Letdown.

Letdown. — rock artist from US.

Letdown., a Texas-born alt-rock artist now based in Nashville, creates hook-filled anthems that document his mental health journey. His debut EP, "Crying In…

Influence: 56.55% Fanbase: 33.97% Trending: 67.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 77.78% • Very Strong

As of 2025-09-08

1,356,002

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:14 UTC

Genres

rockrockalternative rockalternativealternative

Biography

Letdown., a Texas-born alt-rock artist now based in Nashville, creates hook-filled anthems that document his mental health journey. His debut EP, "Crying In The Shower" (2023), delved into personal struggles, while his more recent work reflects a shift towards positivity and resilience. With a growing fan base, Letdown. (real name Blake Coddington) has gained over 675K TikTok followers, nearly 1M monthly Spotify listeners, and 200M total streams since 2020. His music, including hits like “Hate Myself” and “Crying In The Shower,” explores themes of heartbreak, recovery, and self-reflection, resonating with audiences across the U.S. and Europe. Letdown.'s music offers a balance of darkness and joy, capturing both the challenges and victories of life as he aims to find light in difficult situations.

Top Brand Affinities

Report Date: 2025-09-08

Letdown. commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (56%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (88,700 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Impericon, Arctic Fox hair Color, Live Nation points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Letdown. score 0.90% — Low bucket.

Brand: ImpericonBrand: Arctic Fox hair ColorBrand: Live Nation

Followers:1,356,002

Engagements:12,232

Rate:0.9%

Posts:1,479

Avg Likes:10,469

Avg Comments:350

Avg Views:88,923

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,356,002 · Engagements 12,232 · Rate 0.9% Posts 1,479 · Views 88,923 · Avg Likes 10,469 · Avg Comments 350 · Avg Views 88,923	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 33% 35-44: 8% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (47%) UNITED KINGDOM (6%) CANADA (5%) GERMANY (5%) BRAZIL (3%)	Top regions: UNITED STATES (47%), UNITED KINGDOM (6%), CANADA (5%)
Platform Engagement	Instagram: 2,504 avg likes/post · Tiktok: 88,700 avg views/post · Youtube: 223 avg views/post	Best reach: Tiktok 88,700 avg views; best engagement: Tiktok 7,940 avg likes

Top Brand Affinities

Impericon

Score: 77.78

Arctic Fox hair Color

Score: 22.73

Live Nation

Score: 20.29

Gamescom

Score: 14.29

World of Warcraft

Score: 7.70

Borderlands

Score: 7.39

Final Fantasy

Score: 6.11

The Witcher

Score: 5.98

Hot Topic

Score: 5.08

Tim Hortons

Score: 5.00

BH Cosmetics

Score: 4.29

Taco Bell

Score: 4.25

Brand	Category	Score
Impericon		77.78
Arctic Fox hair Color		22.73
Live Nation		20.29
Gamescom		14.29
World of Warcraft		7.70
Borderlands		7.39
Final Fantasy		6.11
The Witcher		5.98
Hot Topic		5.08
Tim Hortons		5.00
BH Cosmetics		4.29
Taco Bell		4.25
Resident Evil		4.20
Bud Light		4.18
League of Legends		3.99
NYX Cosmetics		3.55
Pokemon Go		3.31
Fallout		3.31
Lush		3.16
Monster Beverage		3.07
Primark		3.00
Dr. Martens		2.99
Dodge		2.82
Urban Decay Cosmetics		2.79
Showtime		2.77
Star Wars		2.76
Urban Outfitters		2.72
Columbia Pictures		2.70
Activision Blizzard		2.69
Babybump		2.69
AMC		2.65
Too Faced Cosmetics		2.63
Prismacolor		2.61
Tarte Cosmetics		2.61
Jeep		2.55
Jack Daniels		2.54
Lollapalooza		2.54
BBC		2.52
Walmart		2.51
Under Armour		2.45
Carhartt		2.39
Victoria's Secret		2.36
Busch		2.35
Sephora		2.33
ASOS		2.31
Vans		2.31
Faber-Castell		2.26
Harley-Davidson		2.26
Benefit Cosmetics		2.20
Ubisoft		2.20