Lauren Sanderson

Lauren Sanderson — pop artist from US.

Lauren Sanderson, a trailblazing queer alt-pop artist, gained recognition after delivering a TED Talk at 19. Her debut album, "Midwest Kids Can Make It Big,"…

Influence: 55.67% Fanbase: 33.97% Trending: 66.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 24.91% • Very Strong

As of 2025-09-08

987,099

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:06:03 UTC

Genres

poppopindie cafe popalternativealt z

Biography

Lauren Sanderson, a trailblazing queer alt-pop artist, gained recognition after delivering a TED Talk at 19. Her debut album, "Midwest Kids Can Make It Big," garnered praise from notable publications and led to successful tours with FINNEAS and Chase Atlantic. In 2022, her TikTok hit "THERAPY!" and collaboration with GFLIP on "GAY 4 ME" propelled her to viral fame. This momentum carried into 2023 with a significant 37-city world tour, solidifying her status as a rising force in the music industry. Now gearing up for her next US headline tour starting October 25, 2024, Lauren continues to redefine the alt-pop genre and push creative boundaries.

Top Brand Affinities

Report Date: 2025-09-08

Lauren Sanderson commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (75%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (27,300 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Arctic Fox hair Color, Zumiez, Sanderson points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lauren Sanderson score 0.19% — Low bucket.

Brand: Arctic Fox hair ColorBrand: ZumiezBrand: Sanderson

Followers:987,099

Engagements:1,902

Rate:0.2%

Posts:1,317

Avg Likes:1,740

Avg Comments:139

Avg Views:30,131

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 987,099 · Engagements 1,902 · Rate 0.2% Posts 1,317 · Views 30,131 · Avg Likes 1,740 · Avg Comments 139 · Avg Views 30,131	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 9% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (53%) BRAZIL (5%) UNITED KINGDOM (4%) AUSTRALIA (4%) CANADA (4%)	Top regions: UNITED STATES (53%), BRAZIL (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 27,300 avg views/post · Youtube: 2,831 avg views/post	Best reach: Tiktok 27,300 avg views; best engagement: Tiktok 1,450 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 24.91

Zumiez

Score: 19.77

Sanderson

Score: 16.29

Nasty Gal

Score: 11.49

Urban Outfitters

Score: 7.00

Champion

Score: 6.90

Lollapalooza

Score: 6.60

Verizon

Score: 5.84

Hot Topic

Score: 5.76

American Eagle

Score: 5.59

ULTA Beauty

Score: 5.25

Taco Bell

Score: 4.98

Brand	Category	Score
Arctic Fox hair Color		24.91
Zumiez		19.77
Sanderson		16.29
Nasty Gal		11.49
Urban Outfitters		7.00
Champion		6.90
Lollapalooza		6.60
Verizon		5.84
Hot Topic		5.76
American Eagle		5.59
ULTA Beauty		5.25
Taco Bell		4.98
Free People		4.81
Kroger		4.67
Chrysler		4.61
Bud Light		4.52
Coachella		4.29
Gillette		4.21
Carhartt		4.18
Target		4.01
Coors		3.73
Forever 21		3.54
MTV		3.51
Showtime		3.50
Busch		3.07
FashionNova		3.05
Dr. Martens		2.98
Vans		2.97
Walmart		2.92
shein		2.89
SoundCloud		2.86
Paramount Pictures		2.60
Kylie Cosmetics		2.60
ASOS		2.56
Tarte Cosmetics		2.52
Benefit Cosmetics		2.49
Kodak		2.49
Budweiser		2.46
SheInside		2.43
Sunnies Studios		2.38
Spotify Music		2.30
Polaroid		2.25
Lululemon Athletica		2.20
Anastasia Beverly Hills		2.20
Philips		2.19
Fenty beauty		2.13
NYX Cosmetics		2.06
Calvin Klein		2.03
Too Faced Cosmetics		1.99
Tinder		1.98