Lee Vasi

Lee Vasi — r&b, funk & soul artist from US.

Atlanta-based Christian R&B artist Lee Vasi draws inspiration from her diverse heritage, combining Puerto Rican-Dominican and African American influences into…

Influence: 50.47% Fanbase: 18.39% Trending: 66.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ross Dress For Less • 24.23% • Very Strong

As of 2025-09-09

510,264

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:09 UTC

Genres

r&b, funk & soulr&b/soulrnbcontemporary r&b

Biography

Atlanta-based Christian R&B artist Lee Vasi draws inspiration from her diverse heritage, combining Puerto Rican-Dominican and African American influences into her music. Beginning her musical journey at a young age, Lee's experiences in theater and singing with her siblings shaped her path as a singer-songwriter. After a hiatus focused on self-discovery and spirituality, Lee made a strong comeback in 2023 with the release of her single "My Bad," showcasing her bilingual talents and garnering attention on social media platforms.

Lee's recent release, "Teach Me," further solidified her presence in the music industry, propelling her onto the Billboard charts with its candid lyrics and broad appeal. The song's success marked a milestone for Lee, debuting at #2 on the Gospel Digital Song Sales chart and #21 on Hot Gospel Songs, affirming her position as a rising star to watch in the music scene.

Top Brand Affinities

Report Date: 2025-09-09

Lee Vasi resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, PHILIPPINES, SOUTH AFRICA. The demographic is heavily female (76%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 3,481 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ross Dress For Less, Shea Moisture, Milani Cosmetics maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lee Vasi score 0.24% — Low bucket.

Brand: Ross Dress For LessBrand: Shea MoistureBrand: Milani Cosmetics

Followers:510,264

Engagements:1,204

Rate:0.2%

Posts:851

Avg Likes:1,164

Avg Comments:54

Avg Views:4,857

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 510,264 · Engagements 1,204 · Rate 0.2% Posts 851 · Views 4,857 · Avg Likes 1,164 · Avg Comments 54 · Avg Views 4,857	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 40% 35-44: 11% 13-17: 5%	Largest: 25-34 (41%); next: 18-24 (40%)
Gender Split	Female: 76% Male: 24% Non-binary/Other: 0%	Skews female (76%)
Top Countries	UNITED STATES (55%) PHILIPPINES (8%) SOUTH AFRICA (5%) KENYA (5%) INDONESIA (4%)	Top regions: UNITED STATES (55%), PHILIPPINES (8%), SOUTH AFRICA (5%)
Platform Engagement	Instagram: 798 avg likes/post · Tiktok: 3,481 avg views/post · Youtube: 1,376 avg views/post	Best reach: Tiktok 3,481 avg views; best engagement: Instagram 798 avg likes

Top Brand Affinities

Ross Dress For Less

Score: 24.23

Shea Moisture

Score: 21.95

Milani Cosmetics

Score: 8.80

Amazon Music

Score: 8.63

Pro Tools

Score: 8.51

NBC

Score: 8.42

Influenster

Score: 8.22

Marshalls

Score: 8.17

ULTA Beauty

Score: 8.02

boohoo

Score: 7.86

Macy's

Score: 7.77

Delta

Score: 7.26

Brand	Category	Score
Ross Dress For Less		24.23
Shea Moisture		21.95
Milani Cosmetics		8.80
Amazon Music		8.63
Pro Tools		8.51
NBC		8.42
Influenster		8.22
Marshalls		8.17
ULTA Beauty		8.02
boohoo		7.86
Macy's		7.77
Delta		7.26
MISSGUIDED		6.89
OLD NAVY		6.68
Target		6.54
Gerber		6.50
T.J. Maxx		6.34
Steve Madden		6.03
Verizon		5.91
American Eagle		5.81
iHeartRadio Music Awards		5.75
FashionNova		5.57
Coach		5.25
Bud Light		5.25
Urban Outfitters		5.13
Ableton		5.08
Forever 21		4.79
American Airlines		4.58
NORDSTROM		4.57
Fenty beauty		4.45
shein		4.43
The Home Depot		4.42
Chick-fil-A		4.30
UGG		4.27
Nickelodeon		4.26
Margaritaville		4.15
MTV		4.13
Walmart		4.07
ESPN		4.02
Kylie Cosmetics		4.01
Smashbox		3.94
BH Cosmetics		3.94
Kate Spade		3.75
ABC		3.72
SoundCloud		3.66
CNN		3.63
Busch		3.63
Hennessy		3.58
SheInside		3.57
NFL		3.55