Lecrae Brand Affinity ranks highest Amazon Music at 13.25% . Very Strong. Score DMDB 71.85% | Fanbase 62.29%

Lecrae — rock artist from US.

Lecrae gained recognition for his impactful mixtape "Church Clothes" before achieving mainstream success with his #1 album "Anomaly" in 2014. Over the years,…

Lecrae

Superstar

Country: US | Gender: male | Artist ID: 11e81bc3-a56b-667e-8bcb-a0369fe50396

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Genres

rockchristian alternative rockhip-hop & raphip-hop/rapchristian hip hophip hopspiritualsccmchristian musicworship

Influential: 71.85% Fanbase: 62.29% Trending: 76.63%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 13.25% • Very Strong

As of 2025-09-09

4,495,627

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.85% | Fanbase 62.29% | Trending 76.63% | CAREER STAGE: SUPERSTAR

Biography

Lecrae gained recognition for his impactful mixtape "Church Clothes" before achieving mainstream success with his #1 album "Anomaly" in 2014. Over the years, he has established himself as a prominent figure in Christian Hip-Hop, blending sincere Christianity with authentic Hip-Hop representation.

With a career spanning a decade and multiple successful projects, Lecrae continues to use his platform as a rapper, CEO, author, investor, and activist to challenge societal norms and encourage dialogue between faith and culture. His work aims to bridge the gap between Christianity and contemporary issues, particularly in the context of America's racial tensions.

Report Date: 2025-09-09

Lecrae is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, SOUTH AFRICA. The audience is male-leaning (53%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (38,638 avg views per post); Instagram builds the community layer. Affinity data highlights Amazon Music, Chick-fil-A, Champion, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lecrae score 0.35% — Low bucket.

Brand: Amazon MusicBrand: Chick-fil-ABrand: Champion

Followers:4,495,627

Engagements:15,821

Rate:0.4%

Posts:1,687

Avg Likes:15,472

Avg Comments:395

Avg Views:55,838

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,495,627 · Engagements 15,821 · Rate 0.4% Posts 1,687 · Views 55,838 · Avg Likes 15,472 · Avg Comments 395 · Avg Views 55,838	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 38% 35-44: 9% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (38%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (54%) BRAZIL (10%) SOUTH AFRICA (4%) UNITED KINGDOM (3%) KENYA (2%)	Top regions: UNITED STATES (54%), BRAZIL (10%), SOUTH AFRICA (4%)
Platform Engagement	Instagram: 12,020 avg likes/post · Tiktok: 17,200 avg views/post · Youtube: 38,638 avg views/post	Best reach: Youtube 38,638 avg views; best engagement: Instagram 12,020 avg likes

Top Brand Affinities

Amazon Music

Score: 13.25

Chick-fil-A

Score: 10.03

Champion

Score: 6.71

Verizon

Score: 5.81

ESPN

Score: 5.51

Power Rangers

Score: 5.26

Kroger

Score: 4.95

iHeartRadio Music Awards

Score: 4.41

OLD NAVY

Score: 4.39

Steve Madden

Score: 4.17

American Eagle

Score: 4.04

Los Angeles Lakers

Score: 3.69

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Top Brand Affinities

Brand	Category	Score
Amazon Music		13.25
Chick-fil-A		10.03
Champion		6.71
Verizon		5.81
ESPN		5.51
Power Rangers		5.26
Kroger		4.95
iHeartRadio Music Awards		4.41
OLD NAVY		4.39
Steve Madden		4.17
American Eagle		4.04
Los Angeles Lakers		3.69
NBA		3.59
Target		3.50
Gatorade		3.47
NFL		3.38
Walmart		3.16
ASOS		3.08
NBC		3.07
Nickelodeon		3.00
SoundCloud		2.98
Urban Outfitters		2.76
Lululemon Athletica		2.73
Busch		2.66
Spotify Music		2.62
Kodak		2.57
NHL		2.54
Under Armour		2.52
Sneakerhead		2.52
Carhartt		2.49
FashionNova		2.46
WWE		2.46
Chipotle Mexican Grill		2.43
Beats Electronics		2.42
Philips		2.41
Transformers		2.34
Paramount Pictures		2.29
GAP		2.29
Fenty beauty		2.13
Timberland		2.07
AMC		2.04
Gymshark		1.94
Snickers		1.92
Showtime		1.92
LEGOLAND		1.89
shein		1.82
The Olympic Games		1.82
Forever 21		1.79
Amazon		1.78
The North Face		1.77