Lee DeWyze

Lee DeWyze — pop artist from US.

Lee DeWyze is a songwriter known for his harmonious blend of influences such as Simon and Garfunkel, Yusef Islam, and Johnny Cash. His recent releases,…

Influence: 54.85% Fanbase: 35.28% Trending: 64.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Dancing with the Stars • 19.22% • Very Strong

As of 2025-09-10

59,469

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:39:26 UTC

Genres

popneo mellowpopmainstream popasianidol

Biography

Lee DeWyze is a songwriter known for his harmonious blend of influences such as Simon and Garfunkel, Yusef Islam, and Johnny Cash. His recent releases, including Victims Of The Night and Castles, have collectively amassed over 1 million streams, with singles like Weeds and Horizon gaining traction on popular playlists and in films.

Over the past decade, Lee has released 5 albums, with notable achievements such as his top 40 Billboard Hot AC hit “Fight” from Frames (2013) and the placement of “Blackbird Song” in “The Walking Dead.” As the winner of American Idol Season 9, Lee made his major label debut with Live It Up (RCA) and has since seen success with albums like Oil and Water and Paranoia. His music has been featured in numerous movies, TV shows, and commercials, with recent highlights including his song Castles being showcased in the season finale of Station 19 and winning multiple awards for the animated video.

Top Brand Affinities

Report Date: 2025-09-10

Lee DeWyze reliably reaches 18-24 & 25-34 audiences in UNITED STATES, NIGERIA, BRAZIL. The base is male-leaning (52%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (42,500 avg views per post); Tiktok layers on depth and replies. The audience sits near Dancing with the Stars, HBO Max, NBC, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lee DeWyze score 5.87% — Very Strong bucket.

Brand: Dancing with the StarsBrand: HBO MaxBrand: NBC

Followers:59,469

Engagements:3,490

Rate:5.9%

Posts:863

Avg Likes:3,276

Avg Comments:78

Avg Views:57,250

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 59,469 · Engagements 3,490 · Rate 5.9% Posts 863 · Views 57,250 · Avg Likes 3,276 · Avg Comments 78 · Avg Views 57,250	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 34% 35-44: 12% 45-64: 8%	Largest: 18-24 (43%); next: 25-34 (34%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (31%) NIGERIA (18%) BRAZIL (12%) GERMANY (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (31%), NIGERIA (18%), BRAZIL (12%)
Platform Engagement	Instagram: 1,007 avg likes/post · Tiktok: 14,750 avg views/post · Youtube: 42,500 avg views/post	Best reach: Youtube 42,500 avg views; best engagement: Tiktok 1,375 avg likes

Top Brand Affinities

Dancing with the Stars

Score: 19.22

HBO Max

Score: 10.61

NBC

Score: 9.71

Pro Tools

Score: 8.32

iHeartRadio Music Awards

Score: 8.08

Amazon Music

Score: 7.68

Influenster

Score: 7.26

Hot Topic

Score: 6.13

Bath & Body Works

Score: 6.04

Gillette

Score: 5.88

Macy's

Score: 5.86

Free People

Score: 5.68

Brand	Category	Score
Dancing with the Stars		19.22
HBO Max		10.61
NBC		9.71
Pro Tools		8.32
iHeartRadio Music Awards		8.08
Amazon Music		7.68
Influenster		7.26
Hot Topic		6.13
Bath & Body Works		6.04
Gillette		5.88
Macy's		5.86
Free People		5.68
Dunkin' Donuts		5.51
Margaritaville		5.43
Target		5.42
Kroger		5.26
NORDSTROM		5.26
Tim Hortons		5.10
Chick-fil-A		4.97
AMC		4.89
ABC		4.75
Coors		4.63
Verizon		4.48
Busch		4.34
Taco Bell		4.33
NHL		4.32
Kate Spade		4.27
PetSmart		4.14
Kickstarter		4.02
OLD NAVY		3.96
Nickelodeon		3.64
Lollapalooza		3.62
Showtime		3.61
Summit Entertainment		3.56
Columbia Pictures		3.47
Oculus		3.43
Paramount Pictures		3.40
Pixar		3.24
Walmart		3.21
Heinz		3.20
Spotify Music		3.06
MTV		3.06
NFL		2.99
Jollibee		2.93
Universal		2.87
Comedy Central		2.83
The Olympic Games		2.80
ESPN		2.76
Sunnies Studios		2.70
Costco		2.67