Leigh-Anne
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
10,037,040
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:35:12 UTC
Genres
Biography
Leigh-Anne reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily female (61%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 7,335 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Sainsbury's, MISSGUIDED, Selfridges suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,037,040 · Engagements 48,046 · Rate 0.5% Posts 351 · Views 7,335 · Avg Likes 48,012 · Avg Comments 391 · Avg Views 7,335 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 29% 13-17: 8% 35-44: 3% |
Largest: 18-24 (59%); next: 25-34 (29%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
UNITED STATES (21%) UNITED KINGDOM (18%) BRAZIL (13%) ITALY (4%) PHILIPPINES (4%) |
Top regions: UNITED STATES (21%), UNITED KINGDOM (18%), BRAZIL (13%) |
| Platform Engagement | Instagram: 47,219 avg likes/post · Youtube: 7,335 avg views/post | Best reach: Youtube 7,335 avg views; best engagement: Instagram 47,219 avg likes |
Top Brand Affinities
Sainsbury's
MISSGUIDED
Selfridges
River Island
Next
Marks & Spencer
Vivienne Westwood
iHeartRadio Music Awards
boohoo
Pull&Bear
ASOS
Steve Madden
| Brand | Category | Score |
|---|---|---|
| Sainsbury's | 9.59 | |
| MISSGUIDED | 8.39 | |
| Selfridges | 8.35 | |
| River Island | 7.52 | |
| Next | 7.44 | |
| Marks & Spencer | 6.86 | |
| Vivienne Westwood | 6.86 | |
| iHeartRadio Music Awards | 5.54 | |
| boohoo | 5.10 | |
| Pull&Bear | 4.66 | |
| ASOS | 4.61 | |
| Steve Madden | 4.59 | |
| Topshop | 4.06 | |
| Kylie Cosmetics | 3.93 | |
| Harrods | 3.79 | |
| Urban Outfitters | 3.78 | |
| Primark | 3.57 | |
| Lush | 3.51 | |
| Tesco | 3.46 | |
| Fenty beauty | 3.27 | |
| MTV | 2.86 | |
| Sunnies Studios | 2.60 | |
| Benefit Cosmetics | 2.56 | |
| Moschino | 2.52 | |
| Too Faced Cosmetics | 2.39 | |
| Victoria's Secret | 2.33 | |
| Coachella | 2.33 | |
| Polaroid | 2.28 | |
| NYX Cosmetics | 2.19 | |
| Lollapalooza | 2.15 | |
| Urban Decay Cosmetics | 2.13 | |
| FashionNova | 2.11 | |
| shein | 2.01 | |
| Bershka | 1.95 | |
| Universal | 1.93 | |
| Calvin Klein | 1.92 | |
| Vogue | 1.90 | |
| H&M | 1.90 | |
| Forever 21 | 1.89 | |
| The Olympic Games | 1.87 | |
| MAC Cosmetics | 1.86 | |
| Anastasia Beverly Hills | 1.83 | |
| Huda Beauty | 1.79 | |
| Showtime | 1.78 | |
| Gymshark | 1.75 | |
| Maybelline | 1.65 | |
| SheInside | 1.65 | |
| CBS Television Studios | 1.56 | |
| L'Oréal Paris | 1.50 | |
| Guess | 1.47 |
Official Profiles
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LoginArtist: Leigh-Anne
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-09 02:00 UTC | Belle and Sebastian | Albert Hall | Manchester, United Kingdom | |
| 2026-04-11 02:00 UTC | Leigh-Anne | SWX | Bristol, United Kingdom | |
| 2026-04-12 02:00 UTC | Leigh-Anne | O2 Forum Kentish Town | London, United Kingdom | |
| 2026-04-15 03:00 UTC | Leigh-Anne | Trabendo | Paris, France | |
| 2026-04-18 03:00 UTC | Leigh-Anne | FRANNZ Club | Berlin, Germany |
