Lele Pons Brand Affinity ranks highest Movistar at 8.02% . Very Strong. Score DMDB 74.74% | Fanbase 77.92%

Lele Pons — pop artist from VE.

Lele Pons, a singer with a background in classical opera training since the age of 3, transitioned into the music industry with the release of her debut single…

Lele Pons

Superstar

Country: VE | Gender: female | Artist ID: 11e8a7a9-14f6-8ed0-8147-525400009efb

Find Artist

Genres

popviral poplatin poppoplatinurbano latino

Influential: 74.74% Fanbase: 77.92% Trending: 73.14%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 8.02% • Very Strong

As of 2025-09-09

105,486,695

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.74% | Fanbase 77.92% | Trending 73.14% | CAREER STAGE: SUPERSTAR

Biography

Lele Pons, a singer with a background in classical opera training since the age of 3, transitioned into the music industry with the release of her debut single 'Dicen' in 2018, which achieved double-platinum status. Subsequent releases such as 'Celoso', 'Telefono', 'Bloqueo', 'Los Puti', 'Sucio y Lento', and 'Bubble Gum' further solidified her presence in the Latin music scene. In collaboration with artists like Matt Hunter, Black Eyed Peas, Saweetie, and Guaynaa, Pons garnered significant success, with hits like 'Se To Nota' amassing millions of streams and YouTube views.

In 2023, Pons tied the knot with Guaynaa, releasing the album 'Capitulaciones' to critical acclaim. Continuing her musical journey, she released 'Las Burbujas del Jacuzzi' in collaboration with India Martinez and Greeicy in January 2024. With more projects on the horizon, Pons remains an influential figure in Latin entertainment, showcasing her versatility and talent as a musician.

Report Date: 2025-09-09

Lele Pons keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, MEXICO. The composition is heavily female (67%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 11,900,000 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Movistar, Cafecito, VidaSana supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lele Pons score 2.37% — Strong bucket.

Brand: MovistarBrand: CafecitoBrand: VidaSana

Followers:105,486,695

Engagements:2,502,630

Rate:2.4%

Posts:3,609

Avg Likes:2,477,062

Avg Comments:6,082

Avg Views:13,774,499

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 105,486,695 · Engagements 2,502,630 · Rate 2.4% Posts 3,609 · Views 13,774,499 · Avg Likes 2,477,062 · Avg Comments 6,082 · Avg Views 13,774,499	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 20% 13-17: 14% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (20%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (26%) UNITED KINGDOM (4%) MEXICO (4%) INDIA (4%) VENEZUELA (3%)	Top regions: UNITED STATES (26%), UNITED KINGDOM (4%), MEXICO (4%)
Platform Engagement	Instagram: 1,320,397 avg likes/post · Tiktok: 11,900,000 avg views/post · Youtube: 1,874,499 avg views/post	Best reach: Tiktok 11,900,000 avg views; best engagement: Instagram 1,320,397 avg likes

Top Brand Affinities

Movistar

Score: 8.02

Cafecito

Score: 6.80

VidaSana

Score: 3.66

Stradivarius

Score: 3.42

Kylie Cosmetics

Score: 2.82

Lollapalooza

Score: 2.79

Bershka

Score: 2.19

FashionNova

Score: 2.15

shein

Score: 2.08

Timberland

Score: 2.04

Herbalife

Score: 1.75

SheInside

Score: 1.72

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Top Brand Affinities

Brand	Category	Score
Movistar		8.02
Cafecito		6.80
VidaSana		3.66
Stradivarius		3.42
Kylie Cosmetics		2.82
Lollapalooza		2.79
Bershka		2.19
FashionNova		2.15
shein		2.08
Timberland		2.04
Herbalife		1.75
SheInside		1.72
Urban Decay Cosmetics		1.70
CBS Television Studios		1.63
Pandora		1.56
Versace		1.53
Forever 21		1.50
Bellagio		1.44
musical.ly		1.41
Warner Bros		1.40
Universal		1.37
Huda Beauty		1.36
CBS		1.34
L'Oréal Paris		1.30
Coachella		1.27
Vans		1.26
Gucci		1.19
Zara		1.18
Guess		1.16
Maybelline		1.12
DC Entertainment		1.07
Calvin Klein		1.05
Heineken		1.03
Starbucks		1.03
Red Bull		1.02
Prada		1.02
Balenciaga		1.01
Polaroid		0.97
HBO		0.96
H&M		0.95
Anastasia Beverly Hills		0.95
MAC Cosmetics		0.94
Nike		0.90
Converse		0.90
Walt Disney		0.89
Marvel		0.89
Pepsi		0.88
SoundCloud		0.84
Levi's		0.84
Sony		0.83