Laurie Darmon

Laurie Darmon — pop artist from FR.

Laurie Darmon, passionnée de musique depuis son enfance, a commencé par apprendre le piano et le solfège avant de se tourner vers la guitare et la batterie. À…

Influence: 50.25% Fanbase: 21.87% Trending: 64.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 62.23% • Very Strong

As of 2025-09-08

92,025

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:10:44 UTC

Genres

popelectro-pop francaisfrench indie popnouvelle chanson francaiseindie poppop

Biography

Laurie Darmon, passionnée de musique depuis son enfance, a commencé par apprendre le piano et le solfège avant de se tourner vers la guitare et la batterie. À l'adolescence, elle a commencé à composer ses propres chansons tout en poursuivant ses études de droit. Après avoir obtenu sa licence, elle s'est consacrée entièrement à la musique, sortant plusieurs EP et albums à succès, dont "Février 91" en 2017 et "Femme Studio" en 2020. En parallèle, elle a lancé un podcast, EXILS, et créé le spectacle CORPS À COEURS, invitant des personnalités à s'exprimer artistiquement sur la relation avec leur corps.

En 2023, Laurie Darmon a sorti son troisième album, "La Traversée du Désir", dont deux titres ont connu un succès mondial, lui permettant de partir en tournée internationale à l'été 2024. Pour célébrer ses dix ans de carrière, elle prévoit la sortie de son EP "Dix" en novembre, suivi de la clôture de sa tournée en France en décembre. Son parcours musical diversifié et son engagement artistique laissent présager une décennie prometteuse à venir.

Top Brand Affinities

Report Date: 2025-09-08

Laurie Darmon converts attention from 18-24 & 25-34 audiences across FRANCE, UNITED STATES, BRAZIL. Audience shape is heavily female (63%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 2,739 avg views per post, with supportive conversation on Tiktok. Shared audience with Accor Hotels, Monoprix, Fnac underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Laurie Darmon score 0.26% — Low bucket.

Brand: Accor HotelsBrand: MonoprixBrand: Fnac

Followers:92,025

Engagements:242

Rate:0.3%

Posts:485

Avg Likes:203

Avg Comments:43

Avg Views:3,739

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 92,025 · Engagements 242 · Rate 0.3% Posts 485 · Views 3,739 · Avg Likes 203 · Avg Comments 43 · Avg Views 3,739	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 33% 35-44: 11% 45-64: 8%	Largest: 18-24 (43%); next: 25-34 (33%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	FRANCE (59%) UNITED STATES (5%) BRAZIL (5%) SPAIN (3%) BELGIUM (3%)	Top regions: FRANCE (59%), UNITED STATES (5%), BRAZIL (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 2,739 avg views/post · Youtube: 1,000 avg views/post	Best reach: Tiktok 2,739 avg views; best engagement: Tiktok 151 avg likes

Top Brand Affinities

Accor Hotels

Score: 62.23

Monoprix

Score: 47.79

Fnac

Score: 41.46

Galeries Lafayette

Score: 38.62

Ricard

Score: 23.77

Sandro

Score: 23.25

Air France

Score: 20.95

Longchamp

Score: 18.99

Leroy Merlin

Score: 15.92

ESPRIT

Score: 15.85

Jean Paul Gaultier

Score: 15.44

Cluse

Score: 15.34

Brand	Category	Score
Accor Hotels		62.23
Monoprix		47.79
Fnac		41.46
Galeries Lafayette		38.62
Ricard		23.77
Sandro		23.25
Air France		20.95
Longchamp		18.99
Leroy Merlin		15.92
ESPRIT		15.85
Jean Paul Gaultier		15.44
Cluse		15.34
Kiabi		14.27
Garnier		13.74
JACQUEMUS		12.79
Rossignol		12.73
Evian		11.65
Perrier		10.78
Montblanc		10.72
Vichy		9.25
Lanvin		8.85
Décathlon		8.77
NBC		8.70
KARL LAGERFELD		7.56
Calzedonia		7.51
Thermomix		7.02
PLAYMOBIL		6.83
Guerlain		6.44
Miu Miu		6.18
Tate Modern		6.15
Elle Magazine		6.12
Summit Entertainment		5.26
Nespresso		5.10
Tarte Cosmetics		4.70
Carrefour		4.69
Lollapalooza		4.66
Ableton		4.43
BALMAIN		4.28
Yves Saint Laurent		4.20
Lacoste		3.87
UGG		3.86
Cartier		3.84
Kiko		3.75
Kodak		3.74
Leica		3.65
Hermès		3.64
Polaroid		3.58
Dr. Martens		3.58
Rover		3.55
Stradivarius		3.48