Léo & Raphael
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,851,019
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:11:19 UTC
Genres
Biography
Léo & Raphael builds repeat engagement among 18-24 & 25-34 audiences throughout BRAZIL, PARAGUAY, UNITED STATES. With a heavily male (65%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (102,466 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Brahma, Ariat, Ambev point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,851,019 · Engagements 3,207 · Rate 0.2% Posts 2,557 · Views 115,116 · Avg Likes 3,143 · Avg Comments 53 · Avg Views 115,116 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 32% 35-44: 6% 13-17: 5% |
Largest: 18-24 (55%); next: 25-34 (32%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
BRAZIL (98%) PARAGUAY (1%) UNITED STATES (1%) PORTUGAL (0%) ARGENTINA (0%) |
Top regions: BRAZIL (98%), PARAGUAY (1%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 1,401 avg likes/post · Tiktok: 12,650 avg views/post · Youtube: 102,466 avg views/post | Best reach: Youtube 102,466 avg views; best engagement: Instagram 1,401 avg likes |
Top Brand Affinities
Brahma
Ariat
Ambev
ChilliBeans
Itambé
Massey Ferguson
Cacau Show
Sarar
Rapha
Danone
Banco Bradesco
Scania
| Brand | Category | Score |
|---|---|---|
| Brahma | 79.73 | |
| Ariat | 42.99 | |
| Ambev | 32.92 | |
| ChilliBeans | 29.02 | |
| Itambé | 23.81 | |
| Massey Ferguson | 16.80 | |
| Cacau Show | 13.02 | |
| Sarar | 9.27 | |
| Rapha | 8.73 | |
| Danone | 8.70 | |
| Banco Bradesco | 8.50 | |
| Scania | 7.62 | |
| Itaipava | 7.42 | |
| Xerox | 7.29 | |
| Eudora | 4.92 | |
| Heineken | 4.61 | |
| Moda Praia | 4.19 | |
| Budweiser | 3.67 | |
| Avon | 3.60 | |
| Campari | 3.58 | |
| Mary Kay | 2.74 | |
| Guess | 2.52 | |
| shein | 1.97 | |
| Oakley | 1.90 | |
| UFC | 1.88 | |
| Fiat | 1.76 | |
| Volvo | 1.75 | |
| Spotify Music | 1.72 | |
| Chevrolet | 1.69 | |
| Jack Daniels | 1.60 | |
| Pandora | 1.51 | |
| Volkswagen | 1.37 | |
| Dodge | 1.36 | |
| Ford | 1.30 | |
| Mitsubishi | 1.13 | |
| Toyota | 0.93 | |
| Red Bull | 0.92 | |
| Levi's | 0.91 | |
| SheInside | 0.89 | |
| Nutella | 0.87 | |
| FIFA | 0.84 | |
| musical.ly | 0.78 | |
| Honda | 0.77 | |
| Ray-Ban | 0.75 | |
| Yamaha | 0.62 | |
| Suzuki | 0.57 | |
| Coca-Cola | 0.55 | |
| GoPro | 0.54 | |
| Mercedes-Benz | 0.49 | |
| McDonald's | 0.44 |
Official Profiles
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LoginArtist: Léo & Raphael
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
