Lee Mujin

Lee Mujin — pop artist from KR.

Lee Mu-jin, a chart-topping vocalist from South Korea, first gained recognition in 2018 with his debut on the Goyang Voice soundtrack. However, it was his…

Influence: 54.48% Fanbase: 30.31% Trending: 66.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 12.67% • Very Strong

As of 2025-09-08

1,033,250

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:41 UTC

Genres

popk-popkorean popk-pop balladpopasian pop

Biography

Lee Mu-jin, a chart-topping vocalist from South Korea, first gained recognition in 2018 with his debut on the Goyang Voice soundtrack. However, it was his appearance on the singing competition Sing Again in 2020 that propelled him to fame, leading to the release of his successful single "Traffic Light" in 2021. The song topped charts in South Korea and earned him multiple awards, including three Melon Music Awards and nominations at the Korean Music Awards. Mu-jin's subsequent releases, such as "Fall in Fall," "When It Snows" with Heize, and "Rain and You" from Hospital Playlist Season 2, further solidified his status as a rising star in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Lee Mujin speaks to 18-24 & 25-34 audiences with measurable traction in SOUTH KOREA, INDONESIA, MALAYSIA. Composition is heavily female (69%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (58,000 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near GENTLE MONSTER, Shake Shack, Summit Entertainment, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lee Mujin score 2.36% — Strong bucket.

Brand: GENTLE MONSTERBrand: Shake ShackBrand: Summit Entertainment

Followers:1,033,250

Engagements:24,415

Rate:2.4%

Posts:664

Avg Likes:24,060

Avg Comments:396

Avg Views:78,084

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,033,250 · Engagements 24,415 · Rate 2.4% Posts 664 · Views 78,084 · Avg Likes 24,060 · Avg Comments 396 · Avg Views 78,084	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 23% 13-17: 12% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (23%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	SOUTH KOREA (50%) INDONESIA (17%) MALAYSIA (4%) PHILIPPINES (4%) THAILAND (4%)	Top regions: SOUTH KOREA (50%), INDONESIA (17%), MALAYSIA (4%)
Platform Engagement	Instagram: 19,064 avg likes/post · Tiktok: 58,000 avg views/post · Youtube: 20,084 avg views/post	Best reach: Tiktok 58,000 avg views; best engagement: Instagram 19,064 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 12.67

Shake Shack

Score: 11.70

Summit Entertainment

Score: 8.77

Innisfree

Score: 7.54

LG Group

Score: 6.51

Vivienne Westwood

Score: 5.72

Coach

Score: 5.12

Hyundai

Score: 4.61

Stüssy

Score: 3.76

Snoopy And The Peanuts Gang

Score: 3.76

Kia Motors

Score: 3.73

Petronas

Score: 3.64

Brand	Category	Score
GENTLE MONSTER		12.67
Shake Shack		11.70
Summit Entertainment		8.77
Innisfree		7.54
LG Group		6.51
Vivienne Westwood		5.72
Coach		5.12
Hyundai		4.61
Stüssy		3.76
Snoopy And The Peanuts Gang		3.76
Kia Motors		3.73
Petronas		3.64
KFC		2.77
Fila		2.77
Kodak		2.75
Dodge		2.37
UNIQLO		2.17
IKEA		2.16
Tiffany		2.06
Fujifilm		1.90
Oriflame		1.90
Starbucks		1.87
Polo Ralph Lauren		1.85
Costco		1.55
Polaroid		1.54
Yves Saint Laurent		1.52
New Balance		1.52
Hermès		1.50
Supreme		1.34
Lego		1.34
Forever 21		1.30
Pixar		1.22
Zara		1.17
Snapseed		1.12
Chanel		1.11
Gucci		1.10
Burberry		1.09
Heineken		1.06
OREO		1.06
Christian Dior		1.05
Nike		1.02
Samsung Group		1.02
Sony		1.02
H&M		0.98
Coca-Cola		0.97
MAC Cosmetics		0.97
Adobe		0.95
Balenciaga		0.94
Converse		0.93
Maybelline		0.90