Lemar

Lemar — r&b, funk & soul artist from GB.

London R&B artist Lemar faced a challenging start in the music industry, with an initial record deal quickly falling through. However, his breakthrough came on…

Influence: 52.78% Fanbase: 30.32% Trending: 64.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 62.47% • Very Strong

As of 2025-09-09

113,477

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:02:43 UTC

Genres

r&b, funk & soulr&b/soulbritish soulcontemporary r&bsouleuropeaneuropop

Biography

London R&B artist Lemar faced a challenging start in the music industry, with an initial record deal quickly falling through. However, his breakthrough came on the U.K. reality TV show Fame Academy in 2002, leading to a successful contract with Sony Records. This partnership resulted in numerous hit singles, MOBO Awards, and Brit Awards, establishing Lemar as a prominent urban artist in the U.K.

Born in Tottenham, London, Lemar's passion for music led him to pursue a singing career despite his parents' wishes for him to study pharmacy. After gaining exposure on Fame Academy, Lemar's decision to sign with Sony proved to be the right one, leading to successful albums and collaborations with renowned producers. His evolution from soulful beginnings to a more contemporary sound showcased his versatility and enduring presence in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Lemar commands interest from 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, FRANCE. With a female-leaning (52%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,931 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with ITV, Sweaty Betty, Sky Sports points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lemar score 0.69% — Low bucket.

Brand: ITVBrand: Sweaty BettyBrand: Sky Sports

Followers:113,477

Engagements:787

Rate:0.7%

Posts:969

Avg Likes:781

Avg Comments:34

Avg Views:1,931

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 113,477 · Engagements 787 · Rate 0.7% Posts 969 · Views 1,931 · Avg Likes 781 · Avg Comments 34 · Avg Views 1,931	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 33% 35-44: 14% 45-64: 5%	Largest: 25-34 (46%); next: 18-24 (33%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED KINGDOM (22%) UNITED STATES (11%) FRANCE (9%) BRAZIL (8%) SOUTH AFRICA (6%)	Top regions: UNITED KINGDOM (22%), UNITED STATES (11%), FRANCE (9%)
Platform Engagement	Instagram: 660 avg likes/post · Youtube: 1,931 avg views/post	Best reach: Youtube 1,931 avg views; best engagement: Instagram 660 avg likes

Top Brand Affinities

ITV

Score: 62.47

Sweaty Betty

Score: 23.93

Sky Sports

Score: 23.58

Kurt Geiger

Score: 23.22

Marks & Spencer

Score: 21.29

Debenhams

Score: 19.82

Waitrose

Score: 18.85

River Island

Score: 18.78

Sainsbury's

Score: 18.30

ASDA

Score: 18.08

SUSHISAMBA

Score: 17.69

boohoo

Score: 17.02

Brand	Category	Score
ITV		62.47
Sweaty Betty		23.93
Sky Sports		23.58
Kurt Geiger		23.22
Marks & Spencer		21.29
Debenhams		19.82
Waitrose		18.85
River Island		18.78
Sainsbury's		18.30
ASDA		18.08
SUSHISAMBA		17.69
boohoo		17.02
Selfridges		14.56
Next		14.39
All Saints		14.07
Morrisons		12.63
Vauxhall		12.43
Mixcloud		12.37
Costa Coffee		12.07
British Airways		12.03
Ted Baker		11.83
Deliveroo		11.43
MISSGUIDED		11.30
ALDI		9.72
Amazon Music		9.32
Easyjet		8.66
Primark		8.26
Vivienne Westwood		7.99
BBC		7.90
ASOS		7.86
Cadbury		7.66
Tesco		7.04
Harrods		6.70
Alexander McQueen		6.54
Topshop		6.40
Clarks		6.08
The Body Shop		5.97
Carlsberg		5.92
T.G.I. Friday's		5.56
Pioneer		5.41
Baileys		5.37
NBC		5.13
Jimmy Choo		4.99
Lush		4.57
CNN		4.31
Lindt		4.22
TOM FORD		3.57
Dolce & Gabbana		3.41
LEGOLAND		3.20
Guinness		3.18