Lee Roy Parnell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
13,197
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-29 09:15:48 UTC
Genres
Biography
Transitioning to a more radio-friendly country sound, Parnell continued his success with albums like We All Get Lucky Sometimes in 1995, featuring collaborations with Trisha Yearwood and Mary Chapin Carpenter. Despite a commercial dip with Every Night's a Saturday Night in 1997, Parnell remained resilient, signing with Vanguard and releasing Tell the Truth in 2001. His blues chart success with Back to the Well in 2006 and comeback album Midnight Believer in 2017 showcased his enduring talent and dedication to his craft.
Lee Roy Parnell draws 45-64 & 25-34 audiences and holds attention in UNITED STATES, NIGERIA, CANADA. The skew is heavily male (59%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 1,311 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,197 · Engagements 96 · Rate 0.7% Posts 50 · Views 2,253 · Avg Likes 90 · Avg Comments 6 · Avg Views 2,253 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 33% 25-34: 26% 35-44: 23% 18-24: 15% |
Largest: 45-64 (33%); next: 25-34 (26%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (84%) NIGERIA (11%) CANADA (3%) ARGENTINA (1%) BRAZIL (1%) |
Top regions: UNITED STATES (84%), NIGERIA (11%), CANADA (3%) |
| Platform Engagement | Tiktok: 1,311 avg views/post · Youtube: 942 avg views/post | Best reach: Tiktok 1,311 avg views; best engagement: Tiktok 58 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Lee Roy Parnell
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-12 03:00 UTC | Sandy Beaches Cruise 2026 | MS Eurodam, Holland America Cruise Lines | Fort Lauderdale, United States | — |
| 2026-03-29 02:00 UTC | Little Texas, Lee Roy Parnell | Coyote Country Store | Gail, United States |
