Les Rita Mitsouko
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
125,443
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:09:28 UTC
Genres
Biography
Formed in 1979 after meeting on a theater production, Les Rita Mitsouko quickly established themselves in the music scene, gaining popularity with their highly stylized look and minimalist art-pop sound. Their debut album in 1984, followed by successful releases like The No Comprendo in 1986, propelled them to European mainstream success. Despite Chichin's untimely death, their legacy lives on through their influential music and collaborations, solidifying their place in music history.
Les Rita Mitsouko is a clear fit for 25-34 & 35-44 audiences with strength across FRANCE, CANADA, UNITED STATES. The audience is heavily male (57%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (13,500 avg views per post); Instagram builds the community layer. Affinity data highlights Fnac, Jean Paul Gaultier, Monoprix, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 125,443 · Engagements 1,690 · Rate 1.3% Posts 309 · Views 20,165 · Avg Likes 1,612 · Avg Comments 67 · Avg Views 20,165 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 29% 35-44: 24% 18-24: 24% 45-64: 19% |
Largest: 25-34 (29%); next: 35-44 (24%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
FRANCE (59%) CANADA (7%) UNITED STATES (5%) BELGIUM (5%) BRAZIL (3%) |
Top regions: FRANCE (59%), CANADA (7%), UNITED STATES (5%) |
| Platform Engagement | Instagram: 756 avg likes/post · Tiktok: 13,500 avg views/post · Youtube: 6,665 avg views/post | Best reach: Tiktok 13,500 avg views; best engagement: Instagram 756 avg likes |
Top Brand Affinities
Fnac
Jean Paul Gaultier
Monoprix
Accor Hotels
Galeries Lafayette
Auchan
Perrier
KARL LAGERFELD
Ricard
Garnier
ESPRIT
Vichy
| Brand | Category | Score |
|---|---|---|
| Fnac | 62.06 | |
| Jean Paul Gaultier | 48.43 | |
| Monoprix | 38.02 | |
| Accor Hotels | 34.69 | |
| Galeries Lafayette | 24.83 | |
| Auchan | 13.83 | |
| Perrier | 13.10 | |
| KARL LAGERFELD | 13.00 | |
| Ricard | 12.96 | |
| Garnier | 12.44 | |
| ESPRIT | 11.59 | |
| Vichy | 11.24 | |
| Air France | 10.69 | |
| PLAYMOBIL | 8.00 | |
| Vivienne Westwood | 7.91 | |
| Longchamp | 7.03 | |
| Montblanc | 5.35 | |
| Elle Magazine | 4.74 | |
| NBC | 4.65 | |
| Leica | 4.38 | |
| Yves Saint Laurent | 3.97 | |
| Carrefour | 3.96 | |
| Citroen | 3.60 | |
| Rover | 3.55 | |
| Peugeot | 3.31 | |
| Tarte Cosmetics | 3.29 | |
| Campari | 3.25 | |
| Christian Louboutin | 3.11 | |
| Hermès | 3.08 | |
| Cartier | 2.93 | |
| Renault | 2.91 | |
| Warner Bros | 2.90 | |
| Lacoste | 2.69 | |
| Kodak | 2.65 | |
| Vogue | 2.58 | |
| Chanel | 2.43 | |
| Fiat | 2.37 | |
| Dr. Martens | 2.34 | |
| KENZO | 2.30 | |
| BBC | 2.24 | |
| Spotify Music | 2.22 | |
| Christian Dior | 2.19 | |
| Lego | 2.19 | |
| GIVENCHY | 2.17 | |
| Polaroid | 2.10 | |
| Philips | 2.05 | |
| Lollapalooza | 2.03 | |
| Snoopy And The Peanuts Gang | 1.94 | |
| Universal | 1.92 | |
| Harley-Davidson | 1.67 |
Official Profiles
Login to view Contact
LoginArtist: Les Rita Mitsouko
The map shows every radio station that aired Les Rita Mitsouko today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
