Lehla Samia

Lehla Samia — r&b, funk & soul artist from US.

Delaware-born R&B artist Lehla Samia, at just 22 years old, made waves as the first R&B signee to CMG Records with her debut single "Call On Me," blending ‘90s…

Influence: 49.60% Fanbase: 17.08% Trending: 65.86% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kurt Geiger • 31.63% • Very Strong

As of 2025-09-08

1,907,423

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:12:49 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&b

Biography

Delaware-born R&B artist Lehla Samia, at just 22 years old, made waves as the first R&B signee to CMG Records with her debut single "Call On Me," blending ‘90s R&B nostalgia with her signature timeless style. Starting by uploading covers on Instagram during nursing school, her remixes known as “LehMixes” gained momentum, particularly with her take on Queen Naija’s “Butterflies,” propelling her to 1.2 million followers and 14 million likes on TikTok. Lehla's rise caught the attention of Yo Gotti and CMG, leading to her label debut and features on projects like Gangsta’s Pain, as well as a successful run as a supporting act on Tink’s “Thanks 4 Everything” Tour, all in anticipation of her debut EP Lovers Wave Vol. 1 set for mid-July release.

Top Brand Affinities

Report Date: 2025-09-08

Lehla Samia converts attention from 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. Audience shape is heavily female (77%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 58,900 avg views per post, with supportive conversation on Instagram. Shared audience with Kurt Geiger, Palm Angels, FashionNova underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lehla Samia score 1.80% — Moderate bucket.

Brand: Kurt GeigerBrand: Palm AngelsBrand: FashionNova

Followers:1,907,423

Engagements:34,389

Rate:1.8%

Posts:317

Avg Likes:33,981

Avg Comments:197

Avg Views:59,816

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,907,423 · Engagements 34,389 · Rate 1.8% Posts 317 · Views 59,816 · Avg Likes 33,981 · Avg Comments 197 · Avg Views 59,816	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 13-17: 8% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	UNITED STATES (83%) UNITED KINGDOM (3%) SOUTH AFRICA (2%) GEORGIA (2%) BRAZIL (1%)	Top regions: UNITED STATES (83%), UNITED KINGDOM (3%), SOUTH AFRICA (2%)
Platform Engagement	Instagram: 27,723 avg likes/post · Tiktok: 58,900 avg views/post · Youtube: 916 avg views/post	Best reach: Tiktok 58,900 avg views; best engagement: Instagram 27,723 avg likes

Top Brand Affinities

Kurt Geiger

Score: 31.63

Palm Angels

Score: 22.32

FashionNova

Score: 19.90

True Religion

Score: 16.66

Alexander Wang

Score: 13.60

shein

Score: 11.70

Coach

Score: 10.88

Marni

Score: 10.23

Amazon Music

Score: 9.52

SheInside

Score: 9.33

Benihana

Score: 8.66

Tory Burch

Score: 8.23

Brand	Category	Score
Kurt Geiger		31.63
Palm Angels		22.32
FashionNova		19.90
True Religion		16.66
Alexander Wang		13.60
shein		11.70
Coach		10.88
Marni		10.23
Amazon Music		9.52
SheInside		9.33
Benihana		8.66
Tory Burch		8.23
JACQUEMUS		7.47
Steve Madden		6.43
T.J. Maxx		6.34
Gerber		6.27
ULTA Beauty		6.27
Champion		5.83
Alexander McQueen		5.55
Christian Louboutin		5.46
boohoo		5.31
Hennessy		4.72
Urban Outfitters		4.64
UGG		4.53
Moncler		4.53
Philips		4.46
OLD NAVY		4.41
Fenty beauty		4.30
Marc Jacobs		4.22
GIVENCHY		4.19
Forever 21		4.12
Verizon		4.05
iHeartRadio Music Awards		3.97
NORDSTROM		3.92
Jimmy Choo		3.87
NARS Cosmetics		3.71
BALMAIN		3.71
TOM FORD		3.52
Timberland		3.51
SoundCloud		3.19
NBC		3.15
Kodak		2.84
ASOS		2.74
Balenciaga		2.56
Sneakerhead		2.39
Michael Kors		2.38
MTV		2.38
Dolce & Gabbana		2.33
Walmart		2.24
Fendi		2.24