Laurence Guy

Laurence Guy — r&b, funk & soul artist from GB.

Laurence Guy's music is all about creating a sense of community through his warm and dancefloor-friendly sound. With a motto of 'music to make you feel…

Influence: 53.80% Fanbase: 28.19% Trending: 66.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 156.38% • Very Strong

As of 2025-09-11

32,033

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 16:51:36 UTC

Genres

r&b, funk & soulindie soulelectronicdeep houseelectronicadisco housefloat houseelectronichouse

Biography

Laurence Guy's music is all about creating a sense of community through his warm and dancefloor-friendly sound. With a motto of 'music to make you feel feelings,' his tracks blend comfort, nostalgia, and melancholy seamlessly. His discography includes two acclaimed albums, such as 2017's 'Saw You for the First Time' and 2023's 'Living Like There's No Tomorrow, But Killing Yourself In The Process,' released on labels like Studio Barnhus and Ninja Tune. Now signed to Future Classic, Laurence Guy's tracks, like 'Hey Baby' and 'Most Perfect People (Are Mostly Not Perfect),' are already becoming anthems for life's memorable moments.

For bookings, contact [email protected], and for management inquiries, reach out to [email protected].

Top Brand Affinities

Report Date: 2025-09-11

Laurence Guy connects with 18-24 & 25-34 audiences and shows durable traction across FRANCE, UNITED STATES, UNITED KINGDOM. With a heavily male (83%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 519 avg views per post; Instagram adds dependable engagement depth. Overlap with Mixcloud, MOOG, Ableton highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Laurence Guy moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Laurence Guy score 0.67% — Low bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:32,033

Engagements:216

Rate:0.7%

Posts:1,120

Avg Likes:212

Avg Comments:18

Avg Views:789

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,033 · Engagements 216 · Rate 0.7% Posts 1,120 · Views 789 · Avg Likes 212 · Avg Comments 18 · Avg Views 789	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 38% 35-44: 17% 45-64: 4%	Largest: 18-24 (38%); next: 25-34 (38%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	FRANCE (20%) UNITED STATES (17%) UNITED KINGDOM (13%) SOUTH AFRICA (6%) AUSTRALIA (3%)	Top regions: FRANCE (20%), UNITED STATES (17%), UNITED KINGDOM (13%)
Platform Engagement	Instagram: 181 avg likes/post · Tiktok: 519 avg views/post · Youtube: 270 avg views/post	Best reach: Tiktok 519 avg views; best engagement: Instagram 181 avg likes

Top Brand Affinities

Mixcloud

Score: 156.38

MOOG

Score: 69.77

Ableton

Score: 69.09

Akai

Score: 46.59

Pioneer

Score: 43.53

SoundCloud

Score: 30.38

Sennheiser

Score: 17.17

Amazon Music

Score: 12.49

Tate Modern

Score: 10.22

Vauxhall

Score: 9.89

Spotify Music

Score: 9.50

Beats Electronics

Score: 9.29

Brand	Category	Score
Mixcloud		156.38
MOOG		69.77
Ableton		69.09
Akai		46.59
Pioneer		43.53
SoundCloud		30.38
Sennheiser		17.17
Amazon Music		12.49
Tate Modern		10.22
Vauxhall		9.89
Spotify Music		9.50
Beats Electronics		9.29
Acne Studios		8.73
Pro Tools		7.66
Carlsberg		6.91
JACQUEMUS		6.74
Garnier		6.64
Selfridges		6.53
Tomorrowland		5.92
Stüssy		5.24
Carhartt		4.56
Leica		4.34
Guinness		4.31
Kodak		4.28
Coachella		4.21
Urban Outfitters		3.65
Olympus		3.57
Aperol		3.11
Fujifilm		2.80
Showtime		2.78
BBC		2.78
Dr. Martens		2.75
Topshop		2.73
Sunnies Studios		2.70
Lollapalooza		2.62
Warner Bros		2.52
Emporium		2.47
Tesco		2.43
Heineken		2.38
Polaroid		2.14
Pantone Inc		2.10
New Balance		2.05
Airbnb		2.02
Lush		2.00
ASOS		1.99
Yves Saint Laurent		1.93
The North Face		1.91
Tinder		1.89
Adobe		1.81
Lacoste		1.80