Lenny Tavárez

Lenny Tavárez — hip-hop & rap artist from PR.

Puerto Rican singer Lenny Tavárez rose to fame as one-half of reggaeton duo Dyland & Lenny before pursuing a successful solo career in the Latin trap genre.…

Influence: 31.43% Fanbase: 57.58% Trending: 18.35% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 22.08% • Very Strong

As of 2025-09-09

10,111,739

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:29 UTC

Genres

hip-hop & raptrap latinotrap argentinohip hoplatinlatinreggaetonreggaeton flowurbano latino

Biography

Puerto Rican singer Lenny Tavárez rose to fame as one-half of reggaeton duo Dyland & Lenny before pursuing a successful solo career in the Latin trap genre. Born in San Juan, Tavárez and Carlos Castillo Cruz formed Dyland & Lenny in 2009, releasing hit albums like My World and My World 2. After the duo disbanded in 2013, Tavárez transitioned to a solo artist, gaining recognition for his trap-influenced singles such as "La Nena" and "No Quiere Amor."

Known for his romantic style, Tavárez's trap music maintains a melodic and vibrant quality, distinguishing him from traditional trap artists. Collaborating with industry stars like Pitbull and Luis Fonsi, Tavárez continues to evolve his sound, incorporating elements of pop and R&B into his music.

Top Brand Affinities

Report Date: 2025-09-09

Lenny Tavárez builds repeat engagement among 18-24 & 25-34 audiences throughout VENEZUELA, UNITED STATES, PERU. With a heavily male (61%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (182,600 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Bodytech, Falabella, Movistar point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lenny Tavárez score 0.42% — Low bucket.

Brand: BodytechBrand: FalabellaBrand: Movistar

Followers:10,111,739

Engagements:42,373

Rate:0.4%

Posts:514

Avg Likes:41,202

Avg Comments:428

Avg Views:257,404

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,111,739 · Engagements 42,373 · Rate 0.4% Posts 514 · Views 257,404 · Avg Likes 41,202 · Avg Comments 428 · Avg Views 257,404	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 29% 13-17: 5% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (29%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	VENEZUELA (25%) UNITED STATES (9%) PERU (9%) MEXICO (9%) SPAIN (7%)	Top regions: VENEZUELA (25%), UNITED STATES (9%), PERU (9%)
Platform Engagement	Instagram: 13,816 avg likes/post · Tiktok: 182,600 avg views/post · Youtube: 74,804 avg views/post	Best reach: Tiktok 182,600 avg views; best engagement: Tiktok 26,600 avg likes

Top Brand Affinities

Bodytech

Score: 22.08

Falabella

Score: 15.26

Movistar

Score: 10.04

American Airlines

Score: 8.64

Suavecito

Score: 8.31

Cafecito

Score: 5.27

Barber Shop Connect

Score: 5.26

Stradivarius

Score: 4.56

Colgate

Score: 3.98

VidaSana

Score: 3.95

Urban Outfitters

Score: 3.25

Forever 21

Score: 3.12

Brand	Category	Score
Bodytech		22.08
Falabella		15.26
Movistar		10.04
American Airlines		8.64
Suavecito		8.31
Cafecito		5.27
Barber Shop Connect		5.26
Stradivarius		4.56
Colgate		3.98
VidaSana		3.95
Urban Outfitters		3.25
Forever 21		3.12
Herbalife		3.01
ESPN		2.90
Pull&Bear		2.82
FashionNova		2.78
Guess		2.64
Timberland		2.55
Martini		2.54
Tomorrowland		2.22
Nickelodeon		2.15
shein		1.98
Los Angeles Lakers		1.96
Beats Electronics		1.91
SheInside		1.89
Bershka		1.88
Spotify Music		1.81
Ray-Ban		1.68
musical.ly		1.44
NBA		1.40
FIFA		1.37
Michael Kors		1.37
SoundCloud		1.32
Tarte Cosmetics		1.31
H&M		1.28
Pixar		1.28
Mitsubishi Motors		1.27
Renault		1.26
Converse		1.25
Pepsi		1.25
Calvin Klein		1.20
Versace		1.18
Tommy Hilfiger		1.16
L'Oréal Paris		1.16
New Balance		1.14
Nike		1.13
Zara		1.12
OREO		1.11
Lamborghini		1.08
Walmart		1.07