Léo Santana Brand Affinity ranks highest Lojas Renner at 15.13% . Very Strong. Score DMDB 69.98% | Fanbase 57.49%

Léo Santana — pop artist from BR.

Léo Santana, also known as Gigante, is a Brazilian singer known for his distinctive voice and energetic style. His music is characterized by a unique swing…

Léo Santana

Superstar

Country: BR | Gender: male | Artist ID: 11e81bc4-2ed9-d224-b15a-a0369fe50396

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Genres

poppop nacionalsertanejo popasian popr&b, funk & soulfunk cariocalatinpagode baianopagodeaxesamba

Influential: 69.98% Fanbase: 57.49% Trending: 76.23%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 15.13% • Very Strong

As of 2025-09-09

26,398,222

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.98% | Fanbase 57.49% | Trending 76.23% | CAREER STAGE: SUPERSTAR

Biography

Léo Santana, also known as Gigante, is a Brazilian singer known for his distinctive voice and energetic style. His music is characterized by a unique swing that captivates listeners and encourages movement.

With a commanding presence and undeniable talent, Léo Santana's work has garnered attention and praise within the music industry. His dynamic performances and infectious sound have solidified his reputation as a notable figure in the Brazilian music scene.

Report Date: 2025-09-09

Léo Santana engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, UNITED STATES, ARGENTINA. The fan base skews heavily female (58%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (19,342 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Lojas Renner, Riachuelo, Itaipava, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Léo Santana score 0.39% — Low bucket.

Brand: Lojas RennerBrand: RiachueloBrand: Itaipava

Followers:26,398,222

Engagements:102,054

Rate:0.4%

Posts:3,000

Avg Likes:102,036

Avg Comments:2,077

Avg Views:19,342

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,398,222 · Engagements 102,054 · Rate 0.4% Posts 3,000 · Views 19,342 · Avg Likes 102,036 · Avg Comments 2,077 · Avg Views 19,342	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 34% 35-44: 9% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (34%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	BRAZIL (93%) UNITED STATES (1%) ARGENTINA (1%) PORTUGAL (1%) PERU (1%)	Top regions: BRAZIL (93%), UNITED STATES (1%), ARGENTINA (1%)
Platform Engagement	Instagram: 100,929 avg likes/post · Youtube: 19,342 avg views/post	Best reach: Youtube 19,342 avg views; best engagement: Instagram 100,929 avg likes

Top Brand Affinities

Lojas Renner

Score: 15.13

Riachuelo

Score: 12.71

Itaipava

Score: 12.34

Moda Praia

Score: 10.52

Xerox

Score: 9.76

Banco Bradesco

Score: 9.08

Boticario

Score: 8.64

Danone

Score: 7.56

Havaianas

Score: 7.52

Eudora

Score: 4.92

Mary Kay

Score: 4.84

Iberostar Hotels & Resorts

Score: 3.96

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Top Brand Affinities

Brand	Category	Score
Lojas Renner		15.13
Riachuelo		12.71
Itaipava		12.34
Moda Praia		10.52
Xerox		9.76
Banco Bradesco		9.08
Boticario		8.64
Danone		7.56
Havaianas		7.52
Eudora		4.92
Mary Kay		4.84
Iberostar Hotels & Resorts		3.96
Avon		2.64
Lollapalooza		2.43
Budweiser		1.82
Heineken		1.78
Pandora		1.77
Lacoste		1.77
shein		1.76
Bershka		1.65
Mitsubishi		1.63
L'Oréal Paris		1.58
SheInside		1.58
Polo Ralph Lauren		1.41
Versace		1.34
Oakley		1.30
Vogue		1.25
Calvin Klein		1.20
FashionNova		1.17
Balenciaga		1.15
Nutella		1.11
Coca-Cola		1.03
Prada		0.97
Levi's		0.95
Red Bull		0.83
Chevrolet		0.82
Ray-Ban		0.77
Christian Dior		0.76
GoPro		0.68
DC Entertainment		0.63
Netflix		0.62
NBA		0.62
Louis Vuitton		0.62
Porsche		0.55
Spotify Music		0.54
Vans		0.53
Zara		0.52
Volkswagen		0.50
Samsung Group		0.48
Honda		0.48