Lesha Svik

Lesha Svik — pop artist from RU.

Since childhood, Lesha Svik knew he was destined for the stage. At 9, he delved into Eminem's music and penned his first song, but his path to success faced…

Influence: 52.03% Fanbase: 30.50% Trending: 62.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Faberlic • 6.74% • Very Strong

As of 2025-09-11

2,102,595

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:32:31 UTC

Genres

poppoprussian popmainstream pophip-hop & raprussian hip hopelectronicrussian dance

Biography

Since childhood, Lesha Svik knew he was destined for the stage. At 9, he delved into Eminem's music and penned his first song, but his path to success faced setbacks. After failing a talent show audition, he formed a band that disbanded quickly. In 2017, he swiftly crafted the track "Ya Hochu Tancevat" for Warner Music Russia, propelling him to stardom with a hit on radio and YouTube. By 2019, he earned a "Mighty Start" nomination at RU.TV, solidifying his rise with hits like "Malinovy Svet" and "Dym". The year 2021 saw the release of his album "Insomnia" and singles "Sirenevyi Zakat" and "Tancevali Do Utra".

Top Brand Affinities

Report Date: 2025-09-11

Lesha Svik connects with 18-24 & 25-34 audiences and shows durable traction across RUSSIA, UKRAINE, UNITED STATES. With a female-leaning (51%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 75,700 avg views per post; Tiktok adds dependable engagement depth. Overlap with Faberlic, AliExpress, FIFA highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Lesha Svik moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lesha Svik score 0.58% — Low bucket.

Brand: FaberlicBrand: AliExpressBrand: FIFA

Followers:2,102,595

Engagements:12,139

Rate:0.6%

Posts:835

Avg Likes:10,717

Avg Comments:146

Avg Views:84,633

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,102,595 · Engagements 12,139 · Rate 0.6% Posts 835 · Views 84,633 · Avg Likes 10,717 · Avg Comments 146 · Avg Views 84,633	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 35-44: 9% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	RUSSIA (39%) UKRAINE (25%) UNITED STATES (6%) KAZAKHSTAN (3%) BELARUS (3%)	Top regions: RUSSIA (39%), UKRAINE (25%), UNITED STATES (6%)
Platform Engagement	Instagram: 5,216 avg likes/post · Tiktok: 75,700 avg views/post · Youtube: 8,933 avg views/post	Best reach: Tiktok 75,700 avg views; best engagement: Tiktok 5,304 avg likes

Top Brand Affinities

Faberlic

Score: 6.74

AliExpress

Score: 3.34

FIFA

Score: 1.71

Mazda

Score: 1.49

BMW

Score: 1.31

Reebok

Score: 1.27

UFC

Score: 1.26

musical.ly

Score: 1.18

H&M

Score: 1.11

Vogue

Score: 1.06

L'Oréal Paris

Score: 1.03

Mercedes-Benz

Score: 1.00

Brand	Category	Score
Faberlic		6.74
AliExpress		3.34
FIFA		1.71
Mazda		1.49
BMW		1.31
Reebok		1.27
UFC		1.26
musical.ly		1.18
H&M		1.11
Vogue		1.06
L'Oréal Paris		1.03
Mercedes-Benz		1.00
Snapseed		0.92
Balenciaga		0.89
Audi		0.89
Porsche		0.81
Christian Dior		0.74
Zara		0.73
Nissan		0.68
Coca-Cola		0.65
Subaru		0.63
Gucci		0.63
Prada		0.59
Lamborghini		0.56
Chanel		0.53
Louis Vuitton		0.52
Toyota		0.50
McDonald's		0.49
HBO		0.46
Apple		0.44
Marvel Entertainment		0.44
Adidas		0.41
Volkswagen		0.40
Travelgram		0.36
Ford		0.36
Nike		0.34
Starbucks		0.30
Samsung Group		0.27
Honda		0.27
Walt Disney		0.17
Netflix		0.15