Lauv Brand Affinity ranks highest GENTLE MONSTER at 12.31% . Very Strong. Score DMDB 24.08% | Fanbase 72.24%

Lauv — pop artist from US.

Lauv is an independent singer, songwriter, producer, and multi-instrumentalist who gained recognition with his breakout hit "I Like Me Better." His music has…

Lauv

Established

Country: US | Gender: male | Artist ID: 11e81bc6-f66c-ec2a-8bf2-a0369fe50396

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Genres

popdance poppoppost-teen popindie popelectronicelectropop

Influential: 24.08% Fanbase: 72.24% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 12.31% • Very Strong

As of 2025-09-09

8,206,841

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 24.08% | Fanbase 72.24% | Trending 0.00% | CAREER STAGE: MID_LEVEL

Biography

Lauv is an independent singer, songwriter, producer, and multi-instrumentalist who gained recognition with his breakout hit "I Like Me Better." His music has garnered significant streaming numbers and he has headlined shows across Asia and Europe. Lauv's debut album, "~how i'm feeling~," expanded his global fan base and earned praise from various media outlets. In 2024, Lauv is set to release new music, continuing his rise as a prominent figure in the music industry.

His latest single, "Potential," showcases Lauv's emotive songwriting against a backdrop of energetic beats and intricate guitar melodies, culminating in a powerful and anthemic bridge.

Report Date: 2025-09-09

Lauv builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, PHILIPPINES, INDIA. With a heavily female (58%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (55,700 avg views per post), while Instagram provides social proof in comments and saves. Affinities with GENTLE MONSTER, Lollapalooza, iHeartRadio Music Awards point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lauv score 0.30% — Low bucket.

Brand: GENTLE MONSTERBrand: LollapaloozaBrand: iHeartRadio Music Awards

Followers:8,206,841

Engagements:24,628

Rate:0.3%

Posts:765

Avg Likes:24,574

Avg Comments:298

Avg Views:69,478

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,206,841 · Engagements 24,628 · Rate 0.3% Posts 765 · Views 69,478 · Avg Likes 24,574 · Avg Comments 298 · Avg Views 69,478	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 23% 13-17: 11% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (14%) PHILIPPINES (13%) INDIA (9%) INDONESIA (8%) THAILAND (5%)	Top regions: UNITED STATES (14%), PHILIPPINES (13%), INDIA (9%)
Platform Engagement	Instagram: 19,776 avg likes/post · Tiktok: 55,700 avg views/post · Youtube: 13,778 avg views/post	Best reach: Tiktok 55,700 avg views; best engagement: Instagram 19,776 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 12.31

Lollapalooza

Score: 5.86

iHeartRadio Music Awards

Score: 5.06

Coachella

Score: 4.72

Coach

Score: 4.24

Verizon

Score: 3.65

American Eagle

Score: 3.62

H&M

Score: 3.54

Urban Outfitters

Score: 3.33

Lululemon Athletica

Score: 3.14

Moschino

Score: 3.09

Jollibee

Score: 3.08

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		12.31
Lollapalooza		5.86
iHeartRadio Music Awards		5.06
Coachella		4.72
Coach		4.24
Verizon		3.65
American Eagle		3.62
H&M		3.54
Urban Outfitters		3.33
Lululemon Athletica		3.14
Moschino		3.09
Jollibee		3.08
ASOS		2.99
Forever 21		2.83
Showtime		2.74
CBS		2.70
Dr. Martens		2.65
Polaroid		2.58
CBS Television Studios		2.58
UNIQLO		2.46
Tomorrowland		2.45
TOM FORD		2.44
Carhartt		2.34
Spotify Music		2.31
Sunnies Studios		2.24
Converse		2.19
Snoopy And The Peanuts Gang		2.12
SoundCloud		2.06
Vans		1.96
Calvin Klein		1.95
New Balance		1.93
Costco		1.83
Fujifilm		1.82
Fenty beauty		1.78
Lush		1.76
Hollister Co		1.75
Too Faced Cosmetics		1.74
Starbucks		1.73
Cartier		1.66
Beats Electronics		1.64
Levi's		1.60
Walt Disney		1.60
Guess		1.60
Bershka		1.60
Target		1.59
Versace		1.57
The North Face		1.52
Zara		1.49
Puma		1.47
Yves Saint Laurent		1.46