.87
Akai		12.73
Ellesse		12.56
All Saints		12.44
Barbour		12.12
Sainsbury's		11.94
Peroni		11.90
Myprotein		11.62
Fred Perry		11.26
Grey Goose		10.69
River Island		10.56
Foot Locker		9.99
Ableton		9.43
Vivienne Westwood		9.35
Easyjet		9.21
Tekken		8.27
Carlsberg		8.11
Tate Modern		7.80
boohoo		7.71
Tesco		7.53
New Era		7.49
Next		7.41
Harrods		7.28
Marks & Spencer		7.06
Pioneer		6.81
Moncler		6.53
ASOS		6.46
Seat		6.30
Clarks		5.91
Superdry		5.52
Guinness		5.46
Dsquared		5.42
BBS		5.13
Hugo Boss		5.11
Christian Louboutin		4.99
Stüssy		4.90
Aston Martin		4.89
Rolls-Royce		4.87
Great Wall		4.68
Hennessy		4.67
Sneakerhead		4.66
Land Rover		4.63