Leslie Shaw

Leslie Shaw — pop artist from PE.

The singer, actress, and model has accumulated over 100 million views on her official VEVO and YouTube channel. Her collaborations, such as "Faldita" with Mau…

Influence: 50.58% Fanbase: 29.60% Trending: 61.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Falabella • 26.68% • Very Strong

As of 2025-09-08

4,051,423

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:32:48 UTC

Genres

poppop peruanopoplatinlatin

Biography

The singer, actress, and model has accumulated over 100 million views on her official VEVO and YouTube channel. Her collaborations, such as "Faldita" with Mau y Ricky surpassing 75 million views on YouTube, and "Estoy Soltera" with Thalía and Farina reaching 31 million views. She has also achieved success with songs like "Volverte a Ver" by Legarda with over 41 million views on VEVO and 2.3 million streams on Spotify, while the official video for "Decide" has exceeded 12 million views on VEVO and "Loco" has surpassed 18 million views.

As a finalist representing Peru at the prestigious Viña del Mar festival in 2011, she gained recognition after releasing her first EP, "Destrozado y Sin Control," which featured two music videos that aired on MTV Latinoamérica. With a strong presence on social media, boasting over 5.4 million followers, she is also the face of major brands in Peru and internationally, including Adidas and Mac Cosmetics.

Top Brand Affinities

Report Date: 2025-09-08

Leslie Shaw maintains consistent pull among 18-24 & 25-34 audiences across PERU, UNITED STATES, COLOMBIA. The audience leans heavily female (63%), so brand cues around style and status perform well. The clearest reach is on Youtube with 41,160 avg views per post; Instagram functions as the community touchpoint. Affinity with Falabella, Bodytech, LATAM makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Leslie Shaw score 0.17% — Low bucket.

Brand: FalabellaBrand: BodytechBrand: LATAM

Followers:4,051,423

Engagements:6,754

Rate:0.2%

Posts:597

Avg Likes:6,409

Avg Comments:507

Avg Views:41,160

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,051,423 · Engagements 6,754 · Rate 0.2% Posts 597 · Views 41,160 · Avg Likes 6,409 · Avg Comments 507 · Avg Views 41,160	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 6% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	PERU (73%) UNITED STATES (4%) COLOMBIA (3%) SPAIN (3%) ECUADOR (3%)	Top regions: PERU (73%), UNITED STATES (4%), COLOMBIA (3%)
Platform Engagement	Instagram: 4,399 avg likes/post · Youtube: 41,160 avg views/post	Best reach: Youtube 41,160 avg views; best engagement: Instagram 4,399 avg likes

Top Brand Affinities

Falabella

Score: 26.68

Bodytech

Score: 20.58

LATAM

Score: 18.96

Scotiabank

Score: 12.35

Delicius

Score: 8.04

La Roche-Posay

Score: 7.83

VidaSana

Score: 7.55

Suavecito

Score: 7.48

Cafecito

Score: 6.80

Movistar

Score: 4.28

BBS

Score: 3.77

Colgate

Score: 3.61

Brand	Category	Score
Falabella		26.68
Bodytech		20.58
LATAM		18.96
Scotiabank		12.35
Delicius		8.04
La Roche-Posay		7.83
VidaSana		7.55
Suavecito		7.48
Cafecito		6.80
Movistar		4.28
BBS		3.77
Colgate		3.61
Valentino		2.68
KFC		2.24
Versace		2.18
Herbalife		2.11
H&M		1.89
Pokemon Go		1.82
Reebok		1.81
Transformers		1.70
Guess		1.66
Forever 21		1.31
Huawei		1.25
shein		1.24
Balenciaga		1.23
Puma		1.23
Christian Dior		1.21
Pixar		1.16
Vogue		1.13
Red Bull		1.12
Calvin Klein		1.08
Sony		1.08
SheInside		1.06
Tommy Hilfiger		1.05
MAC Cosmetics		1.05
L'Oréal Paris		1.04
Huda Beauty		1.02
Maybelline		0.90
Adidas		0.89
Airbnb		0.89
Mazda		0.88
Louis Vuitton		0.87
Pandora		0.87
Ray-Ban		0.83
Prada		0.83
Netflix		0.81
Starbucks		0.80
Coca-Cola		0.78
HBO		0.76
Lego		0.76